Cozumel Audience in United States

Cozumel logo

Cozumel has an estimated audience of 1,331,885 people in United States. 61.1% are female, 38.9% are male, average age 43.7. Top regions: Texas, Florida, California. Top brand affinities: Natural rubber, Meals on Wheels, Nationality, Governor of Michigan, Goop.

The average Cozumel fan in United States is 43.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Natural rubber, Meals on Wheels, Nationality, with strongest over-indexing on Natural rubber (5.45× the country average). Demographically, the Cozumel audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Cozumel fans

Demographic split for Cozumel audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.7
Estimated audience size1,331,885

Audience persona

The typical Cozumel fan in United States is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Cozumel in United States
RegionReachAffinity
Texas213,2461.86×
Florida126,8881.41×
California124,7300.85×
Ohio80,3071.96×
New York48,2950.65×
Georgia48,2821.18×
Illinois41,3160.93×
North Carolina38,6990.97×
Pennsylvania28,8140.64×
Wisconsin28,7891.44×
Michigan28,2080.81×
Louisiana27,6381.61×
Tennessee27,4331.03×
Alabama26,9071.45×
Colorado26,7851.28×
Arizona26,4440.97×
Virginia26,1390.81×
Missouri25,9111.21×
Oklahoma23,7861.61×
Washington23,7030.89×
Minnesota22,1581.16×
New Jersey21,3870.63×
Indiana20,3020.83×
South Carolina18,1580.91×
Massachusetts16,0510.61×
Maryland16,0180.7×
Arkansas15,7081.43×
Kentucky15,1180.91×
Utah13,6781.15×
Oregon13,5120.89×
Mississippi13,2901.21×
Kansas12,6131.2×
Iowa11,2861.03×
Nevada10,5480.82×
West Virginia9,5111.53×
Connecticut8,1180.61×
New Mexico7,0921.06×
Idaho6,9791.04×
Nebraska6,9711.04×
New Hampshire3,3500.64×
Montana3,2770.89×
Washington, District of Columbia3,1290.78×
South Dakota3,0320.98×
Maine2,9200.61×
Hawaii2,6650.47×
Rhode Island2,4290.57×
North Dakota2,4010.88×
Alaska2,2790.8×
Delaware2,1640.59×
Wyoming1,7390.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cozumel audience
BrandAffinityCategory
Natural rubber5.45×Cars & Mobility
Meals on Wheels7.75×Food & Beverages
Nationality2.65×Politics & Society
Governor of Michigan9.14×Politics & Society
Goop6.28×Internet & Social Media
Hibachi8.85×Food & Beverages
Kendra Scott2.91×Fashion & Accessoires
Wok6.23×Food & Beverages
Google Home5.84×Technology & Electronics
headspace7.94×Health
The Adventures of Ichabod and Mr. Toad20.58×Movies & TV
Cherish (group)8.3×Music & Radio
Fairy godmother5.66×Literature
Nebraska Cornhuskers football2.68×Sports
Grinch2.97×Movies & TV
Grace Slick6.03×Music & Radio
TV Fanatic7.32×Movies & TV
Nebraska1.8×Travel & Leisure
Hipster6.31×Politics & Society
Vocal harmony2.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cozumel audience
TraitClusterScore
TravellingTHRILL1.9
Design AffinityPREMIUM1.46
Family OrientationCONSERVATISM1.45
SustainabilityBALANCE1.41
IndulgenceJOY1.38
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Cozumel
CountryShare
United States41.0%
Mexico25.6%
Japan13.5%

See Cozumel audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Cozumel have in United States?

Cozumel has an estimated audience of 1,331,885 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Cozumel fans?

61.1% of Cozumel fans are female, 38.9% are male, with an average age of 43.7 years.

Which brands do Cozumel fans like most?

Cozumel fans show strongest brand affinity for Natural rubber (5.45×), Meals on Wheels (7.75×), and Nationality (2.65×) over the country average.

Where do Cozumel fans live in United States?

Cozumel fans in United States are most concentrated in Texas (reach 213,246), Florida (reach 126,888), and California (reach 124,730). These three regions account for the largest share of the active audience.

What other brands do Cozumel fans also like?

Beyond Cozumel itself, the audience over-indexes on Meals on Wheels (7.75×), Nationality (2.65×), Governor of Michigan (9.14×), and Goop (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cozumel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.