Emerald Downs Audience in United States

Emerald Downs logo

Emerald Downs has an estimated audience of 277,491 people in United States. 52.3% are female, 47.7% are male, average age 45.8. Top regions: Washington, California, Oregon. Top brand affinities: Kevin Carroll, Alaska, San Pellegrino, Waukesha County, Wisconsin, Unique Gifts.

The average Emerald Downs fan in United States is 45.8 years old, balanced, and lives primarily in Washington. The audience is concentrated in Washington, California, Oregon. Top brand affinities include Kevin Carroll, Alaska, San Pellegrino, with strongest over-indexing on Kevin Carroll (68.19× the country average). Demographically, the Emerald Downs audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Equestrian

Demographics of Emerald Downs fans

Demographic split for Emerald Downs audience in United States
MetricValue
Female52.3%
Male47.7%
Average age45.8
Estimated audience size277,491

Audience persona

The typical Emerald Downs fan in United States is balanced, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Kevin Carroll.

Top regions in United States

Top regions ranked by reach for Emerald Downs in United States
RegionReachAffinity
Washington200,01835.93×
California8,5360.28×
Oregon6,5462.06×
Texas3,7520.16×
New York2,6500.17×
Arizona2,5900.46×
Florida2,3330.12×
Idaho2,1171.52×
Nevada1,7630.66×
Kentucky1,5160.44×
Illinois1,2230.13×
Pennsylvania1,2180.13×
Montana1,1501.49×
Ohio1,0110.12×
New Jersey9830.14×
Tennessee9770.18×
Colorado8870.2×
Utah7610.31×
Georgia7360.09×
North Carolina7120.09×
Indiana6840.13×
Virginia6740.1×
Maryland5750.12×
Michigan5560.08×
Oklahoma5380.17×
Massachusetts5150.09×
Louisiana5130.14×
Minnesota4940.12×
Wisconsin4930.12×
Hawaii4820.4×
Missouri4730.11×
Arkansas4550.2×
Alaska4400.74×
South Carolina3850.09×
New Mexico3820.27×
Alabama3360.09×
Connecticut2980.11×
Iowa2940.13×
Kansas2930.13×
Nebraska2700.19×
Mississippi2560.11×
West Virginia2290.18×
Delaware2140.28×
South Dakota2120.33×
New Hampshire2030.19×
Wyoming2000.49×
Maine1840.18×
North Dakota1770.31×
Rhode Island1680.19×
Vermont1660.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emerald Downs audience
BrandAffinityCategory
Kevin Carroll68.19×Movies & TV
Alaska2×Travel & Leisure
San Pellegrino6.96×Food & Beverages
Waukesha County, Wisconsin9.22×Travel & Leisure
Unique Gifts1.82×Shopping
Graham Greene4.09×Literature
Justice1.82×Politics & Society
Urban horticulture2.27×Home & Garden
Jesse Plemons2.09×Movies & TV
Noodle (Gorillaz)2.14×Music & Radio
Staycation1.93×Home & Garden
American Jewish University18.95×Business & Career
Nick Jr. (Australia)5.18×Kids & Family
Nebraska Cornhuskers football2.02×Sports
Stracchino16.41×Food & Beverages
Birthday Gifts1.8×Kids & Family
Home staging2.71×Home & Garden
South Asian cuisine4.27×Food & Beverages
Jonathan Davis4.3×Music & Radio
Nantes4.25×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emerald Downs audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.33
ExtroversionTHRILL1.32
SpiritualityBALANCE1.24
IndividualismJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Emerald Downs
CountryShare
United States76.1%
United Kingdom3.6%
Canada3.2%

See Emerald Downs audiences in other countries

More Equestrian audiences in United States

Frequently asked questions

How many fans does Emerald Downs have in United States?

Emerald Downs has an estimated audience of 277,491 people in United States, concentrated in Washington and California.

What is the gender split and age of Emerald Downs fans?

52.3% of Emerald Downs fans are female, 47.7% are male, with an average age of 45.8 years.

Which brands do Emerald Downs fans like most?

Emerald Downs fans show strongest brand affinity for Kevin Carroll (68.19×), Alaska (2×), and San Pellegrino (6.96×) over the country average.

Where do Emerald Downs fans live in United States?

Emerald Downs fans in United States are most concentrated in Washington (reach 200,018), California (reach 8,536), and Oregon (reach 6,546). These three regions account for the largest share of the active audience.

What other brands do Emerald Downs fans also like?

Beyond Emerald Downs itself, the audience over-indexes on Alaska (2×), San Pellegrino (6.96×), Waukesha County, Wisconsin (9.22×), and Unique Gifts (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emerald Downs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.