Disney Junior Audience in United States

Disney Junior logo

Disney Junior has an estimated audience of 1,082,465 people in United States. 71.8% are female, 28.2% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Harry Potter, Parent, Kohl's, Nickelodeon, Childbirth.

The average Disney Junior fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Harry Potter, Parent, Kohl's, with strongest over-indexing on Harry Potter (1.58× the country average). Demographically, the Disney Junior audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Disney Junior fans

Demographic split for Disney Junior audience in United States
MetricValue
Female71.8%
Male28.2%
Average age34.8
Estimated audience size1,082,465

Audience persona

The typical Disney Junior fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Disney Junior in United States
RegionReachAffinity
California109,8150.92×
Texas97,6491.05×
New York92,0151.52×
Florida91,9281.25×
Pennsylvania42,2111.16×
Georgia42,1091.26×
New Jersey36,2701.32×
Illinois32,9010.91×
North Carolina32,8191.01×
Ohio30,3610.91×
Virginia30,0051.14×
Indiana29,0291.47×
Alabama27,7051.83×
Michigan25,0970.89×
South Carolina23,4211.44×
Tennessee23,2091.07×
Massachusetts22,3271.05×
Maryland21,9021.18×
Arizona21,0320.95×
Louisiana19,4521.39×
Missouri18,7421.07×
Kentucky14,9171.1×
Connecticut12,5761.16×
Mississippi11,7631.32×
Washington11,6350.54×
Oklahoma11,3710.95×
West Virginia11,1862.22×
Utah9,9691.03×
Colorado9,7020.57×
Wisconsin9,4150.58×
Minnesota9,1520.59×
Arkansas8,6640.97×
Nevada7,5800.72×
Oregon6,6540.54×
Iowa6,2680.7×
Wyoming6,1293.82×
Washington, District of Columbia4,1641.28×
Rhode Island4,0261.17×
New Hampshire3,3960.8×
Kansas3,1820.37×
Hawaii3,0080.65×
Delaware2,8470.95×
Maine2,5580.66×
Idaho2,4520.45×
New Mexico2,0960.39×
Nebraska1,9350.36×
Alaska1,5700.68×
South Dakota1,3650.55×
North Dakota1,2550.56×
Montana1,0370.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney Junior audience
BrandAffinityCategory
Harry Potter1.58×Movies & TV
Parent1.62×Kids & Family
Kohl's1.65×Shopping
Nickelodeon3.13×Movies & TV
Childbirth2.15×Kids & Family
Costco1.55×Shopping
Dollar Tree1.67×Shopping
Florida1.52×Travel & Leisure
Dollar General1.56×Shopping
Old Navy1.5×Fashion & Accessoires
Marshalls1.66×Fashion & Accessoires
Pregnancy1.89×Kids & Family
Disneyland1.83×Travel & Leisure
Walt Disney World1.64×Travel & Leisure
Nick Jr.4.05×Movies & TV
Theme parks1.62×Travel & Leisure
Five Below1.99×Shopping
Lego2.45×Kids & Family
Toddler1.78×Kids & Family
Cruises1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney Junior audience
TraitClusterScore
Luxury OrientationPREMIUM2.71
Risk AppetiteTHRILL1.69
Family OrientationCONSERVATISM1.46
Price SensitivityPREMIUM1.43
ExtroversionTHRILL1.34
IndulgenceJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Disney Junior
CountryShare
United States58.5%
Brazil8.6%
Mexico5.4%

See Disney Junior audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Disney Junior have in United States?

Disney Junior has an estimated audience of 1,082,465 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney Junior fans?

71.8% of Disney Junior fans are female, 28.2% are male, with an average age of 34.8 years.

Which brands do Disney Junior fans like most?

Disney Junior fans show strongest brand affinity for Harry Potter (1.58×), Parent (1.62×), and Kohl's (1.65×) over the country average.

Where do Disney Junior fans live in United States?

Disney Junior fans in United States are most concentrated in California (reach 109,815), Texas (reach 97,649), and New York (reach 92,015). These three regions account for the largest share of the active audience.

What other brands do Disney Junior fans also like?

Beyond Disney Junior itself, the audience over-indexes on Parent (1.62×), Kohl's (1.65×), Nickelodeon (3.13×), and Childbirth (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Junior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.