Coconut Audience in Germany
Coconut has an estimated audience of 415,188 people in Germany. 71.8% are female, 28.2% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunless tanning, Country, Sun tanning, Lingerie, Eyelash extensions.
The average Coconut fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunless tanning, Country, Sun tanning, with strongest over-indexing on Sunless tanning (7.54× the country average). Demographically, the Coconut audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Fruit
Demographics of Coconut fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 34.7 |
| Estimated audience size | 415,188 |
Audience persona
The typical Coconut fan in Germany is more female, around 34.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunless tanning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,559 | 1.23× |
| Bayern | 70,246 | 1.05× |
| Baden-Württemberg | 65,468 | 1.16× |
| Niedersachsen | 42,059 | 1.04× |
| Hessen | 32,939 | 1.04× |
| Rheinland-Pfalz | 21,179 | 1.02× |
| Sachsen | 19,007 | 0.93× |
| Berlin | 17,758 | 0.96× |
| Schleswig-Holstein | 15,157 | 1.02× |
| Brandenburg | 12,176 | 0.95× |
| Hamburg | 10,223 | 1.09× |
| Thüringen | 9,796 | 0.93× |
| Sachsen-Anhalt | 9,216 | 0.86× |
| Mecklenburg-Vorpommern | 6,374 | 0.8× |
| Saarland | 4,557 | 0.89× |
| Bremen | 3,691 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunless tanning | 7.54× | Beauty & Wellness |
| Country | 2.82× | Travel & Leisure |
| Sun tanning | 4.12× | Beauty & Wellness |
| Lingerie | 1.54× | Fashion & Accessoires |
| Eyelash extensions | 2.21× | Beauty & Wellness |
| Sunday Natural | 1.81× | Health |
| Special Offers | 6.91× | Shopping |
| Coconut water | 13.18× | Food & Beverages |
| Eyelash | 1.82× | Beauty & Wellness |
| Mymuesli | 4.09× | Food & Beverages |
| Charlotte Tilbury | 2.56× | Beauty & Wellness |
| Muesli | 3.7× | Food & Beverages |
| Swimsuit | 1.7× | Fashion & Accessoires |
| Panties | 1.96× | Fashion & Accessoires |
| Bikini | 1.65× | Fashion & Accessoires |
| Intimissimi | 1.94× | Fashion & Accessoires |
| Leggings | 1.66× | Fashion & Accessoires |
| Foundation (cosmetics) | 2.15× | Beauty & Wellness |
| Permanent makeup | 1.63× | Beauty & Wellness |
| Gift card | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.76 |
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.48 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 5.6% |
| India | 5.3% |
See Coconut audiences in other countries
More Fruit audiences in Germany
- Grape (1,397,766)
- Avocado (945,961)
- Berry (868,626)
- Lemon (835,962)
- Strawberry (824,536)
Frequently asked questions
How many fans does Coconut have in Germany?
Coconut has an estimated audience of 415,188 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coconut fans?
71.8% of Coconut fans are female, 28.2% are male, with an average age of 34.7 years.
Which brands do Coconut fans like most?
Coconut fans show strongest brand affinity for Sunless tanning (7.54×), Country (2.82×), and Sun tanning (4.12×) over the country average.
Where do Coconut fans live in Germany?
Coconut fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,559), Bayern (reach 70,246), and Baden-Württemberg (reach 65,468). These three regions account for the largest share of the active audience.
What other brands do Coconut fans also like?
Beyond Coconut itself, the audience over-indexes on Country (2.82×), Sun tanning (4.12×), Lingerie (1.54×), and Eyelash extensions (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coconut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.