Dads (2013 TV series) Audience in Germany
Dads (2013 TV series) has an estimated audience of 508,588 people in Germany. 75.4% are female, 24.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Baby food, Parental leave, Bassinet, Diaper, Baby transport.
The average Dads (2013 TV series) fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Baby food, Parental leave, Bassinet, with strongest over-indexing on Baby food (4.45× the country average). Demographically, the Dads (2013 TV series) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Creativity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Dads (2013 TV series) fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 38.7 |
| Estimated audience size | 508,588 |
Audience persona
The typical Dads (2013 TV series) fan in Germany is more female, around 38.7 years old, with strong Creativity tendencies and a notable affinity for Baby food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,243 | 1.05× |
| Bayern | 80,348 | 0.98× |
| Baden-Württemberg | 71,717 | 1.03× |
| Hessen | 52,191 | 1.35× |
| Niedersachsen | 49,469 | 1× |
| Berlin | 24,895 | 1.09× |
| Rheinland-Pfalz | 24,187 | 0.95× |
| Sachsen | 22,291 | 0.89× |
| Schleswig-Holstein | 21,941 | 1.2× |
| Brandenburg | 13,969 | 0.89× |
| Hamburg | 13,470 | 1.17× |
| Sachsen-Anhalt | 11,743 | 0.89× |
| Thüringen | 11,090 | 0.86× |
| Mecklenburg-Vorpommern | 7,664 | 0.79× |
| Saarland | 5,330 | 0.85× |
| Bremen | 4,332 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baby food | 4.45× | Kids & Family |
| Parental leave | 4.57× | Kids & Family |
| Bassinet | 6.3× | Kids & Family |
| Diaper | 5.34× | Kids & Family |
| Baby transport | 4.99× | Kids & Family |
| Picture book | 3.12× | Literature |
| Ernsting's family | 2.79× | Shopping |
| Romper suit | 5.33× | Fashion & Accessoires |
| Emmanuel Macron | 5.66× | Politics & Society |
| JYSK | 2.29× | Home & Garden |
| Maxi-Cosi | 6.04× | Kids & Family |
| Bonprix | 2.11× | Shopping |
| Child development | 2.36× | Business & Career |
| ALF (TV series) | 8.05× | Movies & TV |
| Elementary (TV series) | 8.05× | Movies & TV |
| Child safety seat | 3.28× | Kids & Family |
| Breastfeeding | 3.85× | Kids & Family |
| limango | 4.37× | Shopping |
| BabyOne | 3.57× | Kids & Family |
| Peppa Pig | 3.86× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.14 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Price Sensitivity | PREMIUM | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Convenience Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.6% |
| United Kingdom | 7.8% |
| Italy | 5.0% |
See Dads (2013 TV series) audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
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- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Dads (2013 TV series) have in Germany?
Dads (2013 TV series) has an estimated audience of 508,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dads (2013 TV series) fans?
75.4% of Dads (2013 TV series) fans are female, 24.6% are male, with an average age of 38.7 years.
Which brands do Dads (2013 TV series) fans like most?
Dads (2013 TV series) fans show strongest brand affinity for Baby food (4.45×), Parental leave (4.57×), and Bassinet (6.3×) over the country average.
Where do Dads (2013 TV series) fans live in Germany?
Dads (2013 TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,243), Bayern (reach 80,348), and Baden-Württemberg (reach 71,717). These three regions account for the largest share of the active audience.
What other brands do Dads (2013 TV series) fans also like?
Beyond Dads (2013 TV series) itself, the audience over-indexes on Parental leave (4.57×), Bassinet (6.3×), Diaper (5.34×), and Baby transport (4.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dads (2013 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.