D.R.I. Audience in United States
D.R.I. has an estimated audience of 862,303 people in United States. 19.6% are female, 80.4% are male, average age 33.1. Top brand affinities: Elsword, Israel, Goop, Wok, Governor of Michigan.
Top brand affinities include Elsword, Israel, Goop, with strongest over-indexing on Elsword (25.38× the country average). Demographically, the D.R.I. audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of D.R.I. fans
| Metric | Value |
|---|---|
| Female | 19.6% |
| Male | 80.4% |
| Average age | 33.1 |
| Estimated audience size | 862,303 |
Audience persona
The typical D.R.I. fan in United States is more male, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.38× | Games |
| Israel | 2.66× | Travel & Leisure |
| Goop | 3.99× | Internet & Social Media |
| Wok | 3.54× | Food & Beverages |
| Governor of Michigan | 3.88× | Politics & Society |
| Japanese domestic market | 2.47× | Politics & Society |
| Grinch | 1.94× | Movies & TV |
| Vocal harmony | 2.17× | Music & Radio |
| Google Home | 2.85× | Technology & Electronics |
| headspace | 4.05× | Health |
| Jeep Wagoneer | 2.47× | Cars & Mobility |
| Cam Ward | 1.64× | Sports |
| Fairy godmother | 3.12× | Literature |
| Hibachi | 3.25× | Food & Beverages |
| Grace Slick | 3.37× | Music & Radio |
| Home staging | 2.02× | Home & Garden |
| Jeep Grand Cherokee (WJ) | 2.29× | Cars & Mobility |
| Hocus Pocus | 1.71× | Movies & TV |
| Cherish (group) | 3.83× | Music & Radio |
| Stamp collecting | 1.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Social Media Usage | JOY | 1.13 |
| Design Affinity | PREMIUM | 1.1 |
| Sustainability | BALANCE | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 11.1% |
| India | 8.9% |
See D.R.I. audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for D.R.I.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.