DRAIN Audience in United States

DRAIN has an estimated audience of 552,843 people in United States. 48.9% are female, 51.1% are male, average age 44.6. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, Jesse Plemons, TeachHUB.
The average DRAIN fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (3.09× the country average). Demographically, the DRAIN audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of DRAIN fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.6 |
| Estimated audience size | 552,843 |
Audience persona
The typical DRAIN fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,875 | 1.43× |
| Texas | 58,575 | 1.23× |
| New York | 45,290 | 1.47× |
| Florida | 42,726 | 1.14× |
| Illinois | 20,271 | 1.1× |
| Pennsylvania | 19,611 | 1.05× |
| Georgia | 18,893 | 1.11× |
| North Carolina | 16,875 | 1.01× |
| Ohio | 16,019 | 0.94× |
| New Jersey | 14,725 | 1.05× |
| Oregon | 14,541 | 2.29× |
| Michigan | 13,989 | 0.97× |
| Virginia | 13,579 | 1.01× |
| Arizona | 13,078 | 1.16× |
| Washington | 11,915 | 1.07× |
| Tennessee | 11,827 | 1.07× |
| Massachusetts | 11,763 | 1.08× |
| Maryland | 11,013 | 1.16× |
| Indiana | 9,742 | 0.96× |
| Missouri | 9,038 | 1.01× |
| South Carolina | 8,161 | 0.98× |
| Alabama | 8,150 | 1.06× |
| Louisiana | 8,066 | 1.13× |
| Colorado | 7,845 | 0.9× |
| Minnesota | 7,322 | 0.92× |
| Kentucky | 7,042 | 1.02× |
| Wisconsin | 6,846 | 0.82× |
| Oklahoma | 5,807 | 0.95× |
| Kansas | 5,582 | 1.28× |
| Nevada | 5,335 | 1× |
| Connecticut | 5,292 | 0.95× |
| Mississippi | 5,133 | 1.13× |
| Utah | 4,797 | 0.97× |
| Arkansas | 4,595 | 1.01× |
| Iowa | 4,076 | 0.89× |
| New Mexico | 2,650 | 0.96× |
| Hawaii | 2,535 | 1.07× |
| Nebraska | 2,345 | 0.85× |
| West Virginia | 2,234 | 0.87× |
| Idaho | 2,138 | 0.77× |
| Washington, District of Columbia | 1,622 | 0.98× |
| New Hampshire | 1,583 | 0.73× |
| Rhode Island | 1,503 | 0.85× |
| Maine | 1,384 | 0.7× |
| Delaware | 1,264 | 0.83× |
| Montana | 1,000 | 0.65× |
| Alaska | 918 | 0.78× |
| North Dakota | 865 | 0.76× |
| South Dakota | 818 | 0.64× |
| Vermont | 643 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.09× | Shopping |
| Israel | 2.45× | Travel & Leisure |
| Jeep Wagoneer | 4.01× | Cars & Mobility |
| Jesse Plemons | 2.32× | Movies & TV |
| TeachHUB | 2.24× | Business & Career |
| Final Fantasy VII (Famicom) | 7.54× | Games |
| Nebraska Cornhuskers football | 1.9× | Sports |
| Kerala | 3.34× | Travel & Leisure |
| Urban horticulture | 1.59× | Home & Garden |
| Home staging | 2.17× | Home & Garden |
| College of the Holy Cross | 6.32× | Business & Career |
| Holt Renfrew | 5.38× | Shopping |
| Glossier | 2.06× | Beauty & Wellness |
| Layne Staley | 2.39× | Music & Radio |
| Solo climbing | 2.57× | Sports |
| Enfamil | 2.46× | Kids & Family |
| La Opinión | 2.59× | News |
| Laneige | 1.86× | Beauty & Wellness |
| Parma | 4.21× | Travel & Leisure |
| Fat Albert (film) | 2.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.79 |
| Sustainability | BALANCE | 1.62 |
| Individualism | JOY | 1.53 |
| Need for Security | CONSERVATISM | 1.49 |
| Spirituality | BALANCE | 1.44 |
| Community Orientation | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| India | 11.8% |
| Japan | 9.4% |
See DRAIN audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
Frequently asked questions
How many fans does DRAIN have in United States?
DRAIN has an estimated audience of 552,843 people in United States, concentrated in California and Texas.
What is the gender split and age of DRAIN fans?
48.9% of DRAIN fans are female, 51.1% are male, with an average age of 44.6 years.
Which brands do DRAIN fans like most?
DRAIN fans show strongest brand affinity for Urban Outfitters (3.09×), Israel (2.45×), and Jeep Wagoneer (4.01×) over the country average.
Where do DRAIN fans live in United States?
DRAIN fans in United States are most concentrated in California (reach 86,875), Texas (reach 58,575), and New York (reach 45,290). These three regions account for the largest share of the active audience.
What other brands do DRAIN fans also like?
Beyond DRAIN itself, the audience over-indexes on Israel (2.45×), Jeep Wagoneer (4.01×), Jesse Plemons (2.32×), and TeachHUB (2.24×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DRAIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.