A data profile of the people who buy, follow and care about Deep diving in United States — modelled from more than twelve digital signal sources. Deep diving has an estimated audience of 756,613 people in United States.
The average Deep diving fan in United States is 40.9 years old, balanced, and lives primarily in Washington.
The audience is concentrated in Washington, New York, California.
Top brand affinities include Drone racing, T-Mobile, Air France, with strongest over-indexing on Drone racing (65× the country average).
Demographically, the Deep diving audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Deep diving fan in United States is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Drone racing.
The key figures that characterise the Deep diving profile in United States.
50.5% are female, 49.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 40.9 |
| Estimated audience size | 756,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
Where the Deep diving audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~300K | 17.74× | |
| 02 | New York | ~70K | 1.73× | |
| 03 | Washington, District of Columbia | ~3K | 1.25× | |
| 04 | Virginia | ~20K | 1.01× | |
| 05 | Oregon | ~8K | 0.98× | |
| 06 | Alaska | ~1K | 0.92× | |
| 07 | Massachusetts | ~10K | 0.89× | |
| 08 | Vermont | ~1K | 0.89× | |
| 09 | California | ~70K | 0.88× | |
| 10 | Hawaii | ~3K | 0.88× | |
| 11 | North Dakota | ~1K | 0.87× | |
| 12 | South Dakota | ~1K | 0.86× | |
| 13 | Montana | ~2K | 0.85× | |
| 14 | Delaware | ~2K | 0.85× | |
| 15 | Idaho | ~3K | 0.84× | |
| 16 | Rhode Island | ~2K | 0.83× | |
| 17 | Maryland | ~10K | 0.82× | |
| 18 | New Hampshire | ~2K | 0.82× | |
| 19 | New Mexico | ~3K | 0.81× | |
| 20 | Maine | ~2K | 0.81× | |
| 21 | West Virginia | ~3K | 0.80× | |
| 22 | Georgia | ~20K | 0.78× | |
| 23 | Florida | ~40K | 0.77× | |
| 24 | Arkansas | ~5K | 0.76× | |
| 25 | Iowa | ~5K | 0.76× | |
| 26 | New Jersey | ~10K | 0.75× | |
| 27 | Oklahoma | ~6K | 0.75× | |
| 28 | Mississippi | ~5K | 0.75× | |
| 29 | Nebraska | ~3K | 0.75× | |
| 30 | Minnesota | ~8K | 0.74× | |
| 31 | Connecticut | ~6K | 0.74× | |
| 32 | Texas | ~50K | 0.73× | |
| 33 | Pennsylvania | ~20K | 0.73× | |
| 34 | North Carolina | ~20K | 0.72× | |
| 35 | Louisiana | ~7K | 0.72× | |
| 36 | Kansas | ~4K | 0.72× | |
| 37 | Tennessee | ~10K | 0.71× | |
| 38 | Alabama | ~8K | 0.71× | |
| 39 | Utah | ~5K | 0.71× | |
| 40 | Arizona | ~10K | 0.70× | |
| 41 | Nevada | ~5K | 0.70× | |
| 42 | Illinois | ~20K | 0.69× | |
| 43 | Colorado | ~8K | 0.69× | |
| 44 | Missouri | ~8K | 0.68× | |
| 45 | South Carolina | ~8K | 0.68× | |
| 46 | Kentucky | ~6K | 0.68× | |
| 47 | Indiana | ~9K | 0.67× | |
| 48 | Wisconsin | ~7K | 0.66× | |
| 49 | Michigan | ~10K | 0.65× | |
| 50 | Ohio | ~10K | 0.64× |
The strongest cross-interests of the Deep diving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drone racing | Sports | 65.00× | ||
| 02 | Swiss Made | Business & Career | 35.19× | ||
| 03 | Beach tennis | Sports | 29.52× | ||
| 04 | Air France | Travel & Leisure | 20.00× | ||
| 05 | International education | Business & Career | 19.42× | ||
| 06 | Seychelles | Travel & Leisure | 17.69× | ||
| 07 | Bodrum | Travel & Leisure | 15.98× | ||
| 08 | Boat show | Travel & Leisure | 15.25× | ||
| 09 | Singapore Airlines | Travel & Leisure | 14.67× | ||
| 10 | Emirates | Travel & Leisure | 9.91× | ||
| 11 | Stephen Hawking | Business & Career | 7.32× | ||
| 12 | Extreme sport | Sports | 6.83× | ||
| 13 | Antique car | Cars & Mobility | 5.88× | ||
| 14 | Scuba diving | Travel & Leisure | 5.20× | ||
| 15 | T-Mobile | Technology & Electronics | 5.16× | ||
| 16 | FedEx | Business & Career | 4.08× | ||
| 17 | Mortgage loans | Business & Career | 3.10× | ||
| 18 | Planet Fitness | Sports | 2.55× | ||
| 19 | McDonald's | Food & Beverages | 2.37× | ||
| 20 | Internet & Social Media | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 5.97× | |
| Pet Ownership | JOY | 3.98× | |
| Risk Appetite | THRILL | 3.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Creativity | OPEN | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Deep diving has an estimated audience of 756,613 people in United States, concentrated in Washington and New York.
50.5% of Deep diving fans are female, 49.5% are male, with an average age of 40.9 years.
Deep diving fans show strongest brand affinity for Drone racing (65×), T-Mobile (5.16×), and Air France (20×) over the country average.
Deep diving fans in United States are most concentrated in Washington (reach ~300K), New York (reach ~70K), and California (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Deep diving itself, the audience over-indexes on T-Mobile (5.16×), Air France (20×), International education (19.42×), and Extreme sport (6.83×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Deep diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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