Rascasse Audience Intelligence

Daylily Audience in United States

A data profile of the people who buy, follow and care about Daylily in United States — modelled from more than twelve digital signal sources. Daylily has an estimated audience of 426,824 people in United States.

#17among Plant in United States#12032among Topic in United States#1551in Home & Garden

The average Daylily fan in United States is 49.9 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, California.

Top brand affinities include Sustainable energy, Garden centre, Renewable energy, with strongest over-indexing on Sustainable energy (12.66× the country average).

Demographically, the Daylily audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daylily fan in United States is more female, around 49.9 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic · Subtype: Plant

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daylily profile in United States.

Audience size
427K
in United States
Gender
86.5%♀
13.5% male
Age
49.9
average years
Country rank
#40117
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daylily fans

86.5% are female, 13.5% are male, average age 49.9.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Daylily audience in United States
MetricValue
Female86.5%
Male13.5%
Average age49.9
Estimated audience size426,824
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Daylily audience in United States
Age bracketShare%
16-196%
20-296%
30-3912%
40-4925%
50+51%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Daylily audience comes from United States.

Worldwide audience distribution share by country for Daylily
CountryShare
United States36.4%
Germany30.1%
Japan9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daylily audience in United States is strongest.

Fig. 05

Top regions by affinity

Daylily fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~30K1.93×
02Kentucky~9K1.65×
03Minnesota~9K1.54×
04Iowa~5K1.50×
05Nebraska~3K1.49×
06South Dakota~1K1.41×
07Indiana~10K1.40×
08Michigan~10K1.34×
09Wisconsin~8K1.31×
10North Dakota~1K1.30×
11Kansas~4K1.27×
12Tennessee~10K1.25×
13New Hampshire~2K1.25×
14Vermont<1K1.25×
15Missouri~8K1.23×
16Maine~2K1.22×
17Oklahoma~6K1.21×
18Arkansas~4K1.17×
19Idaho~2K1.16×
20Mississippi~4K1.13×
21Alabama~7K1.11×
22Illinois~20K1.08×
23North Carolina~10K1.08×
24Utah~4K1.07×
25West Virginia~2K1.04×
26South Carolina~7K1.03×
27Massachusetts~8K1.00×
28Connecticut~4K0.98×
29Georgia~10K0.96×
30Louisiana~5K0.96×
31Pennsylvania~10K0.94×
32Rhode Island~1K0.94×
33Montana~1K0.94×
34Delaware~1K0.88×
35Virginia~9K0.86×
36Oregon~4K0.86×
37Washington~7K0.84×
38Colorado~5K0.77×
39Maryland~5K0.70×
40New Jersey~7K0.67×
41Alaska<1K0.65×
42Texas~20K0.63×
43New Mexico~1K0.60×
44New York~10K0.59×
45Washington, District of Columbia<1K0.53×
46Hawaii<1K0.48×
47California~20K0.42×
48Florida~10K0.42×
49Nevada~2K0.41×
50Arizona~3K0.32×
Fig. 06

Affinity by region

Affinity by region — Daylily, United States
0.32×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daylily audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daylily audience
#·InterestCategoryAffinity×
01ExxonMobilCars & Mobility23.00×
02Elderly careHealth19.61×
03Garden centreHome & Garden19.49×
04Baking powderFood & Beverages13.40×
05Sustainable energyHome & Garden12.66×
06QVCMovies & TV10.33×
07Renewable energyBusiness & Career9.47×
08Weather forecastingHome & Garden9.07×
09FedExBusiness & Career7.82×
10FertilizerHome & Garden7.07×
11Discount storesShopping5.44×
12Microwave ovenHome & Garden5.25×
13Solar energyHome & Garden4.33×
14PinterestInternet & Social Media4.05×
15Mortgage loansBusiness & Career3.94×
16Shopping mallsShopping3.43×
17Organic foodFood & Beverages3.33×
18AirbnbTravel & Leisure2.74×
19FurnitureHome & Garden2.67×
20McDonald'sFood & Beverages2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daylily audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daylily audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM10.65×
Convenience OrientationPREMIUM3.69×
Community OrientationOPEN3.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daylily audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.49×
Risk AppetiteTHRILL0.51×
ExtroversionTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daylily have in United States?

Daylily has an estimated audience of 426,824 people in United States, concentrated in Ohio and Texas.

02

What is the gender split and age of Daylily fans?

86.5% of Daylily fans are female, 13.5% are male, with an average age of 49.9 years.

03

Which brands do Daylily fans like most?

Daylily fans show strongest brand affinity for Sustainable energy (12.66×), Garden centre (19.49×), and Renewable energy (9.47×) over the country average.

04

Where do Daylily fans live in United States?

Daylily fans in United States are most concentrated in Ohio (reach ~30K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Daylily fans also like?

Beyond Daylily itself, the audience over-indexes on Garden centre (19.49×), Renewable energy (9.47×), FedEx (7.82×), and QVC (10.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Plant audiences in United States

See Daylily audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Daylily. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →