Rascasse Audience Intelligence

Death Valley National Park Audience in United States

A data profile of the people who buy, follow and care about Death Valley National Park in United States — modelled from more than twelve digital signal sources. Death Valley National Park has an estimated audience of 659,813 people in United States.

#22among National park in United States#3054among POI in United States#2411in Travel & Leisure

The average Death Valley National Park fan in United States is 44.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Grand Teton National Park, Sequoia National Park, Grand Canyon National Park, with strongest over-indexing on Grand Teton National Park (26.67× the country average).

Demographically, the Death Valley National Park audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death Valley National Park fan in United States is balanced, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Grand Teton National Park.

Category: Travel & Leisure · Type: POI · Subtype: National park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death Valley National Park profile in United States.

Audience size
660K
in United States
Gender
53.7%♀
46.3% male
Age
44.4
average years
Country rank
#30980
POI in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death Valley National Park fans

53.7% are female, 46.3% are male, average age 44.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Death Valley National Park audience in United States
MetricValue
Female53.7%
Male46.3%
Average age44.4
Estimated audience size659,813
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Death Valley National Park audience in United States
Age bracketShare%
16-1916%
20-2911%
30-3914%
40-4921%
50+38%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Death Valley National Park audience comes from United States.

Worldwide audience distribution share by country for Death Valley National Park
CountryShare
United States58.2%
United Kingdom15.4%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death Valley National Park audience in United States is strongest.

Fig. 05

Top regions by affinity

Death Valley National Park fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K7.84×
02California~200K2.80×
03Utah~10K2.15×
04Arizona~20K1.58×
05Washington~20K1.32×
06Oregon~9K1.20×
07Montana~2K1.10×
08Wyoming~1K1.08×
09Colorado~10K1.06×
10Idaho~3K1.04×
11Washington, District of Columbia~2K1.00×
12New Mexico~3K0.97×
13Minnesota~9K0.95×
14Wisconsin~9K0.92×
15Alaska~1K0.89×
16Illinois~20K0.87×
17Massachusetts~10K0.86×
18Missouri~9K0.85×
19New Jersey~10K0.83×
20South Dakota~1K0.82×
21New Hampshire~2K0.81×
22Iowa~4K0.80×
23Indiana~10K0.79×
24Ohio~20K0.78×
25Virginia~10K0.78×
26Hawaii~2K0.78×
27Michigan~10K0.77×
28Maine~2K0.76×
29North Dakota~1K0.76×
30Texas~40K0.75×
31Pennsylvania~20K0.75×
32Connecticut~5K0.74×
33Kansas~4K0.74×
34Tennessee~9K0.71×
35Kentucky~6K0.71×
36Nebraska~2K0.71×
37New York~30K0.70×
38Maryland~8K0.70×
39Arkansas~4K0.67×
40North Carolina~10K0.66×
41Rhode Island~1K0.66×
42Delaware~1K0.66×
43Oklahoma~5K0.64×
44Georgia~10K0.63×
45West Virginia~2K0.63×
46Florida~30K0.58×
47South Carolina~6K0.58×
48Alabama~5K0.57×
49Mississippi~3K0.55×
50Louisiana~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Death Valley National Park, United States
0.53×1.00×7.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death Valley National Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death Valley National Park audience
#·InterestCategoryAffinity×
01Sequoia National ParkTravel & Leisure29.53×
02GeocachingGames27.93×
03Grand Teton National ParkTravel & Leisure26.67×
04WoolrichFashion & Accessoires24.96×
05Banff National ParkTravel & Leisure23.11×
06EasyJetTravel & Leisure20.00×
07Cultural tourismTravel & Leisure20.00×
08RyanairTravel & Leisure18.51×
09Grand Canyon National ParkTravel & Leisure16.68×
10Zion National ParkTravel & Leisure13.74×
11Rocky Mountain National ParkTravel & Leisure9.46×
12Yosemite National ParkTravel & Leisure9.04×
13BirdwatchingPets & Animals4.83×
14National parkTravel & Leisure3.74×
15United Parcel ServiceBusiness & Career3.44×
16Wildlife photographyTechnology & Electronics3.31×
17FedExBusiness & Career2.47×
18Home AppliancesHome & Garden1.87×
19Trader Joe'sShopping1.83×
20Home improvementHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death Valley National Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death Valley National Park audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.93×
TravellingTHRILL2.57×
Risk AppetiteTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death Valley National Park audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Family OrientationCONSERVATISM0.92×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death Valley National Park have in United States?

Death Valley National Park has an estimated audience of 659,813 people in United States, concentrated in California and Nevada.

02

What is the gender split and age of Death Valley National Park fans?

53.7% of Death Valley National Park fans are female, 46.3% are male, with an average age of 44.4 years.

03

Which brands do Death Valley National Park fans like most?

Death Valley National Park fans show strongest brand affinity for Grand Teton National Park (26.67×), Sequoia National Park (29.53×), and Grand Canyon National Park (16.68×) over the country average.

04

Where do Death Valley National Park fans live in United States?

Death Valley National Park fans in United States are most concentrated in California (reach ~200K), Nevada (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Death Valley National Park fans also like?

Beyond Death Valley National Park itself, the audience over-indexes on Sequoia National Park (29.53×), Grand Canyon National Park (16.68×), Yosemite National Park (9.04×), and Zion National Park (13.74×) compared to the United States average.

Appendix

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See Death Valley National Park audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Valley National Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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