A data profile of the people who buy, follow and care about Dads (2013 TV series) in United States — modelled from more than twelve digital signal sources. Dads (2013 TV series) has an estimated audience of 4,732,474 people in United States.
The average Dads (2013 TV series) fan in United States is 38.3 years old, more female, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Reddit, Subway, Britney Spears, with strongest over-indexing on Reddit (1.76× the country average).
Demographically, the Dads (2013 TV series) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dads (2013 TV series) fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Reddit.
The key figures that characterise the Dads (2013 TV series) profile in United States.
58.8% are female, 41.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.3 |
| Estimated audience size | 4,732,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 14% |
of the worldwide Dads (2013 TV series) audience comes from United States.
| Country | Share |
|---|---|
| United States | 34.5% |
| United Kingdom | 7.7% |
| Italy | 5.1% |
Where the Dads (2013 TV series) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~100K | 2.36× | |
| 02 | Georgia | ~300K | 2.17× | |
| 03 | Florida | ~600K | 1.92× | |
| 04 | Kentucky | ~90K | 1.55× | |
| 05 | Pennsylvania | ~200K | 1.12× | |
| 06 | Washington | ~100K | 1.11× | |
| 07 | Mississippi | ~40K | 1.07× | |
| 08 | Texas | ~400K | 1.06× | |
| 09 | West Virginia | ~20K | 1.06× | |
| 10 | Missouri | ~80K | 1.05× | |
| 11 | California | ~500K | 1.04× | |
| 12 | Louisiana | ~60K | 1.03× | |
| 13 | Indiana | ~90K | 1.01× | |
| 14 | Nebraska | ~20K | 1.01× | |
| 15 | Massachusetts | ~90K | 1.00× | |
| 16 | Oklahoma | ~50K | 1.00× | |
| 17 | Connecticut | ~50K | 0.99× | |
| 18 | Alabama | ~60K | 0.98× | |
| 19 | Arkansas | ~40K | 0.97× | |
| 20 | Kansas | ~40K | 0.97× | |
| 21 | Ohio | ~100K | 0.95× | |
| 22 | Michigan | ~100K | 0.95× | |
| 23 | Virginia | ~100K | 0.95× | |
| 24 | New Hampshire | ~20K | 0.94× | |
| 25 | South Dakota | ~10K | 0.94× | |
| 26 | New Jersey | ~100K | 0.92× | |
| 27 | North Carolina | ~100K | 0.91× | |
| 28 | Arizona | ~90K | 0.91× | |
| 29 | Idaho | ~20K | 0.91× | |
| 30 | New Mexico | ~20K | 0.91× | |
| 31 | Illinois | ~100K | 0.90× | |
| 32 | Wisconsin | ~60K | 0.90× | |
| 33 | Alaska | ~9K | 0.90× | |
| 34 | North Dakota | ~9K | 0.90× | |
| 35 | Iowa | ~30K | 0.89× | |
| 36 | Hawaii | ~20K | 0.89× | |
| 37 | South Carolina | ~60K | 0.88× | |
| 38 | Tennessee | ~80K | 0.87× | |
| 39 | Nevada | ~40K | 0.87× | |
| 40 | Minnesota | ~60K | 0.86× | |
| 41 | Rhode Island | ~10K | 0.86× | |
| 42 | Oregon | ~50K | 0.85× | |
| 43 | New York | ~200K | 0.84× | |
| 44 | Maryland | ~70K | 0.84× | |
| 45 | Delaware | ~10K | 0.84× | |
| 46 | Montana | ~10K | 0.82× | |
| 47 | Maine | ~10K | 0.80× | |
| 48 | Vermont | ~7K | 0.79× | |
| 49 | Colorado | ~60K | 0.77× | |
| 50 | Washington, District of Columbia | ~10K | 0.70× |
The strongest cross-interests of the Dads (2013 TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Britney Spears | Music & Radio | 2.07× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.05× | ||
| 03 | Internet celebrity | Internet & Social Media | 2.04× | ||
| 04 | Denver Nuggets | Sports | 1.83× | ||
| 05 | Microwave oven | Home & Garden | 1.82× | ||
| 06 | Employment agency | Business & Career | 1.82× | ||
| 07 | Public transport | Cars & Mobility | 1.79× | ||
| 08 | Internet & Social Media | 1.76× | |||
| 09 | Subway | Food & Beverages | 1.76× | ||
| 10 | Tom Cruise | Movies & TV | 1.68× | ||
| 11 | Rail transport | Travel & Leisure | 1.66× | ||
| 12 | Fanatics | Fashion & Accessoires | 1.66× | ||
| 13 | Convenience store | Food & Beverages | 1.61× | ||
| 14 | Anne Hathaway | Movies & TV | 1.60× | ||
| 15 | Snapchat | Internet & Social Media | 1.58× | ||
| 16 | TMZ | Internet & Social Media | 1.57× | ||
| 17 | Hardware store | Home & Garden | 1.57× | ||
| 18 | Hypermarket | Shopping | 1.57× | ||
| 19 | Child care | Kids & Family | 1.51× | ||
| 20 | Board games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Family Orientation | CONSERVATISM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Pet Ownership | JOY | 0.75× | |
| Design Affinity | PREMIUM | 0.75× |
Dads (2013 TV series) has an estimated audience of 4,732,474 people in United States, concentrated in Florida and California.
58.8% of Dads (2013 TV series) fans are female, 41.2% are male, with an average age of 38.3 years.
Dads (2013 TV series) fans show strongest brand affinity for Reddit (1.76×), Subway (1.76×), and Britney Spears (2.07×) over the country average.
Dads (2013 TV series) fans in United States are most concentrated in Florida (reach ~600K), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dads (2013 TV series) itself, the audience over-indexes on Subway (1.76×), Britney Spears (2.07×), TMZ (1.57×), and Internet celebrity (2.04×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dads (2013 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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