A data profile of the people who buy, follow and care about Democratic Republic of the Congo in United States — modelled from more than twelve digital signal sources. Democratic Republic of the Congo has an estimated audience of 1,437,112 people in United States.
Democratic Republic of the Congo has an estimated audience of 1,437,112 people in United States. 54.3% are female, 45.7% are male, average age 39.5. Top brand affinities: Mozambique, Google Drive, RMC Sport, Axe (brand), Super Size Me.
Top brand affinities include Mozambique, Google Drive, RMC Sport, with strongest over-indexing on Mozambique (13.91× the country average).
Demographically, the Democratic Republic of the Congo audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
The typical Democratic Republic of the Congo fan in United States is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Mozambique.
The key figures that characterise the Democratic Republic of the Congo profile in United States.
54.3% are female, 45.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 39.5 |
| Estimated audience size | 1,437,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Democratic Republic of the Congo audience comes from United States.
| Country | Share |
|---|---|
| Democratic Republic of the Congo | 17.9% |
| United States | 9.7% |
| France | 7.9% |
The strongest cross-interests of the Democratic Republic of the Congo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Les Échos | News | 67.19× | ||
| 02 | RMC Sport | Sports | 33.73× | ||
| 03 | RC Strasbourg Alsace | Sports | 26.56× | ||
| 04 | Zanzibar | Travel & Leisure | 16.80× | ||
| 05 | Mozambique | Travel & Leisure | 13.91× | ||
| 06 | Super Size Me | Movies & TV | 13.46× | ||
| 07 | Axe (brand) | Beauty & Wellness | 11.56× | ||
| 08 | Wizkid (musician) | Music & Radio | 9.64× | ||
| 09 | Laura Mercier | Beauty & Wellness | 9.20× | ||
| 10 | Shellac | Beauty & Wellness | 5.17× | ||
| 11 | North Korea | Travel & Leisure | 4.89× | ||
| 12 | Web server | Technology & Electronics | 3.17× | ||
| 13 | Robert Redford | Movies & TV | 2.77× | ||
| 14 | Nail art | Beauty & Wellness | 2.71× | ||
| 15 | Google Drive | Technology & Electronics | 2.52× | ||
| 16 | Bruce Willis | Movies & TV | 2.49× | ||
| 17 | Philanthropy | Arts & Culture | 2.00× | ||
| 18 | Instant messaging | Internet & Social Media | 1.81× | ||
| 19 | Texas Roadhouse | Food & Beverages | 1.54× | ||
| 20 | Radio | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.18× | |
| Early Adopter Mentality | POWER | 1.64× | |
| Extroversion | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.78× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Democratic Republic of the Congo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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