Disney Dream Audience in United States

Disney Dream has an estimated audience of 258,288 people in United States. 74.6% are female, 25.4% are male, average age 42.3. Top regions: Florida, California, Texas. Top brand affinities: Disneyland Paris, Mickey Mouse Clubhouse, Zootopia, Disney Store, Anna Faris.

The average Disney Dream fan in United States is 42.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Disneyland Paris, Mickey Mouse Clubhouse, Zootopia, with strongest over-indexing on Disneyland Paris (17.68× the country average). Demographically, the Disney Dream audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

Demographics of Disney Dream fans

Demographic split for Disney Dream audience in United States
MetricValue
Female74.6%
Male25.4%
Average age42.3
Estimated audience size258,288

Audience persona

The typical Disney Dream fan in United States is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Disneyland Paris.

Top regions in United States

Top regions ranked by reach for Disney Dream in United States
RegionReachAffinity
Florida56,0053.2×
California18,0910.64×
Texas16,9560.76×
New York13,7920.96×
North Carolina10,8991.4×
Georgia10,4711.32×
Ohio10,1741.28×
Pennsylvania9,9591.15×
Illinois8,9511.04×
Virginia8,5991.37×
New Jersey7,7321.18×
Tennessee7,1501.38×
Michigan6,7401×
Massachusetts5,6511.11×
Maryland5,6341.27×
Indiana5,6181.19×
South Carolina5,5371.42×
Missouri4,4491.07×
Kentucky4,3551.34×
Alabama4,0451.12×
Wisconsin4,0201.03×
Minnesota3,5490.96×
Colorado3,4090.84×
Utah3,3681.46×
Louisiana3,2900.99×
Washington3,1480.61×
Connecticut3,1471.21×
Arizona3,0950.59×
Oklahoma2,3920.83×
Iowa1,9180.9×
Mississippi1,8930.89×
Kansas1,8370.9×
Nevada1,7500.7×
Arkansas1,7120.8×
Oregon1,3580.46×
New Hampshire1,2521.23×
West Virginia1,2501.04×
Nebraska1,1120.86×
Rhode Island9491.15×
Idaho9050.7×
Maine7790.84×
Delaware7591.07×
Hawaii6640.6×
New Mexico6610.51×
Washington, District of Columbia6070.78×
Alaska5671.03×
North Dakota3920.74×
South Dakota3540.59×
Montana2840.4×
Vermont2670.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Dream audience
BrandAffinityCategory
Disneyland Paris17.68×Travel & Leisure
Mickey Mouse Clubhouse16.27×Movies & TV
Zootopia10.78×Movies & TV
Disney Store8.66×Shopping
Anna Faris11.26×Movies & TV
Minnie Mouse11.61×Movies & TV
Magic Kingdom8.01×Games
Disney Vacation Club11.49×Travel & Leisure
Alison Brie7.29×Movies & TV
Walt Disney World2.51×Travel & Leisure
Cruises2.73×Travel & Leisure
Scooby-Doo2.98×Movies & TV
Kia Sportage11.26×Cars & Mobility
Rick Owens9.09×Fashion & Accessoires
John C. Reilly11.26×Movies & TV
Longchamp9.02×Fashion & Accessoires
Michael Rooker11.26×Movies & TV
Aaron Paul9.04×Movies & TV
Target Corporation1.62×Shopping
El Corte Inglés11.26×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Dream audience
TraitClusterScore
TravellingTHRILL1.6
IndulgenceJOY1.55
Family OrientationCONSERVATISM1.54
Price SensitivityPREMIUM1.41
Pet OwnershipJOY1.31
LGBTQ+ IdentityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Disney Dream
CountryShare
United States66.0%
Germany6.5%
United Kingdom6.4%

See Disney Dream audiences in other countries

More Cruises audiences in United States

Frequently asked questions

How many fans does Disney Dream have in United States?

Disney Dream has an estimated audience of 258,288 people in United States, concentrated in Florida and California.

What is the gender split and age of Disney Dream fans?

74.6% of Disney Dream fans are female, 25.4% are male, with an average age of 42.3 years.

Which brands do Disney Dream fans like most?

Disney Dream fans show strongest brand affinity for Disneyland Paris (17.68×), Mickey Mouse Clubhouse (16.27×), and Zootopia (10.78×) over the country average.

Where do Disney Dream fans live in United States?

Disney Dream fans in United States are most concentrated in Florida (reach 56,005), California (reach 18,091), and Texas (reach 16,956). These three regions account for the largest share of the active audience.

What other brands do Disney Dream fans also like?

Beyond Disney Dream itself, the audience over-indexes on Mickey Mouse Clubhouse (16.27×), Zootopia (10.78×), Disney Store (8.66×), and Anna Faris (11.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.