Rascasse Audience Intelligence

Delray Beach, Florida Audience in United States

A data profile of the people who buy, follow and care about Delray Beach, Florida in United States — modelled from more than twelve digital signal sources. Delray Beach, Florida has an estimated audience of 1,195,670 people in United States.

#65among Department store in United States#1816among POI in United States#1576in Travel & Leisure

The average Delray Beach, Florida fan in United States is 44.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, New Jersey.

Top brand affinities include Florida Panthers, Mortgage loans, Bob Ross, with strongest over-indexing on Florida Panthers (15.85× the country average).

Demographically, the Delray Beach, Florida audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delray Beach, Florida fan in United States is balanced, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Florida Panthers.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delray Beach, Florida profile in United States.

Audience size
1.2M
in United States
Gender
52.3%♀
47.7% male
Age
44.6
average years
Country rank
#20937
POI in United States
Fig. 01

Search interest · 12-month trend

+76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delray Beach, Florida fans

52.3% are female, 47.7% are male, average age 44.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Delray Beach, Florida audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.6
Estimated audience size1,195,670
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Delray Beach, Florida audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+33%
Fig. 04

Worldwide distribution

84.8%

of the worldwide Delray Beach, Florida audience comes from United States.

Worldwide audience distribution share by country for Delray Beach, Florida
CountryShare
United States84.8%
Canada2.2%
United Kingdom1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delray Beach, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Delray Beach, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~900K11.08×
02Connecticut~20K2.05×
03Massachusetts~50K1.96×
04New Jersey~60K1.91×
05Rhode Island~7K1.83×
06New York~100K1.76×
07New Hampshire~7K1.45×
08Maine~5K1.26×
09Pennsylvania~50K1.23×
10Delaware~4K1.22×
11Washington, District of Columbia~4K1.17×
12Vermont~2K1.16×
13Georgia~40K1.13×
14South Carolina~20K1.06×
15Maryland~20K0.97×
16Ohio~30K0.93×
17Virginia~30K0.91×
18North Carolina~30K0.88×
19Tennessee~20K0.88×
20Kentucky~10K0.87×
21Illinois~30K0.84×
22Michigan~30K0.82×
23West Virginia~4K0.78×
24Alaska~2K0.77×
25Indiana~20K0.75×
26Colorado~10K0.74×
27South Dakota~2K0.74×
28North Dakota~2K0.74×
29Alabama~10K0.72×
30Montana~2K0.71×
31Missouri~10K0.69×
32Minnesota~10K0.67×
33Wisconsin~10K0.66×
34Mississippi~6K0.65×
35Louisiana~10K0.64×
36Iowa~6K0.64×
37Kansas~6K0.64×
38Nebraska~4K0.63×
39Hawaii~3K0.62×
40Arkansas~6K0.61×
41Idaho~4K0.61×
42New Mexico~3K0.58×
43Nevada~6K0.55×
44Utah~6K0.55×
45Oregon~7K0.54×
46Oklahoma~7K0.53×
47Arizona~10K0.48×
48Texas~50K0.45×
49Washington~10K0.43×
50California~50K0.42×
Fig. 06

Affinity by region

Affinity by region — Delray Beach, Florida, United States
0.42×1.00×11.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delray Beach, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delray Beach, Florida audience
#·InterestCategoryAffinity×
01Florida PanthersSports15.85×
02Steffi GrafSports15.85×
03Bob RossMovies & TV10.81×
04Pollo TropicalFood & Beverages9.09×
05San Jose SharksSports8.37×
06Florida LotteryGames4.31×
07QVCMovies & TV3.51×
08First class travelTravel & Leisure3.47×
09Weather forecastingHome & Garden3.47×
10FedExBusiness & Career3.35×
11Sustainable energyHome & Garden3.26×
12Renewable energyBusiness & Career2.92×
13Mortgage loansBusiness & Career2.91×
14Discount storesShopping2.52×
15Shopping mallsShopping2.17×
16AirbnbTravel & Leisure2.14×
17Trader Joe'sShopping1.88×
18PinterestInternet & Social Media1.86×
19BarbecueFood & Beverages1.78×
20FurnitureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delray Beach, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delray Beach, Florida audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
PatriotismCONSERVATISM1.84×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delray Beach, Florida audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
CreativityOPEN0.86×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delray Beach, Florida have in United States?

Delray Beach, Florida has an estimated audience of 1,195,670 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Delray Beach, Florida fans?

52.3% of Delray Beach, Florida fans are female, 47.7% are male, with an average age of 44.6 years.

03

Which brands do Delray Beach, Florida fans like most?

Delray Beach, Florida fans show strongest brand affinity for Florida Panthers (15.85×), Mortgage loans (2.91×), and Bob Ross (10.81×) over the country average.

04

Where do Delray Beach, Florida fans live in United States?

Delray Beach, Florida fans in United States are most concentrated in Florida (reach ~900K), New York (reach ~100K), and New Jersey (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Delray Beach, Florida fans also like?

Beyond Delray Beach, Florida itself, the audience over-indexes on Mortgage loans (2.91×), Bob Ross (10.81×), FedEx (3.35×), and Steffi Graf (15.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Delray Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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