Cook County, Illinois Audience in United States

Cook County, Illinois logo

Cook County, Illinois has an estimated audience of 4,181,885 people in United States. 50.7% are female, 49.3% are male, average age 38.1. Top regions: Illinois, Texas, California. Top brand affinities: Chicago Cubs, Chicago Bears, Chicago Blackhawks, Chicago White Sox, Chicago Bulls.

The average Cook County, Illinois fan in United States is 38.1 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, California. Top brand affinities include Chicago Cubs, Chicago Bears, Chicago Blackhawks, with strongest over-indexing on Chicago Cubs (6.38× the country average). Demographically, the Cook County, Illinois audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Cook County, Illinois fans

Demographic split for Cook County, Illinois audience in United States
MetricValue
Female50.7%
Male49.3%
Average age38.1
Estimated audience size4,181,885

Audience persona

The typical Cook County, Illinois fan in United States is balanced, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Chicago Cubs.

Top regions in United States

Top regions ranked by reach for Cook County, Illinois in United States
RegionReachAffinity
Illinois2,803,00620.12×
Texas291,2130.81×
California245,9040.53×
Georgia193,2511.5×
Florida176,9560.63×
New York136,8440.59×
Indiana123,8131.62×
Wisconsin108,2951.72×
Michigan96,7780.89×
Minnesota92,2491.54×
Ohio87,8080.68×
Virginia71,3850.7×
Pennsylvania70,6180.5×
North Carolina70,0600.56×
Missouri67,1281×
Tennessee54,1500.65×
Arizona53,3600.62×
New Jersey47,8870.45×
Colorado41,5150.63×
Washington41,4640.49×
Massachusetts39,4730.48×
Iowa38,1661.11×
Maryland37,8690.53×
South Carolina28,7820.46×
Alabama28,5920.49×
Kentucky28,5900.55×
Louisiana25,9050.48×
Oklahoma24,8310.53×
Oregon23,0680.48×
Nevada21,0760.52×
Kansas19,3600.59×
Arkansas19,2280.56×
Mississippi18,5910.54×
Connecticut17,9930.43×
Utah15,9170.43×
Washington, District of Columbia14,5551.16×
Nebraska12,2910.59×
New Mexico8,4580.4×
Idaho8,1440.39×
New Hampshire5,8510.36×
Hawaii5,5570.31×
West Virginia5,4980.28×
South Dakota4,8190.5×
Rhode Island4,3740.33×
Maine4,1890.28×
North Dakota3,9260.46×
Delaware3,7540.33×
Montana3,6870.32×
Alaska2,6290.29×
Vermont2,3300.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cook County, Illinois audience
BrandAffinityCategory
Chicago Cubs6.38×Sports
Chicago Bears4.55×Sports
Chicago Blackhawks10.04×Sports
Chicago White Sox7.74×Sports
Chicago Bulls3.48×Sports
Milwaukee Brewers1.66×Sports
New York Knicks1.6×Sports
Minnesota Timberwolves1.62×Sports
Chicago Fire Soccer Club4.29×Sports
Charlotte Hornets1.59×Sports
Teyana Taylor1.54×Movies & TV
Chrono244.12×Shopping
Ice skating1.55×Sports
Table tennis1.76×Sports
Toronto Maple Leafs2.05×Sports
Carsharing1.86×Cars & Mobility
Disney on Ice2.21×Travel & Leisure
Atlético Madrid1.6×Sports
Wizz Air4.26×Travel & Leisure
Tattoo removal1.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cook County, Illinois audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
Sports ActivityPOWER1.67
Urban LifestyleOPEN1.29
Quality AwarenessPREMIUM1.12
TravellingTHRILL1.1
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Cook County, Illinois
CountryShare
United States46.4%
Italy17.8%
Poland5.4%

See Cook County, Illinois audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cook County, Illinois have in United States?

Cook County, Illinois has an estimated audience of 4,181,885 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Cook County, Illinois fans?

50.7% of Cook County, Illinois fans are female, 49.3% are male, with an average age of 38.1 years.

Which brands do Cook County, Illinois fans like most?

Cook County, Illinois fans show strongest brand affinity for Chicago Cubs (6.38×), Chicago Bears (4.55×), and Chicago Blackhawks (10.04×) over the country average.

Where do Cook County, Illinois fans live in United States?

Cook County, Illinois fans in United States are most concentrated in Illinois (reach 2,803,006), Texas (reach 291,213), and California (reach 245,904). These three regions account for the largest share of the active audience.

What other brands do Cook County, Illinois fans also like?

Beyond Cook County, Illinois itself, the audience over-indexes on Chicago Bears (4.55×), Chicago Blackhawks (10.04×), Chicago White Sox (7.74×), and Chicago Bulls (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cook County, Illinois. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.