DRAIN Audience in United States

DRAIN logo

DRAIN has an estimated audience of 552,843 people in United States. 48.9% are female, 51.1% are male, average age 44.6. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, Jesse Plemons, TeachHUB.

The average DRAIN fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (3.09× the country average). Demographically, the DRAIN audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of DRAIN fans

Demographic split for DRAIN audience in United States
MetricValue
Female48.9%
Male51.1%
Average age44.6
Estimated audience size552,843

Audience persona

The typical DRAIN fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for DRAIN in United States
RegionReachAffinity
California86,8751.43×
Texas58,5751.23×
New York45,2901.47×
Florida42,7261.14×
Illinois20,2711.1×
Pennsylvania19,6111.05×
Georgia18,8931.11×
North Carolina16,8751.01×
Ohio16,0190.94×
New Jersey14,7251.05×
Oregon14,5412.29×
Michigan13,9890.97×
Virginia13,5791.01×
Arizona13,0781.16×
Washington11,9151.07×
Tennessee11,8271.07×
Massachusetts11,7631.08×
Maryland11,0131.16×
Indiana9,7420.96×
Missouri9,0381.01×
South Carolina8,1610.98×
Alabama8,1501.06×
Louisiana8,0661.13×
Colorado7,8450.9×
Minnesota7,3220.92×
Kentucky7,0421.02×
Wisconsin6,8460.82×
Oklahoma5,8070.95×
Kansas5,5821.28×
Nevada5,335
Connecticut5,2920.95×
Mississippi5,1331.13×
Utah4,7970.97×
Arkansas4,5951.01×
Iowa4,0760.89×
New Mexico2,6500.96×
Hawaii2,5351.07×
Nebraska2,3450.85×
West Virginia2,2340.87×
Idaho2,1380.77×
Washington, District of Columbia1,6220.98×
New Hampshire1,5830.73×
Rhode Island1,5030.85×
Maine1,3840.7×
Delaware1,2640.83×
Montana1,0000.65×
Alaska9180.78×
North Dakota8650.76×
South Dakota8180.64×
Vermont6430.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DRAIN audience
BrandAffinityCategory
Urban Outfitters3.09×Shopping
Israel2.45×Travel & Leisure
Jeep Wagoneer4.01×Cars & Mobility
Jesse Plemons2.32×Movies & TV
TeachHUB2.24×Business & Career
Final Fantasy VII (Famicom)7.54×Games
Nebraska Cornhuskers football1.9×Sports
Kerala3.34×Travel & Leisure
Urban horticulture1.59×Home & Garden
Home staging2.17×Home & Garden
College of the Holy Cross6.32×Business & Career
Holt Renfrew5.38×Shopping
Glossier2.06×Beauty & Wellness
Layne Staley2.39×Music & Radio
Solo climbing2.57×Sports
Enfamil2.46×Kids & Family
La Opinión2.59×News
Laneige1.86×Beauty & Wellness
Parma4.21×Travel & Leisure
Fat Albert (film)2.91×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DRAIN audience
TraitClusterScore
PatriotismCONSERVATISM2.79
SustainabilityBALANCE1.62
IndividualismJOY1.53
Need for SecurityCONSERVATISM1.49
SpiritualityBALANCE1.44
Community OrientationOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for DRAIN
CountryShare
United States23.6%
India11.8%
Japan9.4%

See DRAIN audiences in other countries

More Punk audiences in United States

Frequently asked questions

How many fans does DRAIN have in United States?

DRAIN has an estimated audience of 552,843 people in United States, concentrated in California and Texas.

What is the gender split and age of DRAIN fans?

48.9% of DRAIN fans are female, 51.1% are male, with an average age of 44.6 years.

Which brands do DRAIN fans like most?

DRAIN fans show strongest brand affinity for Urban Outfitters (3.09×), Israel (2.45×), and Jeep Wagoneer (4.01×) over the country average.

Where do DRAIN fans live in United States?

DRAIN fans in United States are most concentrated in California (reach 86,875), Texas (reach 58,575), and New York (reach 45,290). These three regions account for the largest share of the active audience.

What other brands do DRAIN fans also like?

Beyond DRAIN itself, the audience over-indexes on Israel (2.45×), Jeep Wagoneer (4.01×), Jesse Plemons (2.32×), and TeachHUB (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DRAIN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.