Edward Jones Dome Audience in United States
Edward Jones Dome has an estimated audience of 518,447 people in United States. 58.2% are female, 41.8% are male, average age 42.9. Top brand affinities: st louis blues, St. Louis Cardinals, Arizona Cardinals, Los Angeles Rams, Panera Bread.
Top brand affinities include st louis blues, St. Louis Cardinals, Arizona Cardinals, with strongest over-indexing on st louis blues (26.25× the country average). Demographically, the Edward Jones Dome audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Edward Jones Dome fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 42.9 |
| Estimated audience size | 518,447 |
Audience persona
The typical Edward Jones Dome fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for st louis blues.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| st louis blues | 26.25× | Sports |
| St. Louis Cardinals | 10.16× | Sports |
| Arizona Cardinals | 6.12× | Sports |
| Los Angeles Rams | 2.69× | Sports |
| Panera Bread | 1.66× | Food & Beverages |
| Life insurance | 1.54× | Business & Career |
| Solar power | 1.87× | Home & Garden |
| Home insurance | 1.62× | Business & Career |
| Chicago Cubs | 1.5× | Sports |
| The Daily Caller | 1.82× | Internet & Social Media |
| Toronto Maple Leafs | 2.99× | Sports |
| National Rifle Association | 1.77× | Politics & Society |
| Dallas Stars | 1.77× | Sports |
| Stadium | 1.58× | Sports |
| Air purifier | 1.82× | Home & Garden |
| Kansas City Royals | 1.65× | Sports |
| Washington Capitals | 1.56× | Sports |
| New Jersey Devils | 1.97× | Sports |
| Sporting Kansas City | 2.75× | Sports |
| Ford Focus | 1.69× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.06 |
| Price Sensitivity | PREMIUM | 1 |
| Social Media Usage | JOY | 0.96 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See Edward Jones Dome audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Edward Jones Dome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.