Electric fireplace Audience in United States

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Electric fireplace has an estimated audience of 539,518 people in United States. 62.0% are female, 38.0% are male, average age 45.4. Top regions: Texas, California, Florida. Top brand affinities: Israel, Vocal harmony, Governor of Michigan, Grace Slick, Goop.

The average Electric fireplace fan in United States is 45.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, Vocal harmony, Governor of Michigan, with strongest over-indexing on Israel (2.2× the country average). Demographically, the Electric fireplace audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electric fireplace fans

Demographic split for Electric fireplace audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.4
Estimated audience size539,518

Audience persona

The typical Electric fireplace fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Electric fireplace in United States
RegionReachAffinity
Texas36,4440.79×
California35,6450.6×
Florida28,4770.78×
New York24,7780.82×
Pennsylvania19,8961.1×
Ohio19,7541.19×
Michigan17,6771.25×
Illinois17,5140.97×
North Carolina16,8811.04×
Georgia16,0810.97×
New Jersey13,2900.97×
Tennessee13,2301.22×
Virginia11,9210.91×
Missouri11,6541.34×
Indiana11,3381.15×
Washington10,4610.97×
Massachusetts10,3590.97×
Arizona9,8480.89×
Alabama9,5351.27×
Minnesota9,4791.23×
South Carolina9,4231.16×
Wisconsin9,3971.16×
Kentucky8,4991.26×
Colorado8,3640.98×
Maryland8,1020.87×
Louisiana7,1081.02×
Oklahoma5,8950.98×
Arkansas5,3961.21×
Oregon5,3320.86×
Iowa5,3251.2×
Mississippi4,9121.11×
Connecticut4,9090.91×
Utah4,4330.92×
Kansas4,2841.01×
Nevada3,5300.68×
West Virginia3,1751.26×
Idaho3,1151.15×
Nebraska2,7311.01×
New Hampshire2,7271.28×
Maine2,2691.17×
New Mexico1,8150.67×
Montana1,7951.2×
Rhode Island1,6030.93×
Delaware1,5631.05×
South Dakota1,4501.16×
North Dakota1,1581.04×
Vermont9821.04×
Washington, District of Columbia8640.53×
Alaska7990.69×
Wyoming6880.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric fireplace audience
BrandAffinityCategory
Israel2.2×Travel & Leisure
Vocal harmony3.81×Music & Radio
Governor of Michigan6.21×Politics & Society
Grace Slick6.91×Music & Radio
Goop3.98×Internet & Social Media
Fairy godmother5.13×Literature
Wok4.3×Food & Beverages
Hipster6.29×Politics & Society
Grinch2.58×Movies & TV
Jesse Plemons2.04×Movies & TV
Hibachi4.58×Food & Beverages
Soldering iron1.83×Home & Garden
Google Home3.58×Technology & Electronics
Nebraska Cornhuskers football1.99×Sports
Cherish (group)5.89×Music & Radio
JDSU1.64×Business & Career
Nurse education1.66×Kids & Family
Jeep Wagoneer2.79×Cars & Mobility
Historic site2.06×Arts & Culture
edureka16.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric fireplace audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Design AffinityPREMIUM1.54
Price SensitivityPREMIUM1.51
IndulgenceJOY1.5
Quality AwarenessPREMIUM1.46
DIY MentalityTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Electric fireplace
CountryShare
United States47.9%
United Kingdom15.3%
Canada13.5%

See Electric fireplace audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electric fireplace have in United States?

Electric fireplace has an estimated audience of 539,518 people in United States, concentrated in Texas and California.

What is the gender split and age of Electric fireplace fans?

62.0% of Electric fireplace fans are female, 38.0% are male, with an average age of 45.4 years.

Which brands do Electric fireplace fans like most?

Electric fireplace fans show strongest brand affinity for Israel (2.2×), Vocal harmony (3.81×), and Governor of Michigan (6.21×) over the country average.

Where do Electric fireplace fans live in United States?

Electric fireplace fans in United States are most concentrated in Texas (reach 36,444), California (reach 35,645), and Florida (reach 28,477). These three regions account for the largest share of the active audience.

What other brands do Electric fireplace fans also like?

Beyond Electric fireplace itself, the audience over-indexes on Vocal harmony (3.81×), Governor of Michigan (6.21×), Grace Slick (6.91×), and Goop (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.