dressbarn Audience in United States

dressbarn logo

dressbarn has an estimated audience of 1,558,638 people in United States. 84.7% are female, 15.3% are male, average age 45.0. Top regions: New York, California, Texas. Top brand affinities: Governor of Michigan, Cherish (group), headspace, Goop, Fairy godmother.

The average dressbarn fan in United States is 45.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Governor of Michigan, Cherish (group), headspace, with strongest over-indexing on Governor of Michigan (13.48× the country average). Demographically, the dressbarn audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of dressbarn fans

Demographic split for dressbarn audience in United States
MetricValue
Female84.7%
Male15.3%
Average age45.0
Estimated audience size1,558,638

Audience persona

The typical dressbarn fan in United States is more female, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for dressbarn in United States
RegionReachAffinity
New York134,5751.55×
California128,1990.75×
Texas117,1570.87×
Florida72,9440.69×
Illinois64,5391.24×
New Jersey64,2301.62×
Pennsylvania56,1401.07×
Michigan50,8491.25×
Virginia49,2941.3×
Massachusetts43,3151.41×
North Carolina41,4690.88×
Ohio41,3000.86×
Georgia39,6430.83×
Maryland37,0451.38×
Missouri29,8371.19×
Indiana27,9510.98×
Arizona26,6580.84×
Connecticut26,1051.67×
Wisconsin24,8331.06×
Minnesota23,6121.06×
Washington23,6000.75×
Colorado23,0440.94×
Louisiana22,3011.11×
Tennessee19,9050.64×
South Carolina18,3600.78×
Kentucky16,7110.86×
Iowa16,6241.29×
Alabama16,1760.74×
Utah13,9341×
Oklahoma13,3010.77×
Mississippi12,2150.95×
New Hampshire11,9651.95×
Arkansas11,8650.92×
Oregon11,2570.63×
Kansas10,9290.89×
Nebraska10,1981.3×
Nevada10,0040.66×
Maine8,0191.44×
West Virginia7,3951.02×
Rhode Island5,9911.21×
Idaho5,9600.76×
North Dakota5,5081.72×
Delaware5,0781.18×
New Mexico3,6690.47×
Washington, District of Columbia3,4590.74×
South Dakota3,2330.9×
Montana3,0410.7×
Vermont1,9990.73×
Wyoming1,7400.75×
Alaska1,6100.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for dressbarn audience
BrandAffinityCategory
Governor of Michigan13.48×Politics & Society
Cherish (group)17.35×Music & Radio
headspace14.47×Health
Goop7.61×Internet & Social Media
Fairy godmother8.9×Literature
Product design2.28×Business & Career
Vocal harmony5.2×Music & Radio
Google Photos2.58×Technology & Electronics
Israel2.14×Travel & Leisure
Hardik Pandya13.74×Sports
Nebraska Cornhuskers football3.05×Sports
Kikar HaShabbat13.57×News
Wok5.38×Food & Beverages
Étretat24.59×Travel & Leisure
Historic site3.18×Arts & Culture
Google Home4.81×Technology & Electronics
Bank account1.66×Business & Career
Grace Slick5.82×Music & Radio
Mathcore5.24×Music & Radio
Grinch2.59×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by dressbarn audience
TraitClusterScore
ExtroversionTHRILL1.96
CreativityOPEN1.62
Community OrientationOPEN1.29
DIY MentalityTHRILL1.2
Price SensitivityPREMIUM1.14
IndulgenceJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for dressbarn
CountryShare
United States95.5%
United Kingdom1.0%
Mexico0.6%

See dressbarn audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does dressbarn have in United States?

dressbarn has an estimated audience of 1,558,638 people in United States, concentrated in New York and California.

What is the gender split and age of dressbarn fans?

84.7% of dressbarn fans are female, 15.3% are male, with an average age of 45.0 years.

Which brands do dressbarn fans like most?

dressbarn fans show strongest brand affinity for Governor of Michigan (13.48×), Cherish (group) (17.35×), and headspace (14.47×) over the country average.

Where do dressbarn fans live in United States?

dressbarn fans in United States are most concentrated in New York (reach 134,575), California (reach 128,199), and Texas (reach 117,157). These three regions account for the largest share of the active audience.

What other brands do dressbarn fans also like?

Beyond dressbarn itself, the audience over-indexes on Cherish (group) (17.35×), headspace (14.47×), Goop (7.61×), and Fairy godmother (8.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for dressbarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.