Rascasse Audience Intelligence

Cuisine of the Southwestern United States Audience in United States

A data profile of the people who buy, follow and care about Cuisine of the Southwestern United States in United States — modelled from more than twelve digital signal sources. Cuisine of the Southwestern United States has an estimated audience of 2,656,550 people in United States.

#35among Cuisine in United States#5450among Topic in United States#698in Food & Beverages

The average Cuisine of the Southwestern United States fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Street food, Non-alcoholic beverage, Whataburger, with strongest over-indexing on Street food (5.54× the country average).

Demographically, the Cuisine of the Southwestern United States audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Cuisine of the Southwestern United States fan in United States is more female, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Street food.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cuisine of the Southwestern United States profile in United States.

Audience size
2.7M
in United States
Gender
64.1%♀
35.9% male
Age
38.4
average years
Country rank
#11372
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cuisine of the Southwestern United States fans

64.1% are female, 35.9% are male, average age 38.4.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Cuisine of the Southwestern United States audience in United States
MetricValue
Female64.1%
Male35.9%
Average age38.4
Estimated audience size2,656,550
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Cuisine of the Southwestern United States audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3927%
40-4924%
50+12%
Fig. 04

Worldwide distribution

59.1%

of the worldwide Cuisine of the Southwestern United States audience comes from United States.

Worldwide audience distribution share by country for Cuisine of the Southwestern United States
CountryShare
United States59.1%
Mexico23.1%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cuisine of the Southwestern United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Cuisine of the Southwestern United States fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K1.13×
02Colorado~50K1.10×
03Florida~200K0.95×
04New York~100K0.95×
05Texas~200K0.94×
06California~300K0.93×
Fig. 06

Affinity by region

Affinity by region — Cuisine of the Southwestern United States, United States
0.93×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cuisine of the Southwestern United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cuisine of the Southwestern United States audience
#·InterestCategoryAffinity×
01Street foodFood & Beverages5.54×
02Non-alcoholic beverageFood & Beverages3.77×
03Colorado RockiesSports3.32×
04San Diego PadresSports2.61×
05WhataburgerFood & Beverages2.55×
06ButcherFood & Beverages2.12×
07Jessica AlbaMovies & TV1.96×
08EspressoFood & Beverages1.91×
09FanaticsFashion & Accessoires1.86×
10Employment agencyBusiness & Career1.85×
11Red LobsterFood & Beverages1.74×
12SteakhouseFood & Beverages1.73×
13Milwaukee BrewersSports1.70×
14Britney SpearsMusic & Radio1.66×
15Houston TexansSports1.61×
16Career developmentBusiness & Career1.60×
17Rail transportTravel & Leisure1.58×
18FC BarcelonaSports1.54×
19Sports clubSports1.54×
20Trader Joe'sShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cuisine of the Southwestern United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cuisine of the Southwestern United States audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.20×
Career OrientationPOWER1.57×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cuisine of the Southwestern United States audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.51×
SustainabilityBALANCE0.61×
Social Media UsageJOY0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cuisine of the Southwestern United States have in United States?

Cuisine of the Southwestern United States has an estimated audience of 2,656,550 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cuisine of the Southwestern United States fans?

64.1% of Cuisine of the Southwestern United States fans are female, 35.9% are male, with an average age of 38.4 years.

03

Which brands do Cuisine of the Southwestern United States fans like most?

Cuisine of the Southwestern United States fans show strongest brand affinity for Street food (5.54×), Non-alcoholic beverage (3.77×), and Whataburger (2.55×) over the country average.

04

Where do Cuisine of the Southwestern United States fans live in United States?

Cuisine of the Southwestern United States fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cuisine of the Southwestern United States fans also like?

Beyond Cuisine of the Southwestern United States itself, the audience over-indexes on Non-alcoholic beverage (3.77×), Whataburger (2.55×), Trader Joe's (1.5×), and Britney Spears (1.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cuisine of the Southwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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