Darius I Audience in United States

Darius I logo

Darius I has an estimated audience of 1,135,445 people in United States. 71.7% are female, 28.3% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Litter box, Mortgage insurance, Commercial mortgage, Overtone, Graham Greene.

The average Darius I fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Litter box, Mortgage insurance, Commercial mortgage, with strongest over-indexing on Litter box (1.56× the country average). Demographically, the Darius I audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Politician

Demographics of Darius I fans

Demographic split for Darius I audience in United States
MetricValue
Female71.7%
Male28.3%
Average age38.0
Estimated audience size1,135,445

Audience persona

The typical Darius I fan in United States is more female, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Darius I in United States
RegionReachAffinity
California143,5611.15×
Texas108,3601.11×
Florida88,2961.15×
New York70,6581.11×
Virginia45,9781.66×
Georgia41,4831.19×
Pennsylvania40,5591.06×
North Carolina40,2731.18×
Illinois37,5130.99×
Ohio32,5150.93×
New Jersey29,3151.02×
Michigan28,1160.95×
Arizona27,7241.2×
Washington26,3721.16×
Tennessee25,3011.11×
Maryland24,2191.24×
Massachusetts23,3791.05×
Alabama23,0811.46×
Indiana21,4001.03×
Missouri20,6011.13×
Colorado16,4870.92×
Kentucky15,8011.11×
South Carolina15,7820.92×
Minnesota15,5380.96×
Oregon13,1451.01×
Louisiana12,8460.88×
Wisconsin12,3380.72×
Oklahoma11,9690.95×
Connecticut10,5030.92×
Utah10,0180.99×
Arkansas10,0001.07×
Kansas9,0961.02×
Mississippi8,9040.95×
Nevada8,1000.74×
Iowa7,5400.81×
West Virginia6,2411.18×
Idaho5,8921.03×
Washington, District of Columbia4,9231.44×
New Mexico4,8980.86×
Hawaii4,5270.93×
Nebraska4,3640.77×
New Hampshire3,8850.87×
Alaska2,9071.2×
Rhode Island2,8690.79×
Maine2,8670.7×
Montana2,1720.69×
South Dakota1,9050.73×
Delaware1,8780.6×
Vermont1,6280.82×
Wyoming1,5710.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darius I audience
BrandAffinityCategory
Litter box1.56×Pets & Animals
Mortgage insurance1.73×Business & Career
Commercial mortgage2.46×Business & Career
Overtone3.63×Beauty & Wellness
Graham Greene1.89×Literature
WGN-TV1.67×Movies & TV
Consequence (rapper)1.92×Music & Radio
Fast Five2.38×Movies & TV
CAC 401.53×Business & Career
Brittney Griner2.23×Sports
Colorado River1.72×Travel & Leisure
Ural Mountains3.51×Travel & Leisure
Boracay2.4×Travel & Leisure
Chili con carne2.03×Food & Beverages
E-box3.04×Health
Julio Cesar Chavez Jr.1.72×Sports
Nick Jr. (Australia)1.97×Kids & Family
Overboard (film)1.63×Movies & TV
Ellen Burstyn1.87×Movies & TV
Tierra Cali1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darius I audience
TraitClusterScore
Career OrientationPOWER1.71
IndulgenceJOY1.38
Urban LifestyleOPEN1.37
Price SensitivityPREMIUM1.36
Risk AppetiteTHRILL1.27
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Darius I
CountryShare
United States58.2%
Lithuania7.0%
Romania6.0%

See Darius I audiences in other countries

More Politician audiences in United States

Frequently asked questions

How many fans does Darius I have in United States?

Darius I has an estimated audience of 1,135,445 people in United States, concentrated in California and Texas.

What is the gender split and age of Darius I fans?

71.7% of Darius I fans are female, 28.3% are male, with an average age of 38.0 years.

Which brands do Darius I fans like most?

Darius I fans show strongest brand affinity for Litter box (1.56×), Mortgage insurance (1.73×), and Commercial mortgage (2.46×) over the country average.

Where do Darius I fans live in United States?

Darius I fans in United States are most concentrated in California (reach 143,561), Texas (reach 108,360), and Florida (reach 88,296). These three regions account for the largest share of the active audience.

What other brands do Darius I fans also like?

Beyond Darius I itself, the audience over-indexes on Mortgage insurance (1.73×), Commercial mortgage (2.46×), Overtone (3.63×), and Graham Greene (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darius I. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.