Delray Beach, Florida Audience in United States

Delray Beach, Florida logo

Delray Beach, Florida has an estimated audience of 1,195,670 people in United States. 52.3% are female, 47.7% are male, average age 44.6. Top regions: Florida, New York, New Jersey. Top brand affinities: Home construction, Governor of Michigan, Kento Yamazaki, Goop, Fairy godmother.

The average Delray Beach, Florida fan in United States is 44.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, New Jersey. Top brand affinities include Home construction, Governor of Michigan, Kento Yamazaki, with strongest over-indexing on Home construction (2.04× the country average). Demographically, the Delray Beach, Florida audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Delray Beach, Florida fans

Demographic split for Delray Beach, Florida audience in United States
MetricValue
Female52.3%
Male47.7%
Average age44.6
Estimated audience size1,195,670

Audience persona

The typical Delray Beach, Florida fan in United States is balanced, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Delray Beach, Florida in United States
RegionReachAffinity
Florida896,75311.74×
New York124,9681.87×
New Jersey59,2471.95×
California54,4160.41×
Massachusetts47,1392×
Pennsylvania46,8281.16×
Texas45,9380.45×
Georgia42,6031.16×
Ohio33,9010.92×
Illinois33,6860.85×
North Carolina32,5780.91×
Virginia26,9270.92×
Michigan25,4340.81×
Connecticut22,1111.84×
Tennessee20,3670.85×
Maryland19,7180.96×
South Carolina17,9961×
Indiana15,6330.72×
Colorado13,8030.73×
Missouri12,6290.66×
Kentucky12,2580.82×
Alabama10,9280.65×
Wisconsin10,7910.6×
Minnesota10,7350.63×
Arizona10,3500.42×
Washington8,9420.37×
Louisiana8,2600.54×
Rhode Island7,1031.87×
New Hampshire6,6421.41×
Oregon6,3260.46×
Oklahoma5,2790.4×
Nevada5,1970.45×
Iowa5,0850.52×
Kansas4,8850.52×
Maine4,7871.12×
Utah4,6990.44×
Mississippi4,4700.45×
Arkansas4,4650.45×
Washington, District of Columbia4,2431.18×
West Virginia3,5370.64×
Delaware3,4051.03×
Nebraska2,5110.42×
Vermont2,1291.01×
Idaho1,9790.33×
New Mexico1,7740.3×
Hawaii1,5900.31×
Montana1,3910.42×
South Dakota1,0810.39×
North Dakota8390.34×
Alaska7130.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delray Beach, Florida audience
BrandAffinityCategory
Home construction2.04×Home & Garden
Governor of Michigan9.28×Politics & Society
Kento Yamazaki12.23×Movies & TV
Goop5.27×Internet & Social Media
Fairy godmother7.02×Literature
Wok6×Food & Beverages
headspace8.2×Health
Nationality1.86×Politics & Society
Historic site3.69×Arts & Culture
Hipster7.86×Politics & Society
Israel1.71×Travel & Leisure
Cherish (group)8.65×Music & Radio
Google Home4.79×Technology & Electronics
Nebraska Cornhuskers football2.56×Sports
Kikar HaShabbat11.61×News
Keene, New Hampshire13.78×Travel & Leisure
Girolando cattle18.3×Pets & Animals
TV Fanatic7.03×Movies & TV
Jesse Plemons2.19×Movies & TV
Home staging3.27×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delray Beach, Florida audience
TraitClusterScore
Luxury OrientationPREMIUM3.01
Risk AppetiteTHRILL2.72
Quality AwarenessPREMIUM1.46
IndulgenceJOY1.42
Career OrientationPOWER1.4
TravellingTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Delray Beach, Florida
CountryShare
United States84.8%
Canada2.2%
United Kingdom1.9%

See Delray Beach, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Delray Beach, Florida have in United States?

Delray Beach, Florida has an estimated audience of 1,195,670 people in United States, concentrated in Florida and New York.

What is the gender split and age of Delray Beach, Florida fans?

52.3% of Delray Beach, Florida fans are female, 47.7% are male, with an average age of 44.6 years.

Which brands do Delray Beach, Florida fans like most?

Delray Beach, Florida fans show strongest brand affinity for Home construction (2.04×), Governor of Michigan (9.28×), and Kento Yamazaki (12.23×) over the country average.

Where do Delray Beach, Florida fans live in United States?

Delray Beach, Florida fans in United States are most concentrated in Florida (reach 896,753), New York (reach 124,968), and New Jersey (reach 59,247). These three regions account for the largest share of the active audience.

What other brands do Delray Beach, Florida fans also like?

Beyond Delray Beach, Florida itself, the audience over-indexes on Governor of Michigan (9.28×), Kento Yamazaki (12.23×), Goop (5.27×), and Fairy godmother (7.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delray Beach, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.