Rascasse Audience Intelligence

dressbarn Audience in United States

A data profile of the people who buy, follow and care about dressbarn in United States — modelled from more than twelve digital signal sources. dressbarn has an estimated audience of 1,558,965 people in United States.

#538among Website / Newspaper / Magazine in United States#297in Shopping

The average dressbarn fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kiernan Shipka, RadioShack, Alison Brie, with strongest over-indexing on Kiernan Shipka (75.59× the country average).

Demographically, the dressbarn audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Creativity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical dressbarn fan in United States is more female, around 45.0 years old, with strong Creativity tendencies and a notable affinity for Kiernan Shipka.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the dressbarn profile in United States.

Audience size
1.6M
in United States
Gender
84.7%♀
15.3% male
Age
45.0
average years
Country rank
#17243
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of dressbarn

84.7% are female, 15.3% are male, average age 45.0.

Fig. 02

Gender split

84.7%
Female
15.3%
Male
Demographic split for dressbarn audience in United States
MetricValue
Female84.7%
Male15.3%
Average age45.0
Estimated audience size1,558,965
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the dressbarn audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4929%
50+32%
Fig. 04

Worldwide distribution

95.5%

of the worldwide dressbarn audience comes from United States.

Worldwide audience distribution share by country for dressbarn
CountryShare
United States95.5%
United Kingdom1.0%
Mexico0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the dressbarn audience in United States is strongest.

Fig. 05

Top regions by affinity

dressbarn fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.45×
02New Jersey~60K1.41×
03New Hampshire~9K1.39×
04Connecticut~20K1.32×
05Massachusetts~40K1.23×
06Maryland~30K1.22×
07Michigan~50K1.20×
08Virginia~50K1.20×
09Iowa~20K1.18×
10Missouri~30K1.13×
11Illinois~60K1.11×
12North Dakota~4K1.10×
13Maine~6K1.09×
14Minnesota~20K1.08×
15Rhode Island~5K1.08×
16Delaware~5K1.08×
17Nebraska~8K1.06×
18Wisconsin~20K1.05×
19West Virginia~8K1.05×
20Louisiana~20K1.02×
21Arkansas~10K1.02×
22South Dakota~4K1.02×
23Pennsylvania~50K1.00×
24Indiana~30K1.00×
25Kansas~10K0.99×
26Vermont~3K0.98×
27Utah~10K0.97×
28Alaska~3K0.97×
29Kentucky~20K0.96×
30Montana~4K0.95×
31Oklahoma~20K0.94×
32Mississippi~10K0.94×
33Idaho~7K0.93×
34Washington, District of Columbia~4K0.93×
35Ohio~40K0.92×
36Arizona~30K0.92×
37Hawaii~6K0.92×
38Texas~100K0.91×
39North Carolina~40K0.90×
40Colorado~20K0.90×
41New Mexico~7K0.90×
42Alabama~20K0.89×
43South Carolina~20K0.88×
44Nevada~10K0.86×
45Washington~30K0.85×
46Tennessee~30K0.84×
47Oregon~10K0.83×
48California~100K0.79×
49Georgia~40K0.79×
50Florida~80K0.77×
Fig. 06

Affinity by region

Affinity by region — dressbarn, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the dressbarn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for dressbarn audience
#·InterestCategoryAffinity×
01Kiernan ShipkaMovies & TV75.59×
02RadioShackShopping56.74×
03Erin AndrewsSports20.00×
04Alison BrieMovies & TV14.04×
05JoJo SiwaMovies & TV6.89×
06Sharon OsbourneMovies & TV6.68×
07Lane BryantFashion & Accessoires6.20×
08Microwave ovenHome & Garden3.90×
09KnittingHome & Garden2.82×
10United Parcel ServiceBusiness & Career2.27×
11Trader Joe'sShopping2.23×
12HandbagsFashion & Accessoires2.20×
13Planet FitnessSports2.15×
14Instant messagingInternet & Social Media1.99×
15SubwayFood & Beverages1.97×
16Pizza HutFood & Beverages1.94×
17BeachesTravel & Leisure1.86×
18Home AppliancesHome & Garden1.85×
19Target CorporationShopping1.67×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the dressbarn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by dressbarn audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.85×
Community OrientationOPEN1.65×
ExtroversionTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by dressbarn audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Need for SecurityCONSERVATISM0.89×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does dressbarn have in United States?

dressbarn has an estimated audience of 1,558,965 people in United States, concentrated in California and New York.

02

What is the gender split and age of dressbarn fans?

84.7% of dressbarn fans are female, 15.3% are male, with an average age of 45.0 years.

03

Which brands do dressbarn fans like most?

dressbarn fans show strongest brand affinity for Kiernan Shipka (75.59×), RadioShack (56.74×), and Alison Brie (14.04×) over the country average.

04

Where do dressbarn fans live in United States?

dressbarn fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do dressbarn fans also like?

Beyond dressbarn itself, the audience over-indexes on RadioShack (56.74×), Alison Brie (14.04×), Erin Andrews (20×), and Lane Bryant (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See dressbarn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for dressbarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →