Rascasse Audience Intelligence

CorningWare Target Market in United States

A data profile of the people who buy, follow and care about CorningWare in United States — modelled from more than twelve digital signal sources. CorningWare has an estimated audience of 278,687 people in United States.

#17among Home accessories in United States#5211among Brand in United States#1720in Home & Garden

The average CorningWare fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tupperware, Flea market, Microwave oven, with strongest over-indexing on Tupperware (28.33× the country average).

Demographically, the CorningWare audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical CorningWare fan in United States is more female, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Tupperware.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CorningWare profile in United States.

Audience size
279K
in United States
Gender
92.4%♀
7.6% male
Age
38.4
average years
Country rank
#50181
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of CorningWare

92.4% are female, 7.6% are male, average age 38.4.

Fig. 02

Gender split

92.4%
Female
7.6%
Male
Demographic split for CorningWare audience in United States
MetricValue
Female92.4%
Male7.6%
Average age38.4
Estimated audience size278,687
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the CorningWare audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

85.4%

of the worldwide CorningWare audience comes from United States.

Worldwide audience distribution share by country for CorningWare
CountryShare
United States85.4%
Malaysia6.0%
Japan1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CorningWare audience in United States is strongest.

Fig. 05

Top regions by affinity

CorningWare customers by region in United States
#RegionReachAffinity×
01Alabama~5K1.34×
02Arkansas~3K1.34×
03Louisiana~5K1.30×
04Oklahoma~4K1.30×
05West Virginia~2K1.29×
06Mississippi~3K1.26×
07Kentucky~4K1.24×
08Tennessee~7K1.19×
09Missouri~5K1.18×
10Kansas~2K1.14×
11South Carolina~5K1.10×
12New Hampshire~1K1.10×
13New Jersey~7K1.06×
14Oregon~3K1.06×
15Connecticut~3K1.04×
16Delaware<1K1.04×
17Pennsylvania~9K1.03×
18North Carolina~8K1.03×
19Illinois~9K1.02×
20Maine<1K1.01×
21Indiana~5K1.00×
22Georgia~8K0.99×
23Montana<1K0.99×
24Washington~5K0.98×
25Wisconsin~4K0.98×
26New Mexico~1K0.98×
27Ohio~8K0.97×
28Texas~20K0.96×
29Virginia~6K0.96×
30Idaho~1K0.96×
31Michigan~7K0.95×
32Arizona~5K0.95×
33Vermont<1K0.95×
34New York~10K0.94×
35Rhode Island<1K0.94×
36Iowa~2K0.93×
37South Dakota<1K0.93×
38North Dakota<1K0.93×
39Nebraska~1K0.92×
40Florida~20K0.91×
41Massachusetts~5K0.91×
42Minnesota~4K0.91×
43California~30K0.90×
44Maryland~4K0.90×
45Colorado~4K0.88×
46Alaska<1K0.88×
47Hawaii<1K0.81×
48Nevada~2K0.77×
49Washington, District of Columbia<1K0.68×
50Utah~2K0.64×
Fig. 06

Affinity by region

Affinity by region — CorningWare, United States
0.64×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CorningWare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CorningWare audience
#·InterestCategoryAffinity×
01TupperwareHome & Garden28.33×
02Antique shopHome & Garden11.17×
03Flea marketHome & Garden8.04×
04Garden centreHome & Garden7.17×
05Lawn mowerHome & Garden6.15×
06Garden furnitureHome & Garden6.08×
07Microwave ovenHome & Garden5.60×
08Weather forecastingHome & Garden5.07×
09QVCMovies & TV4.45×
10FedExBusiness & Career3.62×
11Home AppliancesHome & Garden3.03×
12PinterestInternet & Social Media2.78×
13EBayShopping2.58×
14Home improvementHome & Garden2.28×
15Beauty salonsBeauty & Wellness2.27×
16RecipesFood & Beverages2.18×
17WalmartShopping2.18×
18Alcoholic beveragesFood & Beverages1.87×
19CookingFood & Beverages1.85×
20XInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CorningWare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CorningWare audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.76×
Convenience OrientationPREMIUM2.51×
Price SensitivityPREMIUM2.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CorningWare audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.35×
ExtroversionTHRILL0.50×
MindfulnessBALANCE0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is CorningWare's target market in United States?

CorningWare's target market in United States covers an estimated 278,687 people, concentrated in California and Texas.

02

What is the gender split and age of CorningWare customers?

92.4% of the CorningWare audience are female, 7.6% are male, with an average age of 38.4 years.

03

Which brands do CorningWare fans like most?

CorningWare fans show strongest brand affinity for Tupperware (28.33×), Flea market (8.04×), and Microwave oven (5.6×) over the country average.

04

Where do CorningWare fans live in United States?

CorningWare fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do CorningWare fans also like?

Beyond CorningWare itself, the audience over-indexes on Flea market (8.04×), Microwave oven (5.6×), Pinterest (2.78×), and Lawn mower (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home accessories audiences in United States

See CorningWare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for CorningWare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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