Rascasse Audience Intelligence

Coconut Audience in Germany

A data profile of the people who buy, follow and care about Coconut in Germany — modelled from more than twelve digital signal sources. Coconut has an estimated audience of 415,188 people in Germany.

#11among Fruit in Germany#5169among Topic in Germany#664in Food & Beverages

The average Coconut fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunless tanning, Country, Sunday Natural, with strongest over-indexing on Sunless tanning (7.54× the country average).

Demographically, the Coconut audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coconut fan in Germany is more female, around 34.7 years old, with strong Extroversion tendencies and a notable affinity for Sunless tanning.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coconut profile in Germany.

Audience size
415K
in Germany
Gender
71.8%♀
28.2% male
Age
34.7
average years
Country rank
#13588
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coconut fans

71.8% are female, 28.2% are male, average age 34.7.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Coconut audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age34.7
Estimated audience size415,188
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Coconut audience in Germany
Age bracketShare%
16-1930%
20-2921%
30-3920%
40-4919%
50+10%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Coconut audience comes from Germany.

Worldwide audience distribution share by country for Coconut
CountryShare
United States20.2%
United Kingdom5.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coconut audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coconut fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.16×
02Bayern~70K1.10×
03Baden-Württemberg~60K1.10×
04Hessen~30K1.09×
05Hamburg~10K1.08×
06Bremen~4K1.04×
07Rheinland-Pfalz~20K1.03×
08Niedersachsen~40K1.02×
09Berlin~20K1.00×
10Schleswig-Holstein~10K0.99×
11Brandenburg~10K0.96×
12Saarland~5K0.96×
13Thüringen~10K0.94×
14Sachsen~20K0.93×
15Sachsen-Anhalt~10K0.89×
16Mecklenburg-Vorpommern~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Coconut, Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coconut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coconut audience
#·InterestCategoryAffinity×
01Coconut waterFood & Beverages13.18×
02Sunless tanningBeauty & Wellness7.54×
03Special OffersShopping6.91×
04Sun tanningBeauty & Wellness4.12×
05MymuesliFood & Beverages4.09×
06MuesliFood & Beverages3.70×
07CountryTravel & Leisure2.82×
08Charlotte TilburyBeauty & Wellness2.56×
09Eyelash extensionsBeauty & Wellness2.21×
10Foundation (cosmetics)Beauty & Wellness2.15×
11PantiesFashion & Accessoires1.96×
12IntimissimiFashion & Accessoires1.94×
13EyelashBeauty & Wellness1.82×
14Sunday NaturalHealth1.81×
15SwimsuitFashion & Accessoires1.70×
16LeggingsFashion & Accessoires1.66×
17BikiniFashion & Accessoires1.65×
18Permanent makeupBeauty & Wellness1.63×
19Gift cardShopping1.59×
20LingerieFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coconut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coconut audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.22×
Convenience OrientationPREMIUM1.16×
Healthy LifestyleBALANCE1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coconut audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
Need for SecurityCONSERVATISM0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coconut have in Germany?

Coconut has an estimated audience of 415,188 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coconut fans?

71.8% of Coconut fans are female, 28.2% are male, with an average age of 34.7 years.

03

Which brands do Coconut fans like most?

Coconut fans show strongest brand affinity for Sunless tanning (7.54×), Country (2.82×), and Sunday Natural (1.81×) over the country average.

04

Where do Coconut fans live in Germany?

Coconut fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Coconut fans also like?

Beyond Coconut itself, the audience over-indexes on Country (2.82×), Sunday Natural (1.81×), Sun tanning (4.12×), and Lingerie (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in Germany

See Coconut audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coconut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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