CorningWare Audience in United States

CorningWare has an estimated audience of 272,385 people in United States. 92.4% are female, 7.6% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Lowe's, Kitchenware, Pinterest, Garden furniture, Vintage clothing.

The average CorningWare fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lowe's, Kitchenware, Pinterest, with strongest over-indexing on Lowe's (2.02× the country average). Demographically, the CorningWare audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of CorningWare fans

Demographic split for CorningWare audience in United States
MetricValue
Female92.4%
Male7.6%
Average age38.4
Estimated audience size272,385

Audience persona

The typical CorningWare fan in United States is more female, around 38.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Lowe's.

Top regions in United States

Top regions ranked by reach for CorningWare in United States
RegionReachAffinity
California29,6700.99×
Texas24,0531.03×
Florida17,7280.96×
New York15,3161.01×
Illinois10,0231.1×
Pennsylvania9,7571.06×
North Carolina8,8001.07×
Georgia8,5961.02×
Ohio8,2750.99×
New Jersey8,0511.16×
Michigan7,1751.01×
Virginia6,6921.01×
Tennessee6,1381.12×
Washington5,7041.04×
Arizona5,4470.98×
Alabama5,0671.33×
Indiana5,0351.01×
Missouri5,0061.14×
Massachusetts5,0020.93×
South Carolina4,6351.13×
Maryland4,3830.94×
Louisiana4,3121.23×
Wisconsin4,1371.01×
Kentucky4,0931.2×
Oklahoma3,9671.31×
Colorado3,7920.88×
Minnesota3,5230.9×
Oregon3,4131.09×
Arkansas3,0831.37×
Connecticut2,9111.07×
Mississippi2,6831.2×
Kansas2,4831.16×
Iowa2,0560.92×
Nevada2,0550.78×
West Virginia1,5291.21×
Utah1,4570.6×
New Mexico1,3230.97×
Idaho1,2720.93×
Nebraska1,2630.92×
New Hampshire1,1521.07×
Maine9180.94×
Hawaii8940.76×
Delaware7711.03×
Montana7370.98×
Rhode Island7240.84×
South Dakota5490.87×
Washington, District of Columbia4790.58×
North Dakota4650.83×
Vermont4310.9×
Alaska4200.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CorningWare audience
BrandAffinityCategory
Lowe's2.02×Shopping
Kitchenware2.99×Home & Garden
Pinterest1.73×Internet & Social Media
Garden furniture4.06×Home & Garden
Vintage clothing2.62×Fashion & Accessoires
Lawn mower3.58×Home & Garden
Furniture1.52×Home & Garden
Home Appliances1.85×Home & Garden
Discount stores2.2×Shopping
IKEA1.86×Home & Garden
Flea market3.89×Home & Garden
Local news1.73×News
QVC3.03×Movies & TV
Microwave oven2.66×Home & Garden
Antique shop6.15×Home & Garden
Online food ordering2.84×Food & Beverages
Pizza Hut1.6×Food & Beverages
Shopping malls1.7×Shopping
Subway1.65×Food & Beverages
Handbags1.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CorningWare audience
TraitClusterScore
Price SensitivityPREMIUM1.8
Convenience OrientationPREMIUM1.73
CreativityOPEN1.43
DIY MentalityTHRILL1.43
Community OrientationOPEN1.42
Family OrientationCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for CorningWare
CountryShare
United States85.3%
Malaysia6.1%
Japan1.8%

See CorningWare audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does CorningWare have in United States?

CorningWare has an estimated audience of 272,385 people in United States, concentrated in California and Texas.

What is the gender split and age of CorningWare fans?

92.4% of CorningWare fans are female, 7.6% are male, with an average age of 38.4 years.

Which brands do CorningWare fans like most?

CorningWare fans show strongest brand affinity for Lowe's (2.02×), Kitchenware (2.99×), and Pinterest (1.73×) over the country average.

Where do CorningWare fans live in United States?

CorningWare fans in United States are most concentrated in California (reach 29,670), Texas (reach 24,053), and Florida (reach 17,728). These three regions account for the largest share of the active audience.

What other brands do CorningWare fans also like?

Beyond CorningWare itself, the audience over-indexes on Kitchenware (2.99×), Pinterest (1.73×), Garden furniture (4.06×), and Vintage clothing (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for CorningWare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.