Daylily Audience in United States

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Daylily has an estimated audience of 426,824 people in United States. 86.5% are female, 13.5% are male, average age 49.9. Top regions: Texas, Ohio, California. Top brand affinities: Garden centre, Pinterest, Lowe's, Fertilizer, Microwave oven.

The average Daylily fan in United States is 49.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, California. Top brand affinities include Garden centre, Pinterest, Lowe's, with strongest over-indexing on Garden centre (7.15× the country average). Demographically, the Daylily audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Plant

Demographics of Daylily fans

Demographic split for Daylily audience in United States
MetricValue
Female86.5%
Male13.5%
Average age49.9
Estimated audience size426,824

Audience persona

The typical Daylily fan in United States is more female, around 49.9 years old, with strong Family Orientation tendencies and a notable affinity for Garden centre.

Top regions in United States

Top regions ranked by reach for Daylily in United States
RegionReachAffinity
Texas25,1960.69×
Ohio21,4021.63×
California20,2660.43×
Illinois16,2211.14×
Michigan15,3391.37×
New York14,3020.6×
North Carolina14,1301.1×
Pennsylvania13,9370.97×
Georgia13,5821.03×
Florida12,1900.42×
Indiana11,5381.48×
Tennessee11,2581.31×
Minnesota9,3031.52×
Virginia9,1580.88×
Massachusetts8,9191.06×
Wisconsin8,8551.38×
Missouri8,4981.24×
Kentucky8,4741.58×
Washington7,5380.88×
New Jersey7,4300.68×
South Carolina7,2101.12×
Alabama7,0661.19×
Oklahoma5,9871.26×
Colorado5,6200.84×
Louisiana5,5701.01×
Iowa5,3101.51×
Maryland5,2470.72×
Kansas4,4651.33×
Oregon4,3000.88×
Connecticut4,2270.99×
Arkansas4,2201.2×
Mississippi4,0271.15×
Utah3,8171×
Nebraska3,2211.5×
Idaho2,4181.13×
Arizona2,3750.27×
New Hampshire2,1191.26×
West Virginia1,9370.97×
Maine1,8241.19×
Nevada1,4410.35×
Rhode Island1,3020.96×
South Dakota1,2481.26×
New Mexico1,1250.53×
North Dakota1,0891.24×
Montana1,0350.87×
Delaware9580.81×
Vermont9131.22×
Washington, District of Columbia5490.43×
Wyoming4680.74×
Hawaii4310.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daylily audience
BrandAffinityCategory
Garden centre7.15×Home & Garden
Pinterest1.78×Internet & Social Media
Lowe's1.77×Shopping
Fertilizer4.54×Home & Garden
Microwave oven2.88×Home & Garden
Nonprofit organization1.79×Politics & Society
Hardware store2.46×Home & Garden
Charitable organization2.43×Politics & Society
Greenhouse4.38×Home & Garden
Breaking news1.54×Movies & TV
Pharmacy2.24×Business & Career
Sustainable energy2.86×Home & Garden
Organic food1.74×Food & Beverages
Tradition1.91×Politics & Society
Home Appliances1.66×Home & Garden
American Airlines1.54×Travel & Leisure
Garden furniture3.17×Home & Garden
QVC2.82×Movies & TV
Life insurance2.34×Business & Career
Zoo2.37×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daylily audience
TraitClusterScore
Family OrientationCONSERVATISM3.02
Community OrientationOPEN2.43
TraditionCONSERVATISM1.91
SustainabilityBALANCE1.66
Price SensitivityPREMIUM1.6
DIY MentalityTHRILL1.58

Worldwide distribution

Worldwide audience distribution share by country for Daylily
CountryShare
United States45.5%
Germany14.1%
Japan12.0%

See Daylily audiences in other countries

More Plant audiences in United States

Frequently asked questions

How many fans does Daylily have in United States?

Daylily has an estimated audience of 426,824 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Daylily fans?

86.5% of Daylily fans are female, 13.5% are male, with an average age of 49.9 years.

Which brands do Daylily fans like most?

Daylily fans show strongest brand affinity for Garden centre (7.15×), Pinterest (1.78×), and Lowe's (1.77×) over the country average.

Where do Daylily fans live in United States?

Daylily fans in United States are most concentrated in Texas (reach 25,196), Ohio (reach 21,402), and California (reach 20,266). These three regions account for the largest share of the active audience.

What other brands do Daylily fans also like?

Beyond Daylily itself, the audience over-indexes on Pinterest (1.78×), Lowe's (1.77×), Fertilizer (4.54×), and Microwave oven (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daylily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.