Dorado, Puerto Rico Audience in United States

Dorado, Puerto Rico logo

Dorado, Puerto Rico has an estimated audience of 459,285 people in United States. 65.0% are female, 35.0% are male, average age 34.4. Top regions: Texas, California, New York. Top brand affinities: Volaris, Project Runway, Horoscope, Day trading, Aeroméxico.

The average Dorado, Puerto Rico fan in United States is 34.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Volaris, Project Runway, Horoscope, with strongest over-indexing on Volaris (35.94× the country average). Demographically, the Dorado, Puerto Rico audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Dorado, Puerto Rico fans

Demographic split for Dorado, Puerto Rico audience in United States
MetricValue
Female65.0%
Male35.0%
Average age34.4
Estimated audience size459,285

Audience persona

The typical Dorado, Puerto Rico fan in United States is more female, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Volaris.

Top regions in United States

Top regions ranked by reach for Dorado, Puerto Rico in United States
RegionReachAffinity
Texas60,8581.54×
California60,4231.2×
New York59,3682.31×
Florida51,9371.67×
Michigan20,4641.7×
Georgia19,5281.38×
Pennsylvania18,3911.19×
Illinois17,6721.15×
North Carolina17,4651.26×
New Jersey17,3851.49×
Virginia13,6951.22×
Maryland11,1741.41×
Massachusetts10,7581.19×
Ohio10,4370.74×
Arizona9,7711.04×
South Carolina9,2451.34×
Washington8,0150.87×
Tennessee7,6870.83×
Connecticut7,1761.56×
Indiana7,0690.84×
Louisiana6,7781.14×
Colorado6,6040.91×
Alabama5,2810.82×
Wisconsin5,2060.75×
Minnesota4,8890.74×
Nevada4,7761.08×
Missouri4,5810.62×
Oregon4,3280.82×
Oklahoma4,2500.83×
Mississippi4,1081.09×
Kentucky3,8280.66×
Utah3,1700.77×
Arkansas2,9530.78×
Kansas2,7060.75×
Hawaii2,5031.27×
New Mexico2,2100.96×
Iowa2,1800.58×
Rhode Island1,9631.34×
Washington, District of Columbia1,9211.39×
Delaware1,7051.35×
Nebraska1,5880.69×
Idaho1,4080.61×
Montana1,0690.84×
West Virginia9520.45×
Maine8820.54×
New Hampshire8760.48×
Alaska7190.73×
North Dakota5330.56×
South Dakota4920.46×
Vermont4190.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dorado, Puerto Rico audience
BrandAffinityCategory
Volaris35.94×Travel & Leisure
Project Runway53.48×Movies & TV
Horoscope13.08×Health
Day trading10.93×Business & Career
Aeroméxico19.1×Travel & Leisure
Blended whiskey10.28×Food & Beverages
CR Flamengo20×Sports
Married At First Sight21.97×Movies & TV
Roulette10.43×Games
Whole grain10.25×Food & Beverages
Club América7.32×Sports
Pollo Tropical11.85×Food & Beverages
Bachelor of Business Administration25.34×Business & Career
Debbie Harry17.27×Music & Radio
Las Vegas3.05×Travel & Leisure
Indianapolis Motor Speedway8.89×Sports
El País12.65×News
Luxury Travel7.69×Travel & Leisure
Diane von Fürstenberg17.05×Fashion & Accessoires
Pet insurance9.73×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dorado, Puerto Rico audience
TraitClusterScore
Luxury OrientationPREMIUM2.42
Risk AppetiteTHRILL2.1
Price SensitivityPREMIUM1.34
Urban LifestyleOPEN1.21
Social Media UsageJOY1.14
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Dorado, Puerto Rico
CountryShare
United States42.3%
Mexico22.1%
Spain5.1%

See Dorado, Puerto Rico audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Dorado, Puerto Rico have in United States?

Dorado, Puerto Rico has an estimated audience of 459,285 people in United States, concentrated in Texas and California.

What is the gender split and age of Dorado, Puerto Rico fans?

65.0% of Dorado, Puerto Rico fans are female, 35.0% are male, with an average age of 34.4 years.

Which brands do Dorado, Puerto Rico fans like most?

Dorado, Puerto Rico fans show strongest brand affinity for Volaris (35.94×), Project Runway (53.48×), and Horoscope (13.08×) over the country average.

Where do Dorado, Puerto Rico fans live in United States?

Dorado, Puerto Rico fans in United States are most concentrated in Texas (reach 60,858), California (reach 60,423), and New York (reach 59,368). These three regions account for the largest share of the active audience.

What other brands do Dorado, Puerto Rico fans also like?

Beyond Dorado, Puerto Rico itself, the audience over-indexes on Project Runway (53.48×), Horoscope (13.08×), Day trading (10.93×), and Aeroméxico (19.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dorado, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.