Conn's Audience in United States

Conn's has an estimated audience of 275,883 people in United States. 59.9% are female, 40.1% are male, average age 42.0. Top regions: Texas, Florida, Louisiana. Top brand affinities: Capital One, CarGurus, Google Maps, Circle K, DeviantArt.

The average Conn's fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Louisiana. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (14.83× the country average). Demographically, the Conn's audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Conn's fans

Demographic split for Conn's audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.0
Estimated audience size275,883

Audience persona

The typical Conn's fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Conn's in United States
RegionReachAffinity
Texas203,7918.59×
Florida23,3181.25×
Louisiana23,2606.54×
Arizona22,530
North Carolina20,8192.51×
Oklahoma11,9163.89×
Tennessee10,2011.84×
New Mexico8,9796.49×
Colorado8,7262.01×
Alabama8,6912.26×
Georgia8,2080.97×
South Carolina7,3551.77×
Virginia6,5380.97×
Nevada5,6222.11×
Mississippi4,3811.93×
California2,5930.09×
New York1,4120.09×
Ohio1,1640.14×
Illinois1,1150.12×
Arkansas8460.37×
Pennsylvania7850.08×
New Jersey6040.09×
Michigan5990.08×
Missouri5500.12×
Indiana4680.09×
Kentucky4570.13×
Washington4140.07×
Wisconsin3980.1×
Kansas3760.17×
Massachusetts3610.07×
Maryland3610.08×
Minnesota3560.09×
Iowa2770.12×
Oregon2480.08×
Utah2300.09×
Connecticut2230.08×
Nebraska1800.13×
West Virginia1180.09×
Idaho1110.08×
Washington, District of Columbia1100.13×
Montana960.12×
New Hampshire910.08×
South Dakota810.13×
Maine790.08×
Hawaii780.07×
Wyoming770.19×
North Dakota730.13×
Alaska590.1×
Delaware550.07×
Rhode Island480.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conn's audience
BrandAffinityCategory
Capital One14.83×Business & Career
CarGurus20.78×Cars & Mobility
Google Maps13.63×Internet & Social Media
Circle K18.06×Shopping
DeviantArt15.39×Internet & Social Media
Indeed.com8.81×Business & Career
Autism Awareness19.03×Health
Saturn (store)39.32×Shopping
Diabetes mellitus awareness12.48×Health
Dollar General7.11×Shopping
Enterprise Rent-A-Car11×Cars & Mobility
Khan Academy14.79×Business & Career
Rent-A-Center17.44×Home & Garden
Weleda67.07×Beauty & Wellness
Jeff Bezos17.94×Business & Career
AccuWeather9.59×Home & Garden
Kendra Scott15.39×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Jared Leto17.41×Movies & TV
Singer-songwriter5.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conn's audience
TraitClusterScore
Quality AwarenessPREMIUM2.04
IndulgenceJOY1.83
Price SensitivityPREMIUM1.62
Pet OwnershipJOY1.4
Urban LifestyleOPEN1.38
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Conn's
CountryShare
United States64.3%
United Kingdom5.2%
Brazil4.7%

See Conn's audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Conn's have in United States?

Conn's has an estimated audience of 275,883 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Conn's fans?

59.9% of Conn's fans are female, 40.1% are male, with an average age of 42.0 years.

Which brands do Conn's fans like most?

Conn's fans show strongest brand affinity for Capital One (14.83×), CarGurus (20.78×), and Google Maps (13.63×) over the country average.

Where do Conn's fans live in United States?

Conn's fans in United States are most concentrated in Texas (reach 203,791), Florida (reach 23,318), and Louisiana (reach 23,260). These three regions account for the largest share of the active audience.

What other brands do Conn's fans also like?

Beyond Conn's itself, the audience over-indexes on CarGurus (20.78×), Google Maps (13.63×), Circle K (18.06×), and DeviantArt (15.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conn's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.