Rascasse Audience Intelligence

Deep frying Audience in United States

A data profile of the people who buy, follow and care about Deep frying in United States — modelled from more than twelve digital signal sources. Deep frying has an estimated audience of 3,249,783 people in United States.

#4873among Topic in United States#618in Food & Beverages

The average Deep frying fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Pizza Hut, McDonald's, Subway, with strongest over-indexing on Pizza Hut (2.55× the country average).

Demographically, the Deep frying audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deep frying fan in United States is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deep frying profile in United States.

Audience size
3.2M
in United States
Gender
58.3%♀
41.7% male
Age
39.2
average years
Country rank
#9598
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deep frying fans

58.3% are female, 41.7% are male, average age 39.2.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Deep frying audience in United States
MetricValue
Female58.3%
Male41.7%
Average age39.2
Estimated audience size3,249,783
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Deep frying audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Deep frying audience comes from United States.

Worldwide audience distribution share by country for Deep frying
CountryShare
United States29.8%
Germany5.0%
Japan4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deep frying audience in United States is strongest.

Fig. 05

Top regions by affinity

Deep frying fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K2.26×
02Louisiana~70K1.78×
03Alabama~80K1.77×
04Georgia~200K1.56×
05South Carolina~70K1.53×
06Arkansas~40K1.38×
07Tennessee~90K1.37×
08North Carolina~100K1.29×
09Michigan~100K1.28×
10West Virginia~20K1.22×
11Ohio~100K1.20×
12Kentucky~50K1.19×
13Indiana~70K1.16×
14Delaware~10K1.15×
15Pennsylvania~100K1.11×
16Missouri~60K1.10×
17Wisconsin~50K1.10×
18Virginia~90K1.09×
19Maryland~60K1.08×
20Texas~300K1.06×
21North Dakota~7K1.04×
22Florida~200K1.03×
23Illinois~100K1.02×
24Minnesota~50K0.99×
25Oklahoma~40K0.99×
26Connecticut~30K0.92×
27Kansas~20K0.91×
28Alaska~6K0.89×
29New York~200K0.87×
30Nevada~30K0.87×
31Maine~10K0.84×
32Nebraska~10K0.83×
33New Jersey~70K0.82×
34South Dakota~6K0.82×
35Vermont~5K0.82×
36Hawaii~10K0.80×
37Washington, District of Columbia~8K0.80×
38Iowa~20K0.79×
39New Mexico~10K0.79×
40Montana~7K0.78×
41Washington~50K0.77×
42Arizona~50K0.75×
43Idaho~10K0.75×
44Rhode Island~8K0.75×
45California~300K0.74×
46Oregon~30K0.74×
47New Hampshire~9K0.71×
48Utah~20K0.67×
49Massachusetts~40K0.65×
50Colorado~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Deep frying, United States
0.64×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deep frying audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deep frying audience
#·InterestCategoryAffinity×
01Bob RossMovies & TV7.01×
02Fried chickenFood & Beverages4.81×
03ShellfishFood & Beverages4.30×
04Mineral waterFood & Beverages3.10×
05Chuck NorrisMovies & TV2.99×
06WingstopFood & Beverages2.56×
07Pizza HutFood & Beverages2.55×
08Microwave ovenHome & Garden2.46×
09SubwayFood & Beverages2.36×
10Raising Cane's Chicken FingersFood & Beverages2.23×
11McDonald'sFood & Beverages2.13×
12Italian cuisineFood & Beverages2.10×
13KFCFood & Beverages2.07×
14Take-outFood & Beverages2.01×
15Domino's PizzaFood & Beverages1.80×
16TMZInternet & Social Media1.68×
17StarbucksFood & Beverages1.62×
18RedditInternet & Social Media1.58×
19VegetableFood & Beverages1.55×
20Texas RoadhouseFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deep frying audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deep frying audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.63×
IndulgenceJOY1.61×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deep frying audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Design AffinityPREMIUM0.82×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deep frying have in United States?

Deep frying has an estimated audience of 3,249,783 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Deep frying fans?

58.3% of Deep frying fans are female, 41.7% are male, with an average age of 39.2 years.

03

Which brands do Deep frying fans like most?

Deep frying fans show strongest brand affinity for Pizza Hut (2.55×), McDonald's (2.13×), and Subway (2.36×) over the country average.

04

Where do Deep frying fans live in United States?

Deep frying fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Deep frying fans also like?

Beyond Deep frying itself, the audience over-indexes on McDonald's (2.13×), Subway (2.36×), Wingstop (2.56×), and Fried chicken (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Deep frying audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deep frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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