Edward Jones Dome Audience in United States
Edward Jones Dome has an estimated audience of 518,447 people in United States. 58.2% are female, 41.8% are male, average age 42.9. Top brand affinities: John Stuart Mill, Nebraska, Jonathan Davis, Tito Puente, Jr., Les Brown (bandleader).
Top brand affinities include John Stuart Mill, Nebraska, Jonathan Davis, with strongest over-indexing on John Stuart Mill (26.25× the country average). Demographically, the Edward Jones Dome audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Edward Jones Dome fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 42.9 |
| Estimated audience size | 518,447 |
Audience persona
The typical Edward Jones Dome fan in United States is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for John Stuart Mill.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| John Stuart Mill | 26.25× | Politics & Society |
| Nebraska | 1.77× | Travel & Leisure |
| Jonathan Davis | 1.56× | Music & Radio |
| Tito Puente, Jr. | 6.12× | Music & Radio |
| Les Brown (bandleader) | 2.69× | Music & Radio |
| John Key | 2.99× | Politics & Society |
| D3.js | 10.16× | Technology & Electronics |
| Davos | 1.58× | Travel & Leisure |
| Jbc | 2× | Kids & Family |
| Summer Days (And Summer Nights!!) | 1.54× | Music & Radio |
| Nasi goreng | 1.97× | Food & Beverages |
| JTG | 1.65× | Sports |
| JC | 1.9× | |
| Left fielder | 1.69× | |
| Universal suffrage | 1.68× | Politics & Society |
| Argenteuil | 1.6× | Travel & Leisure |
| Brive-la-Gaillarde | 1.82× | |
| WildFly | 2.36× | |
| Mount Wellington, New Zealand | 1.66× | |
| Ivo Pogorelić | 1.84× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.06 |
| Price Sensitivity | PREMIUM | 1 |
| Social Media Usage | JOY | 0.96 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See Edward Jones Dome audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Edward Jones Dome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.