Deep frying Audience in United States
Deep frying has an estimated audience of 3,249,783 people in United States. 58.3% are female, 41.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, CarGurus.
The average Deep frying fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (5.72× the country average). Demographically, the Deep frying audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Deep frying fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 39.2 |
| Estimated audience size | 3,249,783 |
Audience persona
The typical Deep frying fan in United States is more female, around 39.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 412,453 | 1.15× |
| Texas | 275,197 | 0.99× |
| Florida | 235,844 | 1.07× |
| New York | 209,837 | 1.16× |
| Georgia | 110,127 | 1.1× |
| Pennsylvania | 104,454 | 0.95× |
| Illinois | 102,425 | 0.95× |
| North Carolina | 98,195 | 1× |
| Ohio | 93,907 | 0.94× |
| Virginia | 93,210 | 1.18× |
| Louisiana | 89,530 | 2.14× |
| Michigan | 89,058 | 1.05× |
| Washington | 75,993 | 1.17× |
| Tennessee | 70,090 | 1.08× |
| New Jersey | 69,891 | 0.85× |
| Arizona | 67,823 | 1.02× |
| Missouri | 56,948 | 1.09× |
| Indiana | 56,402 | 0.95× |
| Massachusetts | 52,547 | 0.82× |
| Maryland | 52,419 | 0.94× |
| Minnesota | 51,617 | 1.11× |
| Wisconsin | 47,318 | 0.97× |
| Alabama | 46,878 | 1.03× |
| South Carolina | 46,803 | 0.96× |
| Kentucky | 46,412 | 1.14× |
| Colorado | 39,785 | 0.78× |
| Oregon | 39,496 | 1.06× |
| Mississippi | 35,400 | 1.32× |
| Nevada | 32,213 | 1.02× |
| Oklahoma | 32,123 | 0.89× |
| Connecticut | 30,345 | 0.93× |
| Arkansas | 25,159 | 0.94× |
| Utah | 23,454 | 0.81× |
| Kansas | 22,195 | 0.87× |
| Iowa | 19,932 | 0.74× |
| Nebraska | 17,816 | 1.09× |
| Hawaii | 14,322 | 1.03× |
| West Virginia | 12,989 | 0.86× |
| New Mexico | 12,510 | 0.77× |
| Maine | 11,361 | 0.98× |
| Idaho | 10,195 | 0.63× |
| New Hampshire | 9,097 | 0.71× |
| Washington, District of Columbia | 9,021 | 0.92× |
| North Dakota | 8,144 | 1.22× |
| Montana | 7,909 | 0.88× |
| Alaska | 7,777 | 1.12× |
| South Dakota | 7,249 | 0.97× |
| Rhode Island | 7,234 | 0.7× |
| Wyoming | 6,304 | 1.31× |
| Vermont | 6,099 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 5.72× | Internet & Social Media |
| Capital One | 5.28× | Business & Career |
| Indeed.com | 4.64× | Business & Career |
| Circle K | 6.29× | Shopping |
| CarGurus | 5.05× | Cars & Mobility |
| Wingstop | 3.89× | Food & Beverages |
| Enterprise Rent-A-Car | 5.01× | Cars & Mobility |
| Chuck Norris | 4.93× | Movies & TV |
| Beetlejuice | 3.65× | Movies & TV |
| Autism Awareness | 6.86× | Health |
| Diabetes mellitus awareness | 4.68× | Health |
| AccuWeather | 4.42× | Home & Garden |
| Google News | 3.91× | News |
| Livemusic | 3.47× | Music & Radio |
| DeviantArt | 4.42× | Internet & Social Media |
| Khan Academy | 5.12× | Business & Career |
| Aaron Rodgers | 3.89× | Sports |
| Apple Store | 4.76× | Shopping |
| Kendra Scott | 6.3× | Fashion & Accessoires |
| DuckDuckGo | 5.4× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.68 |
| Indulgence | JOY | 1.62 |
| Convenience Orientation | PREMIUM | 1.53 |
| Price Sensitivity | PREMIUM | 1.25 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Germany | 5.0% |
| Japan | 4.5% |
See Deep frying audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Deep frying have in United States?
Deep frying has an estimated audience of 3,249,783 people in United States, concentrated in California and Texas.
What is the gender split and age of Deep frying fans?
58.3% of Deep frying fans are female, 41.7% are male, with an average age of 39.2 years.
Which brands do Deep frying fans like most?
Deep frying fans show strongest brand affinity for Google Maps (5.72×), Capital One (5.28×), and Indeed.com (4.64×) over the country average.
Where do Deep frying fans live in United States?
Deep frying fans in United States are most concentrated in California (reach 412,453), Texas (reach 275,197), and Florida (reach 235,844). These three regions account for the largest share of the active audience.
What other brands do Deep frying fans also like?
Beyond Deep frying itself, the audience over-indexes on Capital One (5.28×), Indeed.com (4.64×), Circle K (6.29×), and CarGurus (5.05×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Deep frying. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.