Death Valley National Park Audience in United States

Death Valley National Park logo

Death Valley National Park has an estimated audience of 659,813 people in United States. 53.7% are female, 46.3% are male, average age 44.4. Top regions: California, Nevada, Texas. Top brand affinities: Natural rubber, Cherish (group), Product design, Hibachi, Wok.

The average Death Valley National Park fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Natural rubber, Cherish (group), Product design, with strongest over-indexing on Natural rubber (13.11× the country average). Demographically, the Death Valley National Park audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Travelling, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National park

Demographics of Death Valley National Park fans

Demographic split for Death Valley National Park audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.4
Estimated audience size659,813

Audience persona

The typical Death Valley National Park fan in United States is balanced, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Death Valley National Park in United States
RegionReachAffinity
California207,1782.86×
Nevada49,2257.71×
Texas44,8530.79×
New York27,8560.76×
Florida26,7800.6×
Arizona22,0721.64×
Illinois19,7890.9×
Washington18,4271.39×
Pennsylvania17,0390.77×
Ohio16,1620.8×
New Jersey14,7550.88×
Virginia13,7130.85×
Michigan13,5740.79×
North Carolina13,5050.68×
Georgia13,0400.64×
Utah12,7222.15×
Massachusetts11,8860.91×
Colorado11,4571.1×
Tennessee9,7330.74×
Indiana9,7220.81×
Oregon9,5761.27×
Minnesota9,1100.96×
Wisconsin8,9660.9×
Maryland8,0580.71×
Missouri7,9500.75×
South Carolina5,7130.58×
Kentucky5,6380.68×
Alabama4,8610.53×
Connecticut4,8060.73×
Oklahoma4,5460.62×
Louisiana4,4850.53×
Iowa4,0290.74×
Kansas3,7270.72×
Arkansas3,4730.64×
Idaho3,4121.03×
New Mexico3,0100.91×
Mississippi2,4250.45×
Nebraska2,2250.67×
Hawaii2,1900.77×
New Hampshire1,9560.75×
Montana1,9341.06×
Washington, District of Columbia1,9270.97×
West Virginia1,6640.54×
Maine1,6150.68×
Rhode Island1,1910.57×
Alaska1,1030.78×
South Dakota1,0700.7×
Delaware1,0380.57×
Wyoming9861.01×
Vermont9250.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Valley National Park audience
BrandAffinityCategory
Natural rubber13.11×Cars & Mobility
Cherish (group)18.52×Music & Radio
Product design2.91×Business & Career
Hibachi10.38×Food & Beverages
Wok6.73×Food & Beverages
Governor of Michigan7.46×Politics & Society
Historic site4.25×Arts & Culture
headspace9.1×Health
Goop5.17×Internet & Social Media
Minnesota1.68×Travel & Leisure
Voter registration4.59×Politics & Society
Google Home5.78×Technology & Electronics
Vocal harmony3.9×Music & Radio
Justice2.27×Politics & Society
Halsey, Oregon6.25×Travel & Leisure
Urban horticulture2.61×Home & Garden
Nebraska Cornhuskers football2.43×Sports
Cryptic crossword10.17×Technology & Electronics
Jesse Plemons2.25×Movies & TV
Fairy godmother4.82×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Valley National Park audience
TraitClusterScore
TravellingTHRILL2.96
Risk AppetiteTHRILL2.76
Design AffinityPREMIUM2.11
Luxury OrientationPREMIUM1.95
PatriotismCONSERVATISM1.85
Community OrientationOPEN1.78

Worldwide distribution

Worldwide audience distribution share by country for Death Valley National Park
CountryShare
United States58.2%
United Kingdom15.5%
Canada3.5%

See Death Valley National Park audiences in other countries

More National park audiences in United States

Frequently asked questions

How many fans does Death Valley National Park have in United States?

Death Valley National Park has an estimated audience of 659,813 people in United States, concentrated in California and Nevada.

What is the gender split and age of Death Valley National Park fans?

53.7% of Death Valley National Park fans are female, 46.3% are male, with an average age of 44.4 years.

Which brands do Death Valley National Park fans like most?

Death Valley National Park fans show strongest brand affinity for Natural rubber (13.11×), Cherish (group) (18.52×), and Product design (2.91×) over the country average.

Where do Death Valley National Park fans live in United States?

Death Valley National Park fans in United States are most concentrated in California (reach 207,178), Nevada (reach 49,225), and Texas (reach 44,853). These three regions account for the largest share of the active audience.

What other brands do Death Valley National Park fans also like?

Beyond Death Valley National Park itself, the audience over-indexes on Cherish (group) (18.52×), Product design (2.91×), Hibachi (10.38×), and Wok (6.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Valley National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.