Rascasse Audience Intelligence

Electric fireplace Audience in United States

A data profile of the people who buy, follow and care about Electric fireplace in United States — modelled from more than twelve digital signal sources. Electric fireplace has an estimated audience of 539,518 people in United States.

#11091among Topic in United States#1441in Home & Garden

The average Electric fireplace fan in United States is 45.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Single-family detached home, Mortgage loans, QVC, with strongest over-indexing on Single-family detached home (18.24× the country average).

Demographically, the Electric fireplace audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric fireplace fan in United States is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Single-family detached home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric fireplace profile in United States.

Audience size
540K
in United States
Gender
62.0%♀
38.0% male
Age
45.4
average years
Country rank
#35043
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric fireplace fans

62.0% are female, 38.0% are male, average age 45.4.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Electric fireplace audience in United States
MetricValue
Female62.0%
Male38.0%
Average age45.4
Estimated audience size539,518
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Electric fireplace audience in United States
Age bracketShare%
16-198%
20-2912%
30-3919%
40-4929%
50+32%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Electric fireplace audience comes from United States.

Worldwide audience distribution share by country for Electric fireplace
CountryShare
United States47.6%
United Kingdom15.3%
Canada13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric fireplace audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric fireplace fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~3K1.34×
02Missouri~10K1.32×
03New Hampshire~3K1.28×
04South Dakota~2K1.25×
05Kentucky~8K1.24×
06Michigan~20K1.23×
07Iowa~5K1.23×
08Montana~2K1.23×
09Alabama~9K1.22×
10Maine~2K1.21×
11Minnesota~9K1.20×
12Arkansas~5K1.20×
13Tennessee~10K1.19×
14South Carolina~10K1.17×
15Wisconsin~9K1.16×
16Idaho~3K1.15×
17Indiana~10K1.14×
18North Dakota~1K1.14×
19Mississippi~5K1.12×
20Vermont~1K1.12×
21Ohio~20K1.11×
22Delaware~2K1.11×
23Pennsylvania~20K1.09×
24North Carolina~20K1.04×
25Louisiana~7K1.04×
26Nebraska~3K1.02×
27Kansas~4K1.01×
28Rhode Island~2K0.98×
29Oklahoma~6K0.97×
30Massachusetts~10K0.96×
31New Jersey~10K0.94×
32Colorado~8K0.94×
33Georgia~20K0.93×
34Connecticut~5K0.93×
35Illinois~20K0.91×
36Washington~10K0.91×
37Utah~4K0.90×
38Virginia~10K0.89×
39Maryland~8K0.87×
40Oregon~5K0.83×
41Arizona~9K0.82×
42New York~20K0.79×
43Alaska<1K0.79×
44Florida~30K0.75×
45Texas~30K0.73×
46New Mexico~2K0.71×
47Nevada~3K0.65×
48California~30K0.57×
49Washington, District of Columbia<1K0.56×
50Hawaii<1K0.37×
Fig. 06

Affinity by region

Affinity by region — Electric fireplace, United States
0.37×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric fireplace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric fireplace audience
#·InterestCategoryAffinity×
01Holiday Park, GermanyTravel & Leisure50.18×
02Single-family detached homeHome & Garden18.24×
03Terraced houseHome & Garden9.03×
04Home automationTechnology & Electronics7.02×
05QVCMovies & TV7.00×
06Garden furnitureHome & Garden5.72×
07Mortgage loansBusiness & Career5.45×
08Weather forecastingHome & Garden4.59×
09First class travelTravel & Leisure4.49×
10Microwave ovenHome & Garden4.42×
11Discount storesShopping4.00×
12FedExBusiness & Career4.00×
13SubwayFood & Beverages3.80×
14Ace HardwareHome & Garden3.50×
15Solar energyHome & Garden3.50×
16Shopping mallsShopping3.45×
17Real propertyHome & Garden3.42×
18AirbnbTravel & Leisure3.37×
19PinterestInternet & Social Media3.00×
20FurnitureHome & Garden2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric fireplace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric fireplace audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.59×
Family OrientationCONSERVATISM2.47×
Quality AwarenessPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric fireplace audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.83×
Early Adopter MentalityPOWER0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric fireplace have in United States?

Electric fireplace has an estimated audience of 539,518 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Electric fireplace fans?

62.0% of Electric fireplace fans are female, 38.0% are male, with an average age of 45.4 years.

03

Which brands do Electric fireplace fans like most?

Electric fireplace fans show strongest brand affinity for Single-family detached home (18.24×), Mortgage loans (5.45×), and QVC (7×) over the country average.

04

Where do Electric fireplace fans live in United States?

Electric fireplace fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Electric fireplace fans also like?

Beyond Electric fireplace itself, the audience over-indexes on Mortgage loans (5.45×), QVC (7×), Holiday Park, Germany (50.18×), and Home automation (7.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Electric fireplace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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