Cuisine of the Southwestern United States Audience in United States
Cuisine of the Southwestern United States has an estimated audience of 2,656,550 people in United States. 64.1% are female, 35.9% are male, average age 38.4. Top regions: Florida, Texas, California. Top brand affinities: Street food, Local food, Buffalo Bills, In-N-Out Burger, Whataburger.
The average Cuisine of the Southwestern United States fan in United States is 38.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Street food, Local food, Buffalo Bills, with strongest over-indexing on Street food (5.86× the country average). Demographically, the Cuisine of the Southwestern United States audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cuisine
Demographics of Cuisine of the Southwestern United States fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.4 |
| Estimated audience size | 2,656,550 |
Audience persona
The typical Cuisine of the Southwestern United States fan in United States is more female, around 38.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Street food.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 98,725 | 0.55× |
| Texas | 98,158 | 0.43× |
| California | 90,765 | 0.31× |
| Minnesota | 84,164 | 2.21× |
| New York | 83,548 | 0.56× |
| Colorado | 81,089 | 1.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street food | 5.86× | Food & Beverages |
| Local food | 2.27× | Food & Beverages |
| Buffalo Bills | 2.65× | Sports |
| In-N-Out Burger | 2.08× | Food & Beverages |
| Whataburger | 2.7× | Food & Beverages |
| Tampa Bay Buccaneers | 3.17× | Sports |
| Green Bay Packers | 2.29× | Sports |
| Chicago Bears | 2.2× | Sports |
| Minnesota Vikings | 2.83× | Sports |
| Jacksonville Jaguars | 3.75× | Sports |
| Real Madrid C.F. | 1.81× | Sports |
| Miami Dolphins | 2.69× | Sports |
| New England Patriots | 2.11× | Sports |
| FC Barcelona | 2.06× | Sports |
| Seattle Seahawks | 2.51× | Sports |
| Chicago Bulls | 2.3× | Sports |
| New York Knicks | 2.79× | Sports |
| Pittsburgh Steelers | 2.09× | Sports |
| Indianapolis Colts | 3.05× | Sports |
| Denver Broncos | 2.31× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.62 |
| Extroversion | THRILL | 1.48 |
| Career Orientation | POWER | 1.41 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.1% |
| Mexico | 23.1% |
| Canada | 2.3% |
See Cuisine of the Southwestern United States audiences in other countries
- Cuisine of the Southwestern United States — Germany
- Cuisine of the Southwestern United States — United Kingdom
- Cuisine of the Southwestern United States — France
- Cuisine of the Southwestern United States — Italy
- Cuisine of the Southwestern United States — Spain
- Cuisine of the Southwestern United States — Brazil
- Cuisine of the Southwestern United States — Japan
- Cuisine of the Southwestern United States — South Korea
- Cuisine of the Southwestern United States — India
More Cuisine audiences in United States
- Italian cuisine (41,718,747)
- Mexican cuisine (35,749,378)
- Cuisine of the United States (21,141,599)
- Vegetarian cuisine (20,968,856)
- Chinese cuisine (19,328,542)
Frequently asked questions
How many fans does Cuisine of the Southwestern United States have in United States?
Cuisine of the Southwestern United States has an estimated audience of 2,656,550 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Cuisine of the Southwestern United States fans?
64.1% of Cuisine of the Southwestern United States fans are female, 35.9% are male, with an average age of 38.4 years.
Which brands do Cuisine of the Southwestern United States fans like most?
Cuisine of the Southwestern United States fans show strongest brand affinity for Street food (5.86×), Local food (2.27×), and Buffalo Bills (2.65×) over the country average.
Where do Cuisine of the Southwestern United States fans live in United States?
Cuisine of the Southwestern United States fans in United States are most concentrated in Florida (reach 98,725), Texas (reach 98,158), and California (reach 90,765). These three regions account for the largest share of the active audience.
What other brands do Cuisine of the Southwestern United States fans also like?
Beyond Cuisine of the Southwestern United States itself, the audience over-indexes on Local food (2.27×), Buffalo Bills (2.65×), In-N-Out Burger (2.08×), and Whataburger (2.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cuisine of the Southwestern United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.