Darrell Waltrip Audience in United States

Darrell Waltrip has an estimated audience of 382,288 people in United States. 29.0% are female, 71.0% are male, average age 42.5. Top regions: Tennessee, North Carolina, Florida. Top brand affinities: Nashville Predators, Used car, Tennessee Titans, NASCAR, SUVs.

The average Darrell Waltrip fan in United States is 42.5 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, North Carolina, Florida. Top brand affinities include Nashville Predators, Used car, Tennessee Titans, with strongest over-indexing on Nashville Predators (13.76× the country average). Demographically, the Darrell Waltrip audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Darrell Waltrip fans

Demographic split for Darrell Waltrip audience in United States
MetricValue
Female29.0%
Male71.0%
Average age42.5
Estimated audience size382,288

Audience persona

The typical Darrell Waltrip fan in United States is more male, around 42.5 years old, with strong Need for Security tendencies and a notable affinity for Nashville Predators.

Top regions in United States

Top regions ranked by reach for Darrell Waltrip in United States
RegionReachAffinity
Tennessee42,1965.5×
North Carolina24,6182.14×
Florida22,6200.87×
Texas18,0800.55×
California16,6680.4×
Pennsylvania14,5061.13×
Ohio14,1141.2×
Georgia13,8631.18×
Virginia11,5791.24×
Indiana11,4251.64×
New York10,8440.51×
Kentucky10,8202.26×
Michigan9,6540.97×
South Carolina9,5931.67×
Illinois9,4530.74×
Alabama9,3141.74×
Missouri6,8351.11×
Wisconsin5,9641.04×
Arizona5,0030.64×
Iowa4,9781.58×
New Jersey4,6990.48×
Oklahoma4,0630.96×
Minnesota4,0320.74×
Washington3,9860.52×
Maryland3,9100.59×
Massachusetts3,8820.52×
Mississippi3,5761.14×
West Virginia3,5301.98×
Arkansas3,2211.02×
Louisiana3,1130.63×
Colorado3,0560.51×
Kansas2,9180.97×
Connecticut2,5110.65×
Oregon2,3640.54×
Nevada2,1970.59×
Utah1,6210.47×
Nebraska1,5990.83×
Maine1,5921.16×
New Hampshire1,4460.96×
Idaho1,3150.69×
Delaware9560.91×
New Mexico9280.48×
South Dakota7270.82×
Montana7000.66×
Rhode Island6730.55×
North Dakota6730.86×
Vermont5980.89×
Hawaii4740.29×
Wyoming4180.74×
Washington, District of Columbia3610.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darrell Waltrip audience
BrandAffinityCategory
Nashville Predators13.76×Sports
Used car2.77×Cars & Mobility
Tennessee Titans5.19×Sports
NASCAR3.08×Sports
SUVs1.78×Cars & Mobility
Lowe's1.52×Shopping
Honda2.59×Cars & Mobility
GMC3.7×Cars & Mobility
Subaru3.1×Cars & Mobility
Vehicle insurance1.95×Cars & Mobility
Racing games2.64×Games
Toyota1.82×Cars & Mobility
Motocross2.89×Sports
MotoGP3.18×Sports
Hyundai2.55×Cars & Mobility
Discount Tire1.9×Shopping
Solar energy1.73×Home & Garden
Nissan2.15×Cars & Mobility
Buick3.3×Cars & Mobility
FedEx1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darrell Waltrip audience
TraitClusterScore
Need for SecurityCONSERVATISM1.22
TraditionCONSERVATISM1.2
Convenience OrientationPREMIUM1.14
SpiritualityBALANCE1.1
DIY MentalityTHRILL1.03
Career OrientationPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Darrell Waltrip
CountryShare
United States97.9%
Germany1.1%
Italy0.6%

See Darrell Waltrip audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Darrell Waltrip have in United States?

Darrell Waltrip has an estimated audience of 382,288 people in United States, concentrated in Tennessee and North Carolina.

What is the gender split and age of Darrell Waltrip fans?

29.0% of Darrell Waltrip fans are female, 71.0% are male, with an average age of 42.5 years.

Which brands do Darrell Waltrip fans like most?

Darrell Waltrip fans show strongest brand affinity for Nashville Predators (13.76×), Used car (2.77×), and Tennessee Titans (5.19×) over the country average.

Where do Darrell Waltrip fans live in United States?

Darrell Waltrip fans in United States are most concentrated in Tennessee (reach 42,196), North Carolina (reach 24,618), and Florida (reach 22,620). These three regions account for the largest share of the active audience.

What other brands do Darrell Waltrip fans also like?

Beyond Darrell Waltrip itself, the audience over-indexes on Used car (2.77×), Tennessee Titans (5.19×), NASCAR (3.08×), and SUVs (1.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darrell Waltrip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.