Conn's Audience in United States

Conn's has an estimated audience of 275,883 people in United States. 59.9% are female, 40.1% are male, average age 42.0. Top regions: Texas, Florida, Louisiana. Top brand affinities: Lulu 黃路梓茵, Fairy godmother, Governor of Michigan, Bugatti Chiron, Goop.
The average Conn's fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Louisiana. Top brand affinities include Lulu 黃路梓茵, Fairy godmother, Governor of Michigan, with strongest over-indexing on Lulu 黃路梓茵 (16.71× the country average). Demographically, the Conn's audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Furniture shop
Demographics of Conn's fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.0 |
| Estimated audience size | 275,883 |
Audience persona
The typical Conn's fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 203,791 | 8.59× |
| Florida | 23,318 | 1.25× |
| Louisiana | 23,260 | 6.54× |
| Arizona | 22,530 | 4× |
| North Carolina | 20,819 | 2.51× |
| Oklahoma | 11,916 | 3.89× |
| Tennessee | 10,201 | 1.84× |
| New Mexico | 8,979 | 6.49× |
| Colorado | 8,726 | 2.01× |
| Alabama | 8,691 | 2.26× |
| Georgia | 8,208 | 0.97× |
| South Carolina | 7,355 | 1.77× |
| Virginia | 6,538 | 0.97× |
| Nevada | 5,622 | 2.11× |
| Mississippi | 4,381 | 1.93× |
| California | 2,593 | 0.09× |
| New York | 1,412 | 0.09× |
| Ohio | 1,164 | 0.14× |
| Illinois | 1,115 | 0.12× |
| Arkansas | 846 | 0.37× |
| Pennsylvania | 785 | 0.08× |
| New Jersey | 604 | 0.09× |
| Michigan | 599 | 0.08× |
| Missouri | 550 | 0.12× |
| Indiana | 468 | 0.09× |
| Kentucky | 457 | 0.13× |
| Washington | 414 | 0.07× |
| Wisconsin | 398 | 0.1× |
| Kansas | 376 | 0.17× |
| Massachusetts | 361 | 0.07× |
| Maryland | 361 | 0.08× |
| Minnesota | 356 | 0.09× |
| Iowa | 277 | 0.12× |
| Oregon | 248 | 0.08× |
| Utah | 230 | 0.09× |
| Connecticut | 223 | 0.08× |
| Nebraska | 180 | 0.13× |
| West Virginia | 118 | 0.09× |
| Idaho | 111 | 0.08× |
| Washington, District of Columbia | 110 | 0.13× |
| Montana | 96 | 0.12× |
| New Hampshire | 91 | 0.08× |
| South Dakota | 81 | 0.13× |
| Maine | 79 | 0.08× |
| Hawaii | 78 | 0.07× |
| Wyoming | 77 | 0.19× |
| North Dakota | 73 | 0.13× |
| Alaska | 59 | 0.1× |
| Delaware | 55 | 0.07× |
| Rhode Island | 48 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 16.71× | Movies & TV |
| Fairy godmother | 16.96× | Literature |
| Governor of Michigan | 13.85× | Politics & Society |
| Bugatti Chiron | 17.07× | Cars & Mobility |
| Goop | 7.9× | Internet & Social Media |
| Natural gas field | 67.07× | Cars & Mobility |
| Mothercare | 3.85× | Kids & Family |
| Cherish (group) | 12.75× | Music & Radio |
| Hipster | 10.85× | Politics & Society |
| Certified diabetes educator | 14.69× | Business & Career |
| Grinch | 4.24× | Movies & TV |
| Kendra Scott | 2.9× | Fashion & Accessoires |
| El Paso County, Colorado | 12.56× | Travel & Leisure |
| Wok | 6.39× | Food & Beverages |
| Grace Slick | 8.14× | Music & Radio |
| Hibachi | 7.07× | Food & Beverages |
| edureka | 32.14× | Business & Career |
| Google Home | 5.62× | Technology & Electronics |
| headspace | 7.77× | Health |
| No Escape (1994 film) | 9.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.04 |
| Indulgence | JOY | 1.83 |
| Price Sensitivity | PREMIUM | 1.62 |
| Pet Ownership | JOY | 1.4 |
| Urban Lifestyle | OPEN | 1.38 |
| Family Orientation | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.3% |
| United Kingdom | 5.2% |
| Brazil | 4.7% |
See Conn's audiences in other countries
More Furniture shop audiences in United States
- Habitat (6,878,088)
- American Furniture Warehouse (2,927,878)
- Havertys (1,609,963)
- Raymour & Flanigan (1,422,382)
- American Signature (1,407,146)
Frequently asked questions
How many fans does Conn's have in United States?
Conn's has an estimated audience of 275,883 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Conn's fans?
59.9% of Conn's fans are female, 40.1% are male, with an average age of 42.0 years.
Which brands do Conn's fans like most?
Conn's fans show strongest brand affinity for Lulu 黃路梓茵 (16.71×), Fairy godmother (16.96×), and Governor of Michigan (13.85×) over the country average.
Where do Conn's fans live in United States?
Conn's fans in United States are most concentrated in Texas (reach 203,791), Florida (reach 23,318), and Louisiana (reach 23,260). These three regions account for the largest share of the active audience.
What other brands do Conn's fans also like?
Beyond Conn's itself, the audience over-indexes on Fairy godmother (16.96×), Governor of Michigan (13.85×), Bugatti Chiron (17.07×), and Goop (7.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Conn's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.