Derrick Henry Audience in United States

Derrick Henry has an estimated audience of 5,421,193 people in United States. 43.9% are female, 56.1% are male, average age 36.4. Top regions: Texas, California, Florida. Top brand affinities: Finnair, Aaron Rodgers, Google Maps, Capital One, Indeed.com.

The average Derrick Henry fan in United States is 36.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, Aaron Rodgers, Google Maps, with strongest over-indexing on Finnair (225.43× the country average). Demographically, the Derrick Henry audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Derrick Henry fans

Demographic split for Derrick Henry audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.4
Estimated audience size5,421,193

Audience persona

The typical Derrick Henry fan in United States is more male, around 36.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Derrick Henry in United States
RegionReachAffinity
Texas457,3580.98×
California390,6690.66×
Florida384,3591.05×
New York273,2110.9×
Maryland258,4912.77×
Pennsylvania229,9771.26×
Tennessee219,9122.02×
Georgia189,1441.13×
Ohio187,9361.13×
Illinois179,3550.99×
North Carolina171,7051.05×
Alabama166,8402.2×
Virginia158,9291.2×
Michigan143,1461.01×
New Jersey135,7830.98×
Arizona99,7790.9×
Missouri96,1991.1×
Massachusetts95,4250.89×
Indiana94,9850.96×
Louisiana89,4971.28×
South Carolina87,9301.08×
Kentucky83,0501.22×
Colorado82,6000.97×
Washington75,6240.7×
Wisconsin69,3890.85×
Minnesota68,1000.88×
Mississippi55,9811.25×
Connecticut49,8620.92×
Kansas49,5831.16×
Oklahoma47,6940.79×
Arkansas44,5751×
Iowa43,6670.98×
Oregon40,2750.65×
Nevada38,6460.74×
Utah28,0300.58×
West Virginia26,5641.05×
Nebraska22,6560.83×
Washington, District of Columbia20,0041.23×
Delaware18,5821.24×
New Mexico18,4810.68×
Idaho17,8640.66×
New Hampshire16,1300.76×
Hawaii16,1030.69×
Maine14,1830.73×
Rhode Island13,5850.79×
Montana10,8270.72×
South Dakota9,8850.79×
North Dakota8,7700.79×
Alaska6,1840.53×
Vermont5,8190.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derrick Henry audience
BrandAffinityCategory
Finnair225.43×Travel & Leisure
Aaron Rodgers25.81×Sports
Google Maps10.03×Internet & Social Media
Capital One9.18×Business & Career
Indeed.com8.66×Business & Career
Google News11.46×News
CarGurus9.98×Cars & Mobility
AccuWeather10.91×Home & Garden
Enterprise Rent-A-Car9.31×Cars & Mobility
Circle K9.69×Shopping
StubHub11.53×Travel & Leisure
Bruce Willis8.54×Movies & TV
Beetlejuice5.73×Movies & TV
Rob Gronkowski23.64×Sports
ICloud9.76×Technology & Electronics
DeviantArt7.32×Internet & Social Media
Clint Eastwood8.9×Movies & TV
Khan Academy8.11×Business & Career
Diane Keaton5.99×Movies & TV
DocuSign10.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derrick Henry audience
TraitClusterScore
Early Adopter MentalityPOWER1.12
ExtroversionTHRILL1.09
PatriotismCONSERVATISM1.08
Social Media UsageJOY1.07
LGBTQ+ IdentityOPEN1.06
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Derrick Henry
CountryShare
United States87.5%
Canada3.8%
Mexico1.4%

See Derrick Henry audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Derrick Henry have in United States?

Derrick Henry has an estimated audience of 5,421,193 people in United States, concentrated in Texas and California.

What is the gender split and age of Derrick Henry fans?

43.9% of Derrick Henry fans are female, 56.1% are male, with an average age of 36.4 years.

Which brands do Derrick Henry fans like most?

Derrick Henry fans show strongest brand affinity for Finnair (225.43×), Aaron Rodgers (25.81×), and Google Maps (10.03×) over the country average.

Where do Derrick Henry fans live in United States?

Derrick Henry fans in United States are most concentrated in Texas (reach 457,358), California (reach 390,669), and Florida (reach 384,359). These three regions account for the largest share of the active audience.

What other brands do Derrick Henry fans also like?

Beyond Derrick Henry itself, the audience over-indexes on Aaron Rodgers (25.81×), Google Maps (10.03×), Capital One (9.18×), and Indeed.com (8.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derrick Henry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.