Rascasse Audience Intelligence

Conn's Target Market in United States

A data profile of the people who buy, follow and care about Conn's in United States — modelled from more than twelve digital signal sources. Conn's has an estimated audience of 429,319 people in United States.

#11among Furniture shop in United States#4135among Brand in United States#554in Shopping

The average Conn's fan in United States is 42.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, Florida.

Top brand affinities include Dollar General, Weleda, Zipcar, with strongest over-indexing on Dollar General (5.59× the country average).

Demographically, the Conn's audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Conn's fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Dollar General.

Category: Shopping · Type: Brand · Subtype: Furniture shop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Conn's profile in United States.

Audience size
429K
in United States
Gender
59.9%♀
40.1% male
Age
42.0
average years
Country rank
#39975
Brand in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Conn's

59.9% are female, 40.1% are male, average age 42.0.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Conn's audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.0
Estimated audience size429,319
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Conn's audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4924%
50+24%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Conn's audience comes from United States.

Worldwide audience distribution share by country for Conn's
CountryShare
United States87.4%
United Kingdom2.5%
India1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Conn's audience in United States is strongest.

Fig. 05

Top regions by affinity

Conn's customers by region in United States
#RegionReachAffinity×
01Texas~200K8.26×
02Louisiana~20K6.68×
03New Mexico~9K6.62×
04Arizona~20K3.85×
05Oklahoma~10K3.83×
06North Carolina~20K2.41×
07Alabama~9K2.23×
08Nevada~5K2.04×
09Mississippi~5K2.01×
10Colorado~9K1.99×
11Tennessee~10K1.83×
12South Carolina~7K1.73×
13Florida~20K1.19×
14Georgia~8K0.94×
15Virginia~6K0.94×
16Vermont<1K0.77×
17Alaska<1K0.73×
18Rhode Island<1K0.70×
19North Dakota<1K0.67×
20Delaware<1K0.66×
21South Dakota<1K0.65×
22Hawaii<1K0.63×
23Maine<1K0.62×
24Montana<1K0.62×
25New Hampshire<1K0.60×
26West Virginia<1K0.59×
27Idaho<1K0.58×
28Arkansas~1K0.49×
29Washington, District of Columbia<1K0.48×
30Nebraska<1K0.47×
31Iowa<1K0.40×
32Connecticut~1K0.39×
33Utah<1K0.39×
34Kansas<1K0.39×
35Oregon~1K0.37×
36Kentucky~1K0.35×
37Wisconsin~1K0.31×
38Minnesota~1K0.30×
39Indiana~1K0.29×
40Maryland~1K0.29×
41Missouri~1K0.29×
42Massachusetts~2K0.28×
43Washington~1K0.26×
44Ohio~2K0.25×
45Michigan~2K0.24×
46New Jersey~2K0.23×
47Pennsylvania~2K0.21×
48Illinois~2K0.20×
49New York~2K0.16×
50California~4K0.13×
Fig. 06

Affinity by region

Affinity by region — Conn's, United States
0.13×1.00×8.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Conn's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Conn's audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness41.81×
02ZipcarCars & Mobility28.99×
03TwilioTechnology & Electronics26.00×
04Jonathan Rhys MeyersFashion & Accessoires20.43×
05Roche BoboisHome & Garden20.00×
06EnyaMusic & Radio20.00×
07A Million Ways to Die in the WestMovies & TV20.00×
08KérastaseBeauty & Wellness15.42×
09Paul StanleyMusic & Radio11.33×
10Rent-A-CenterHome & Garden9.71×
11Rooms To GoHome & Garden7.92×
12Dollar GeneralShopping5.59×
13Loyalty programShopping4.55×
14Dollar TreeShopping3.19×
15Best BuyShopping2.55×
16Black Friday (shopping)Shopping2.49×
17Mortgage loansBusiness & Career2.10×
18Hobby LobbyHome & Garden1.96×
19PinterestInternet & Social Media1.57×
20FurnitureHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Conn's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Conn's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.26×
Quality AwarenessPREMIUM2.24×
Price SensitivityPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Conn's audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
Risk AppetiteTHRILL0.90×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Conn's's target market in United States?

Conn's's target market in United States covers an estimated 429,319 people, concentrated in Texas and Louisiana.

02

What is the gender split and age of Conn's customers?

59.9% of the Conn's audience are female, 40.1% are male, with an average age of 42.0 years.

03

Which brands do Conn's fans like most?

Conn's fans show strongest brand affinity for Dollar General (5.59×), Weleda (41.81×), and Zipcar (28.99×) over the country average.

04

Where do Conn's fans live in United States?

Conn's fans in United States are most concentrated in Texas (reach ~200K), Louisiana (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Conn's fans also like?

Beyond Conn's itself, the audience over-indexes on Weleda (41.81×), Zipcar (28.99×), Twilio (26×), and Rent-A-Center (9.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture shop audiences in United States

See Conn's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Conn's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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