Compassion International Audience in United States

Compassion International logo

Compassion International has an estimated audience of 943,279 people in United States. 77.8% are female, 22.2% are male, average age 43.9. Top regions: Texas, California, Florida. Top brand affinities: Progressive rock, Emperor Entertainment Group, Hebe, Zoo Tycoon (series), Muscatine, Iowa.

The average Compassion International fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Progressive rock, Emperor Entertainment Group, Hebe, with strongest over-indexing on Progressive rock (20× the country average). Demographically, the Compassion International audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Compassion International fans

Demographic split for Compassion International audience in United States
MetricValue
Female77.8%
Male22.2%
Average age43.9
Estimated audience size943,279

Audience persona

The typical Compassion International fan in United States is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Compassion International in United States
RegionReachAffinity
Texas78,7250.97×
California61,9840.6×
Florida57,3590.9×
Colorado38,8492.61×
North Carolina38,1781.35×
Pennsylvania33,3501.05×
Ohio31,6021.09×
Tennessee31,4821.66×
Michigan30,8331.25×
Georgia28,4640.98×
Virginia27,2041.18×
Illinois24,2170.77×
Indiana22,2701.29×
Missouri18,6181.22×
New York18,3110.35×
South Carolina18,1401.28×
Wisconsin17,7031.25×
Alabama17,6441.34×
Minnesota17,5991.3×
Washington17,1760.91×
Kentucky16,8261.42×
Arizona15,5600.81×
Maryland14,8930.92×
Oklahoma11,0881.06×
Oregon10,3790.96×
Kansas10,2481.38×
Iowa10,2451.32×
New Jersey9,5470.4×
Arkansas8,1711.05×
Idaho7,5961.61×
Mississippi7,5760.97×
Louisiana7,3700.61×
Massachusetts6,5490.35×
Nebraska5,4971.16×
Hawaii4,8031.18×
Nevada4,5440.5×
Montana4,3651.67×
Connecticut4,0070.42×
New Mexico3,8270.81×
West Virginia3,4430.78×
Utah3,1770.38×
South Dakota2,4511.12×
Maine2,3400.69×
New Hampshire2,2430.6×
Alaska2,2171.1×
Wyoming1,9521.4×
North Dakota1,9321×
Washington, District of Columbia1,6960.6×
Delaware1,5730.6×
Rhode Island9600.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Compassion International audience
BrandAffinityCategory
Progressive rock20×Music & Radio
Emperor Entertainment Group20×Business & Career
Hebe9.24×Home & Garden
Zoo Tycoon (series)20×Games
Muscatine, Iowa20×
Kendra Scott2.07×Fashion & Accessoires
Houston County, Georgia18.93×Travel & Leisure
UK garage3.39×Music & Radio
Fairy godmother4.58×Literature
South Asian cuisine5×Food & Beverages
Historic site2.29×Arts & Culture
FOX 10 Phoenix12.32×Movies & TV
Goop2.7×Internet & Social Media
headspace4.23×Health
Wok2.93×Food & Beverages
Governor of Michigan3.27×Politics & Society
Necktie2.17×Fashion & Accessoires
Home staging2.16×Home & Garden
HydraFacial3.17×Beauty & Wellness
Thriving Ivory20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Compassion International audience
TraitClusterScore
SpiritualityBALANCE1.42
Community OrientationOPEN1.36
Urban LifestyleOPEN1.26
MindfulnessBALANCE1.17
Family OrientationCONSERVATISM1.16
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Compassion International
CountryShare
United States88.9%
Canada3.9%
Australia1.7%

See Compassion International audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Compassion International have in United States?

Compassion International has an estimated audience of 943,279 people in United States, concentrated in Texas and California.

What is the gender split and age of Compassion International fans?

77.8% of Compassion International fans are female, 22.2% are male, with an average age of 43.9 years.

Which brands do Compassion International fans like most?

Compassion International fans show strongest brand affinity for Progressive rock (20×), Emperor Entertainment Group (20×), and Hebe (9.24×) over the country average.

Where do Compassion International fans live in United States?

Compassion International fans in United States are most concentrated in Texas (reach 78,725), California (reach 61,984), and Florida (reach 57,359). These three regions account for the largest share of the active audience.

What other brands do Compassion International fans also like?

Beyond Compassion International itself, the audience over-indexes on Emperor Entertainment Group (20×), Hebe (9.24×), Zoo Tycoon (series) (20×), and Muscatine, Iowa (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Compassion International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.