Rascasse Audience Intelligence

Disney Dream Target Market in United States

A data profile of the people who buy, follow and care about Disney Dream in United States — modelled from more than twelve digital signal sources. Disney Dream has an estimated audience of 240,038 people in United States.

#28among Cruises in United States#5603among Brand in United States#4571in Travel & Leisure

The average Disney Dream fan in United States is 42.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Mickey Mouse Clubhouse, Disney Store, Zootopia, with strongest over-indexing on Mickey Mouse Clubhouse (33.76× the country average).

Demographically, the Disney Dream audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Dream fan in United States is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Mickey Mouse Clubhouse.

Category: Travel & Leisure · Type: Brand · Subtype: Cruises

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Dream profile in United States.

Audience size
240K
in United States
Gender
74.6%♀
25.4% male
Age
42.3
average years
Country rank
#53879
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Dream

74.6% are female, 25.4% are male, average age 42.3.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Disney Dream audience in United States
MetricValue
Female74.6%
Male25.4%
Average age42.3
Estimated audience size240,038
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Disney Dream audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3924%
40-4930%
50+20%
Fig. 04

Worldwide distribution

65.2%

of the worldwide Disney Dream audience comes from United States.

Worldwide audience distribution share by country for Disney Dream
CountryShare
United States65.2%
United Kingdom6.9%
Canada6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Dream audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Dream customers by region in United States
#RegionReachAffinity×
01Florida~60K3.39×
02South Carolina~5K1.40×
03Kentucky~5K1.39×
04Tennessee~7K1.34×
05Ohio~10K1.33×
06North Carolina~10K1.33×
07Virginia~8K1.32×
08Georgia~10K1.28×
09Utah~3K1.24×
10Maryland~5K1.22×
11Alabama~4K1.21×
12Connecticut~3K1.19×
13New Hampshire~1K1.16×
14New Jersey~8K1.15×
15Indiana~5K1.15×
16Pennsylvania~10K1.14×
17West Virginia~1K1.12×
18Delaware<1K1.07×
19Massachusetts~5K1.06×
20Rhode Island<1K1.06×
21Louisiana~4K1.05×
22Alaska<1K1.04×
23Missouri~4K1.02×
24Michigan~7K0.99×
25Illinois~8K0.98×
26Wisconsin~4K0.98×
27Mississippi~2K0.96×
28Iowa~2K0.95×
29Washington, District of Columbia<1K0.91×
30Arkansas~2K0.90×
31Maine<1K0.90×
32North Dakota<1K0.90×
33New York~10K0.89×
34Minnesota~3K0.89×
35Nebraska~1K0.89×
36Kansas~2K0.88×
37Vermont<1K0.87×
38South Dakota<1K0.86×
39Oklahoma~2K0.85×
40Colorado~3K0.80×
41Idaho~1K0.80×
42Montana<1K0.80×
43Hawaii<1K0.79×
44Texas~20K0.73×
45Nevada~2K0.73×
46New Mexico<1K0.73×
47Arizona~3K0.64×
48Washington~3K0.62×
49Oregon~2K0.61×
50California~20K0.59×
Fig. 06

Affinity by region

Affinity by region — Disney Dream, United States
0.59×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Dream audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Dream audience
#·InterestCategoryAffinity×
01Mickey Mouse ClubhouseMovies & TV33.76×
02Disney Vacation ClubTravel & Leisure16.93×
03Disney StoreShopping11.26×
04ZootopiaMovies & TV11.26×
05Minnie MouseMovies & TV10.29×
06Karen GillanMovies & TV10.23×
07Disneyland ParisTravel & Leisure9.43×
08Anna FarisMovies & TV7.56×
09QVCMovies & TV4.92×
10Catherine O'HaraMovies & TV3.89×
11Mortgage loansBusiness & Career3.73×
12Discount storesShopping3.55×
13FedExBusiness & Career3.39×
14Shopping mallsShopping3.15×
15Vehicle insuranceCars & Mobility3.08×
16Walt Disney WorldTravel & Leisure2.72×
17PinterestInternet & Social Media2.54×
18McDonald'sFood & Beverages2.34×
19AirbnbTravel & Leisure2.27×
20FurnitureHome & Garden2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Dream audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Dream audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.12×
Convenience OrientationPREMIUM2.03×
Family OrientationCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Dream audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
Healthy LifestyleBALANCE0.84×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Dream's target market in United States?

Disney Dream's target market in United States covers an estimated 240,038 people, concentrated in Florida and California.

02

What is the gender split and age of Disney Dream customers?

74.6% of the Disney Dream audience are female, 25.4% are male, with an average age of 42.3 years.

03

Which brands do Disney Dream fans like most?

Disney Dream fans show strongest brand affinity for Mickey Mouse Clubhouse (33.76×), Disney Store (11.26×), and Zootopia (11.26×) over the country average.

04

Where do Disney Dream fans live in United States?

Disney Dream fans in United States are most concentrated in Florida (reach ~60K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Dream fans also like?

Beyond Disney Dream itself, the audience over-indexes on Disney Store (11.26×), Zootopia (11.26×), Disney Vacation Club (16.93×), and Mortgage loans (3.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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