Deep diving Audience in United States

Deep diving has an estimated audience of 756,613 people in United States. 50.5% are female, 49.5% are male, average age 40.9. Top regions: Washington, New York, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, T-Mobile.

The average Deep diving fan in United States is 40.9 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, New York, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Deep diving audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Deep diving fans

Demographic split for Deep diving audience in United States
MetricValue
Female50.5%
Male49.5%
Average age40.9
Estimated audience size756,613

Audience persona

The typical Deep diving fan in United States is balanced, around 40.9 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Deep diving in United States
RegionReachAffinity
Washington223,51414.73×
New York94,3842.23×
California87,1841.05×
Texas51,1160.79×
Florida47,6530.93×
Virginia21,6391.17×
Illinois19,4990.77×
Pennsylvania17,8420.7×
Georgia17,4580.75×
Massachusetts16,1541.08×
New Jersey15,9660.83×
North Carolina15,0610.66×
Ohio14,4250.62×
Michigan13,1020.66×
Oregon10,3451.19×
Arizona9,9200.64×
Maryland9,9050.76×
Tennessee8,9820.59×
Colorado8,9650.75×
Minnesota8,2880.76×
Indiana7,5710.55×
Missouri7,2720.6×
Wisconsin6,8860.6×
South Carolina6,3690.56×
Alabama5,7910.55×
Connecticut5,5740.73×
Louisiana5,2090.53×
Oklahoma5,0190.6×
Kentucky4,7310.5×
Utah4,5350.67×
Nevada4,5140.62×
Washington, District of Columbia3,7321.64×
Iowa3,4160.55×
Arkansas3,3250.53×
Kansas3,2880.55×
Mississippi2,8480.46×
Hawaii2,6660.82×
Idaho2,4190.64×
New Mexico2,2640.6×
New Hampshire2,1580.72×
Nebraska1,8970.5×
Maine1,7090.63×
Rhode Island1,4430.6×
West Virginia1,3430.38×
Montana1,2270.58×
Delaware9570.46×
Vermont8940.67×
South Dakota8070.46×
North Dakota6740.43×
Wyoming6520.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deep diving audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
T-Mobile5.24×Technology & Electronics
Income tax13.19×Business & Career
Planet Fitness4.34×Sports
Disneyland Paris11.35×Travel & Leisure
Beach tennis38.85×Sports
Drone racing34.06×Sports
Bachelor of Business Administration32.09×Business & Career
Boat show13.04×Travel & Leisure
Swiss Made33.2×Business & Career
Singapore Airlines17.29×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Extreme sport4.75×Sports
Air France11.75×Travel & Leisure
International education11.77×Business & Career
Emirates10.71×Travel & Leisure
Seychelles19.18×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deep diving audience
TraitClusterScore
Community OrientationOPEN4.91
Pet OwnershipJOY3.56
LGBTQ+ IdentityOPEN2.67
Risk AppetiteTHRILL2.27
TravellingTHRILL1.88
Design AffinityPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Deep diving
CountryShare
United States24.2%
Japan13.6%
Italy6.1%

See Deep diving audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Deep diving have in United States?

Deep diving has an estimated audience of 756,613 people in United States, concentrated in Washington and New York.

What is the gender split and age of Deep diving fans?

50.5% of Deep diving fans are female, 49.5% are male, with an average age of 40.9 years.

Which brands do Deep diving fans like most?

Deep diving fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Deep diving fans live in United States?

Deep diving fans in United States are most concentrated in Washington (reach 223,514), New York (reach 94,384), and California (reach 87,184). These three regions account for the largest share of the active audience.

What other brands do Deep diving fans also like?

Beyond Deep diving itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and T-Mobile (5.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deep diving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.