Rascasse Audience Intelligence

Emerald Downs Audience in United States

A data profile of the people who buy, follow and care about Emerald Downs in United States — modelled from more than twelve digital signal sources. Emerald Downs has an estimated audience of 277,491 people in United States.

#16among Equestrian in United States#6082among POI in United States#5083in Sports

The average Emerald Downs fan in United States is 45.8 years old, balanced, and lives primarily in Washington.

The audience is concentrated in Washington, California, Texas.

Top brand affinities include Maryland Terrapins men's basketball, Seattle Mariners, Flamingo Las Vegas, with strongest over-indexing on Maryland Terrapins men's basketball (59.05× the country average).

Demographically, the Emerald Downs audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emerald Downs fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Maryland Terrapins men's basketball.

Category: Sports · Type: POI · Subtype: Equestrian

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emerald Downs profile in United States.

Audience size
277K
in United States
Gender
52.3%♀
47.7% male
Age
45.8
average years
Country rank
#50292
POI in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emerald Downs fans

52.3% are female, 47.7% are male, average age 45.8.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Emerald Downs audience in United States
MetricValue
Female52.3%
Male47.7%
Average age45.8
Estimated audience size277,491
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Emerald Downs audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+37%
Fig. 04

Worldwide distribution

76.1%

of the worldwide Emerald Downs audience comes from United States.

Worldwide audience distribution share by country for Emerald Downs
CountryShare
United States76.1%
United Kingdom3.6%
Canada3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emerald Downs audience in United States is strongest.

Fig. 05

Top regions by affinity

Emerald Downs fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K37.04×
02Oregon~6K1.90×
03Idaho~2K1.32×
04Montana<1K1.23×
05Alaska<1K0.91×
06Vermont<1K0.89×
07North Dakota<1K0.86×
08Rhode Island<1K0.84×
09South Dakota<1K0.84×
10West Virginia~1K0.83×
11Mississippi~2K0.82×
12New Hampshire<1K0.82×
13Maine<1K0.82×
14Delaware<1K0.81×
15Washington, District of Columbia<1K0.80×
16Nebraska~1K0.75×
17Hawaii<1K0.75×
18Iowa~2K0.73×
19Kansas~2K0.72×
20New Mexico~1K0.72×
21Arkansas~2K0.71×
22Alabama~3K0.70×
23Connecticut~2K0.70×
24Nevada~2K0.68×
25South Carolina~3K0.67×
26Louisiana~2K0.66×
27Oklahoma~2K0.66×
28Missouri~3K0.62×
29Wisconsin~3K0.62×
30Kentucky~2K0.61×
31Utah~2K0.60×
32Indiana~3K0.57×
33Michigan~4K0.56×
34Minnesota~2K0.56×
35Tennessee~3K0.55×
36Massachusetts~3K0.55×
37Maryland~3K0.54×
38Georgia~4K0.52×
39Arizona~3K0.52×
40North Carolina~4K0.51×
41Virginia~3K0.50×
42Colorado~2K0.50×
43Ohio~4K0.44×
44New Jersey~3K0.44×
45Pennsylvania~4K0.41×
46Illinois~4K0.40×
47Florida~6K0.31×
48New York~5K0.31×
49California~9K0.30×
50Texas~7K0.28×
Fig. 06

Affinity by region

Affinity by region — Emerald Downs, United States
0.28×1.00×37.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emerald Downs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emerald Downs audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports59.05×
02Memphis Tigers men's basketballSports51.35×
03Tropicana Las VegasTravel & Leisure40.19×
04Flamingo Las VegasTravel & Leisure30.69×
05UCLA Bruins men's basketballSports24.17×
06Gonzaga Bulldogs men's basketballSports22.09×
07Mohegan SunTravel & Leisure19.44×
08Brook LopezSports19.44×
09North Carolina Tar Heels men's basketballSports18.27×
10Caesars PalaceTravel & Leisure17.91×
11MGM Grand Las VegasTravel & Leisure17.41×
12Dental tourismHealth17.17×
13Kansas Jayhawks men's basketballSports14.28×
14Duke Blue Devils men's basketballSports13.74×
15BombasFashion & Accessoires12.73×
16Seattle MarinersSports12.08×
17World SeriesSports12.08×
18Seattle SeahawksSports4.53×
19Non-alcoholic beverageFood & Beverages4.26×
20FedExBusiness & Career3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emerald Downs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emerald Downs audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Family OrientationCONSERVATISM1.59×
IndividualismJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emerald Downs audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.81×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emerald Downs have in United States?

Emerald Downs has an estimated audience of 277,491 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Emerald Downs fans?

52.3% of Emerald Downs fans are female, 47.7% are male, with an average age of 45.8 years.

03

Which brands do Emerald Downs fans like most?

Emerald Downs fans show strongest brand affinity for Maryland Terrapins men's basketball (59.05×), Seattle Mariners (12.08×), and Flamingo Las Vegas (30.69×) over the country average.

04

Where do Emerald Downs fans live in United States?

Emerald Downs fans in United States are most concentrated in Washington (reach ~200K), California (reach ~9K), and Texas (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Emerald Downs fans also like?

Beyond Emerald Downs itself, the audience over-indexes on Seattle Mariners (12.08×), Flamingo Las Vegas (30.69×), Duke Blue Devils men's basketball (13.74×), and Memphis Tigers men's basketball (51.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Equestrian audiences in United States

See Emerald Downs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emerald Downs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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