Rascasse Audience Intelligence

Cook County, Illinois Audience in United States

A data profile of the people who buy, follow and care about Cook County, Illinois in United States — modelled from more than twelve digital signal sources. Cook County, Illinois has an estimated audience of 4,181,885 people in United States.

#561among POI in United States#647in Travel & Leisure

The average Cook County, Illinois fan in United States is 38.1 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, Texas, California.

Top brand affinities include Chicago Blackhawks, Chicago White Sox, Chicago Cubs, with strongest over-indexing on Chicago Blackhawks (10.79× the country average).

Demographically, the Cook County, Illinois audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cook County, Illinois fan in United States is balanced, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Chicago Blackhawks.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cook County, Illinois profile in United States.

Audience size
4.2M
in United States
Gender
50.7%♀
49.3% male
Age
38.1
average years
Country rank
#7753
POI in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cook County, Illinois fans

50.7% are female, 49.3% are male, average age 38.1.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Cook County, Illinois audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.1
Estimated audience size4,181,885
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cook County, Illinois audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Cook County, Illinois audience comes from United States.

Worldwide audience distribution share by country for Cook County, Illinois
CountryShare
United States46.4%
Italy17.8%
Poland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cook County, Illinois audience in United States is strongest.

Fig. 05

Top regions by affinity

Cook County, Illinois fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~2.5M18.95×
02Indiana~100K1.91×
03Wisconsin~100K1.77×
04Minnesota~90K1.52×
05Georgia~200K1.42×
06Iowa~50K1.38×
07Missouri~90K1.30×
08Washington, District of Columbia~10K1.17×
09Michigan~100K0.92×
10Alaska~8K0.88×
11Vermont~6K0.88×
12South Dakota~8K0.86×
13North Dakota~7K0.86×
14Montana~9K0.81×
15Kentucky~40K0.80×
16Nebraska~20K0.80×
17Delaware~9K0.79×
18Texas~300K0.78×
19Rhode Island~10K0.77×
20Arkansas~30K0.76×
21Kansas~30K0.76×
22West Virginia~10K0.76×
23Maine~10K0.76×
24Ohio~100K0.75×
25Mississippi~30K0.75×
26New Hampshire~10K0.75×
27Tennessee~60K0.74×
28Hawaii~10K0.74×
29Virginia~70K0.73×
30Idaho~20K0.72×
31Colorado~50K0.71×
32New Mexico~10K0.70×
33Oklahoma~30K0.69×
34Arizona~60K0.68×
35Nevada~30K0.66×
36Florida~200K0.65×
37Alabama~40K0.65×
38Louisiana~30K0.65×
39Oregon~30K0.63×
40Utah~20K0.63×
41Maryland~40K0.62×
42North Carolina~80K0.61×
43South Carolina~40K0.61×
44Connecticut~30K0.61×
45New York~100K0.59×
46Washington~50K0.57×
47Massachusetts~50K0.57×
48Pennsylvania~80K0.56×
49California~200K0.54×
50New Jersey~60K0.53×
Fig. 06

Affinity by region

Affinity by region — Cook County, Illinois, United States
0.53×1.00×18.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cook County, Illinois audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cook County, Illinois audience
#·InterestCategoryAffinity×
01Chicago BlackhawksSports10.79×
02Chicago White SoxSports8.88×
03Chicago Fire Soccer ClubSports5.79×
04Chicago CubsSports4.70×
05Chrono24Shopping4.39×
06Chicago BearsSports3.29×
07Ryan GoslingMovies & TV2.26×
08Employment agencyBusiness & Career2.04×
09Non-alcoholic beverageFood & Beverages1.97×
10Chicago BullsSports1.91×
11Jessica AlbaMovies & TV1.73×
12OtorhinolaryngologyHealth1.73×
13Milwaukee BrewersSports1.64×
14Rail transportTravel & Leisure1.59×
15Internet service providerTechnology & Electronics1.59×
16Paris Saint-GermainSports1.55×
17Teyana TaylorMovies & TV1.54×
18Employment websiteBusiness & Career1.53×
19Ice skatingSports1.53×
20Public transportCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cook County, Illinois audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cook County, Illinois audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.60×
Career OrientationPOWER1.42×
Community OrientationOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cook County, Illinois audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
MindfulnessBALANCE0.72×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cook County, Illinois have in United States?

Cook County, Illinois has an estimated audience of 4,181,885 people in United States, concentrated in Illinois and Texas.

02

What is the gender split and age of Cook County, Illinois fans?

50.7% of Cook County, Illinois fans are female, 49.3% are male, with an average age of 38.1 years.

03

Which brands do Cook County, Illinois fans like most?

Cook County, Illinois fans show strongest brand affinity for Chicago Blackhawks (10.79×), Chicago White Sox (8.88×), and Chicago Cubs (4.7×) over the country average.

04

Where do Cook County, Illinois fans live in United States?

Cook County, Illinois fans in United States are most concentrated in Illinois (reach ~2.5M), Texas (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cook County, Illinois fans also like?

Beyond Cook County, Illinois itself, the audience over-indexes on Chicago White Sox (8.88×), Chicago Cubs (4.7×), Chicago Bears (3.29×), and Chicago Bulls (1.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cook County, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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