Dads (2013 TV series) Audience in United States

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Dads (2013 TV series) has an estimated audience of 4,702,826 people in United States. 58.8% are female, 41.2% are male, average age 38.3. Top regions: Florida, California, Texas. Top brand affinities: Saving, Enfamil, Shannon Leto, Jorja Fox, British Grand Prix.

The average Dads (2013 TV series) fan in United States is 38.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Saving, Enfamil, Shannon Leto, with strongest over-indexing on Saving (1.62× the country average). Demographically, the Dads (2013 TV series) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Dads (2013 TV series) fans

Demographic split for Dads (2013 TV series) audience in United States
MetricValue
Female58.8%
Male41.2%
Average age38.3
Estimated audience size4,702,826

Audience persona

The typical Dads (2013 TV series) fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Saving.

Top regions in United States

Top regions ranked by reach for Dads (2013 TV series) in United States
RegionReachAffinity
Florida748,1102.35×
California556,2981.08×
Texas444,5021.1×
Georgia244,1171.69×
New York231,9340.88×
Pennsylvania172,7701.09×
Illinois141,1030.9×
Ohio136,1740.94×
North Carolina130,5140.92×
Michigan122,4151×
Utah117,7582.8×
Virginia117,7491.03×
Washington110,3991.17×
New Jersey109,4070.91×
Kentucky92,9101.58×
Arizona91,2910.95×
Tennessee88,4400.94×
Massachusetts86,7180.94×
Indiana84,2170.98×
Missouri75,0880.99×
Maryland68,4980.85×
Alabama63,8230.97×
Louisiana63,5781.05×
Wisconsin62,5160.88×
South Carolina61,1910.86×
Colorado59,0900.8×
Minnesota56,9510.85×
Oklahoma52,3801×
Connecticut47,0911×
Oregon46,0150.85×
Mississippi41,1281.06×
Nevada40,8990.9×
Arkansas37,1600.96×
Iowa34,5510.89×
Kansas32,7870.88×
West Virginia22,0891.01×
Nebraska21,8690.93×
New Mexico20,2840.86×
Idaho19,7740.84×
Hawaii15,8690.79×
New Hampshire15,8160.85×
Maine12,7700.76×
Rhode Island11,8950.79×
Washington, District of Columbia10,2970.73×
Delaware9,7250.75×
Montana9,1880.7×
South Dakota8,5720.79×
Alaska8,3740.83×
North Dakota7,3790.76×
Wyoming6,0860.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dads (2013 TV series) audience
BrandAffinityCategory
Saving1.62×Business & Career
Enfamil1.56×Kids & Family
Shannon Leto2.36×Movies & TV
Jorja Fox1.57×Movies & TV
British Grand Prix1.63×Sports
Ottumwa, Iowa1.69×Travel & Leisure
KPN1.53×Technology & Electronics
All You Need Is Love1.5×Music & Radio
Goldberg Variations1.82×Music & Radio
JTG1.93×Sports
Pisco Sour2.29×Food & Beverages
Pipe Bueno1.72×Music & Radio
Elizabeth Hoyt1.79×Literature
IPKO1.51×Business & Career
On Horsemanship2.05×Literature
Santa Coloma de Gramenet1.53×Travel & Leisure
Menina Cachos1.57×
iPadizate!1.57×Shopping
Dona Ivone Lara1.61×Music & Radio
Islam Itu Indah1.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dads (2013 TV series) audience
TraitClusterScore
IndulgenceJOY1.6
Family OrientationCONSERVATISM1.43
Convenience OrientationPREMIUM1.23
IndividualismJOY1.21
Urban LifestyleOPEN1.14
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Dads (2013 TV series)
CountryShare
United States34.6%
United Kingdom7.8%
Italy5.0%

See Dads (2013 TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Dads (2013 TV series) have in United States?

Dads (2013 TV series) has an estimated audience of 4,702,826 people in United States, concentrated in Florida and California.

What is the gender split and age of Dads (2013 TV series) fans?

58.8% of Dads (2013 TV series) fans are female, 41.2% are male, with an average age of 38.3 years.

Which brands do Dads (2013 TV series) fans like most?

Dads (2013 TV series) fans show strongest brand affinity for Saving (1.62×), Enfamil (1.56×), and Shannon Leto (2.36×) over the country average.

Where do Dads (2013 TV series) fans live in United States?

Dads (2013 TV series) fans in United States are most concentrated in Florida (reach 748,110), California (reach 556,298), and Texas (reach 444,502). These three regions account for the largest share of the active audience.

What other brands do Dads (2013 TV series) fans also like?

Beyond Dads (2013 TV series) itself, the audience over-indexes on Enfamil (1.56×), Shannon Leto (2.36×), Jorja Fox (1.57×), and British Grand Prix (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dads (2013 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.