Rascasse Audience Intelligence

Cozumel Audience in United States

A data profile of the people who buy, follow and care about Cozumel in United States — modelled from more than twelve digital signal sources. Cozumel has an estimated audience of 1,331,885 people in United States.

#17among Island in United States#1644among POI in United States#1469in Travel & Leisure

The average Cozumel fan in United States is 43.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Everglades, Airbnb, Playa del Carmen, with strongest over-indexing on Everglades (13.01× the country average).

Demographically, the Cozumel audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cozumel fan in United States is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Everglades.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cozumel profile in United States.

Audience size
1.3M
in United States
Gender
61.1%♀
38.9% male
Age
43.7
average years
Country rank
#19366
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cozumel fans

61.1% are female, 38.9% are male, average age 43.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Cozumel audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.7
Estimated audience size1,331,885
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Cozumel audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4928%
50+27%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Cozumel audience comes from United States.

Worldwide audience distribution share by country for Cozumel
CountryShare
United States40.8%
Mexico25.5%
Japan13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cozumel audience in United States is strongest.

Fig. 05

Top regions by affinity

Cozumel fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~80K1.89×
02Wisconsin~40K1.80×
03Texas~200K1.72×
04West Virginia~10K1.60×
05Louisiana~30K1.59×
06Oklahoma~20K1.57×
07Alabama~30K1.39×
08Arkansas~20K1.39×
09Florida~100K1.36×
10Missouri~30K1.26×
11Mississippi~10K1.19×
12Georgia~50K1.18×
13Colorado~20K1.17×
14Kansas~10K1.16×
15Minnesota~20K1.12×
16Utah~10K1.11×
17Iowa~10K1.09×
18Nebraska~7K1.08×
19North Carolina~40K1.06×
20New Mexico~7K1.06×
21Idaho~7K1.05×
22South Dakota~3K1.05×
23Tennessee~30K1.01×
24North Dakota~3K0.94×
25Wyoming~2K0.94×
26Montana~3K0.93×
27Arizona~30K0.92×
28South Carolina~20K0.90×
29Kentucky~20K0.90×
30Alaska~3K0.90×
31Illinois~40K0.87×
32Washington~20K0.87×
33Oregon~10K0.87×
34Indiana~20K0.82×
35California~100K0.80×
36Nevada~10K0.80×
37Michigan~30K0.79×
38Washington, District of Columbia~3K0.79×
39Virginia~30K0.78×
40New Hampshire~4K0.70×
41Maine~3K0.69×
42Maryland~20K0.68×
43Delaware~2K0.66×
44New York~50K0.63×
45Pennsylvania~30K0.63×
46Rhode Island~3K0.63×
47Massachusetts~20K0.61×
48Connecticut~8K0.61×
49New Jersey~20K0.60×
50Hawaii~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Cozumel, United States
0.54×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cozumel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cozumel audience
#·InterestCategoryAffinity×
01EvergladesTravel & Leisure13.01×
02Playa del CarmenTravel & Leisure6.42×
03TrivagoTravel & Leisure5.45×
04Seaside resortTravel & Leisure3.79×
05Car rentalsCars & Mobility2.79×
06Sustainable energyHome & Garden2.78×
07FedExBusiness & Career2.49×
08Renewable energyBusiness & Career2.39×
09Real propertyHome & Garden2.34×
10southwest airlinesTravel & Leisure2.31×
11AirbnbTravel & Leisure2.22×
12CaribbeanTravel & Leisure2.11×
13Mortgage loansBusiness & Career2.06×
14MexicoTravel & Leisure2.01×
15Las VegasTravel & Leisure1.92×
16Planet FitnessSports1.80×
17FIFA World CupSports1.73×
18Theme parksTravel & Leisure1.68×
19PinterestInternet & Social Media1.63×
20MSNNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cozumel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cozumel audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.91×
Family OrientationCONSERVATISM1.69×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cozumel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.77×
Luxury OrientationPREMIUM0.85×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cozumel have in United States?

Cozumel has an estimated audience of 1,331,885 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Cozumel fans?

61.1% of Cozumel fans are female, 38.9% are male, with an average age of 43.7 years.

03

Which brands do Cozumel fans like most?

Cozumel fans show strongest brand affinity for Everglades (13.01×), Airbnb (2.22×), and Playa del Carmen (6.42×) over the country average.

04

Where do Cozumel fans live in United States?

Cozumel fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cozumel fans also like?

Beyond Cozumel itself, the audience over-indexes on Airbnb (2.22×), Playa del Carmen (6.42×), FIFA World Cup (1.73×), and Mortgage loans (2.06×) compared to the United States average.

Appendix

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See Cozumel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cozumel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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