Conn's Audience in United States

Conn's logo

Conn's has an estimated audience of 275,883 people in United States. 59.9% are female, 40.1% are male, average age 42.0. Top regions: Texas, Florida, Louisiana. Top brand affinities: Lulu 黃路梓茵, Fairy godmother, Governor of Michigan, Bugatti Chiron, Goop.

The average Conn's fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Louisiana. Top brand affinities include Lulu 黃路梓茵, Fairy godmother, Governor of Michigan, with strongest over-indexing on Lulu 黃路梓茵 (16.71× the country average). Demographically, the Conn's audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Furniture shop

Demographics of Conn's fans

Demographic split for Conn's audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.0
Estimated audience size275,883

Audience persona

The typical Conn's fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Conn's in United States
RegionReachAffinity
Texas203,7918.59×
Florida23,3181.25×
Louisiana23,2606.54×
Arizona22,530
North Carolina20,8192.51×
Oklahoma11,9163.89×
Tennessee10,2011.84×
New Mexico8,9796.49×
Colorado8,7262.01×
Alabama8,6912.26×
Georgia8,2080.97×
South Carolina7,3551.77×
Virginia6,5380.97×
Nevada5,6222.11×
Mississippi4,3811.93×
California2,5930.09×
New York1,4120.09×
Ohio1,1640.14×
Illinois1,1150.12×
Arkansas8460.37×
Pennsylvania7850.08×
New Jersey6040.09×
Michigan5990.08×
Missouri5500.12×
Indiana4680.09×
Kentucky4570.13×
Washington4140.07×
Wisconsin3980.1×
Kansas3760.17×
Massachusetts3610.07×
Maryland3610.08×
Minnesota3560.09×
Iowa2770.12×
Oregon2480.08×
Utah2300.09×
Connecticut2230.08×
Nebraska1800.13×
West Virginia1180.09×
Idaho1110.08×
Washington, District of Columbia1100.13×
Montana960.12×
New Hampshire910.08×
South Dakota810.13×
Maine790.08×
Hawaii780.07×
Wyoming770.19×
North Dakota730.13×
Alaska590.1×
Delaware550.07×
Rhode Island480.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Conn's audience
BrandAffinityCategory
Lulu 黃路梓茵16.71×Movies & TV
Fairy godmother16.96×Literature
Governor of Michigan13.85×Politics & Society
Bugatti Chiron17.07×Cars & Mobility
Goop7.9×Internet & Social Media
Natural gas field67.07×Cars & Mobility
Mothercare3.85×Kids & Family
Cherish (group)12.75×Music & Radio
Hipster10.85×Politics & Society
Certified diabetes educator14.69×Business & Career
Grinch4.24×Movies & TV
Kendra Scott2.9×Fashion & Accessoires
El Paso County, Colorado12.56×Travel & Leisure
Wok6.39×Food & Beverages
Grace Slick8.14×Music & Radio
Hibachi7.07×Food & Beverages
edureka32.14×Business & Career
Google Home5.62×Technology & Electronics
headspace7.77×Health
No Escape (1994 film)9.15×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Conn's audience
TraitClusterScore
Quality AwarenessPREMIUM2.04
IndulgenceJOY1.83
Price SensitivityPREMIUM1.62
Pet OwnershipJOY1.4
Urban LifestyleOPEN1.38
Family OrientationCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Conn's
CountryShare
United States64.3%
United Kingdom5.2%
Brazil4.7%

See Conn's audiences in other countries

More Furniture shop audiences in United States

Frequently asked questions

How many fans does Conn's have in United States?

Conn's has an estimated audience of 275,883 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Conn's fans?

59.9% of Conn's fans are female, 40.1% are male, with an average age of 42.0 years.

Which brands do Conn's fans like most?

Conn's fans show strongest brand affinity for Lulu 黃路梓茵 (16.71×), Fairy godmother (16.96×), and Governor of Michigan (13.85×) over the country average.

Where do Conn's fans live in United States?

Conn's fans in United States are most concentrated in Texas (reach 203,791), Florida (reach 23,318), and Louisiana (reach 23,260). These three regions account for the largest share of the active audience.

What other brands do Conn's fans also like?

Beyond Conn's itself, the audience over-indexes on Fairy godmother (16.96×), Governor of Michigan (13.85×), Bugatti Chiron (17.07×), and Goop (7.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Conn's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.