Emergency vehicle lighting Audience in United States

Emergency vehicle lighting has an estimated audience of 948,696 people in United States. 15.6% are female, 84.4% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, CarGurus, Google Maps.

The average Emergency vehicle lighting fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Emergency vehicle lighting audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Emergency vehicle lighting fans

Demographic split for Emergency vehicle lighting audience in United States
MetricValue
Female15.6%
Male84.4%
Average age38.4
Estimated audience size948,696

Audience persona

The typical Emergency vehicle lighting fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Emergency vehicle lighting in United States
RegionReachAffinity
California105,3191.01×
Texas84,6261.04×
New York62,6871.18×
Florida50,3330.78×
Pennsylvania37,6851.18×
North Carolina33,0791.16×
Illinois30,3550.96×
Tennessee27,1981.43×
Georgia26,2030.9×
Ohio24,0220.82×
Michigan23,5720.95×
New Jersey23,1870.96×
Virginia19,2930.83×
Missouri17,7051.16×
Indiana17,6641.02×
Arizona15,2710.79×
Maryland14,9420.92×
Kentucky14,8161.25×
South Carolina14,5791.02×
Louisiana14,3991.18×
Massachusetts14,0230.75×
Alabama13,9401.05×
Arkansas13,8121.77×
Washington12,7110.67×
Wisconsin12,5730.88×
Mississippi11,3361.45×
Colorado11,3100.76×
Minnesota10,9300.8×
Oklahoma10,1300.96×
Connecticut8,2930.87×
West Virginia8,0221.82×
Kansas7,7801.04×
Iowa7,2690.93×
Oregon6,5470.6×
Nebraska5,5011.16×
Nevada5,2410.57×
New Hampshire4,7371.27×
Utah4,6180.54×
Idaho4,4450.93×
Maine3,9331.16×
New Mexico3,8630.81×
Vermont3,0341.82×
Montana3,0241.15×
Delaware2,6671.02×
Hawaii2,3590.58×
South Dakota2,0660.94×
Rhode Island2,0210.67×
North Dakota1,9000.97×
Washington, District of Columbia1,6510.58×
Wyoming1,6221.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emergency vehicle lighting audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
CarGurus8.66×Cars & Mobility
Google Maps5.81×Internet & Social Media
Enterprise Rent-A-Car8.17×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
AutoZone4.39×Cars & Mobility
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Capital One4.18×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emergency vehicle lighting audience
TraitClusterScore
PatriotismCONSERVATISM2.22
Need for SecurityCONSERVATISM2.1
Quality AwarenessPREMIUM1.71
Career OrientationPOWER1.56
Pet OwnershipJOY1.41
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Emergency vehicle lighting
CountryShare
Germany37.1%
United States27.5%
Australia9.7%

See Emergency vehicle lighting audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Emergency vehicle lighting have in United States?

Emergency vehicle lighting has an estimated audience of 948,696 people in United States, concentrated in California and Texas.

What is the gender split and age of Emergency vehicle lighting fans?

15.6% of Emergency vehicle lighting fans are female, 84.4% are male, with an average age of 38.4 years.

Which brands do Emergency vehicle lighting fans like most?

Emergency vehicle lighting fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Emergency vehicle lighting fans live in United States?

Emergency vehicle lighting fans in United States are most concentrated in California (reach 105,319), Texas (reach 84,626), and New York (reach 62,687). These three regions account for the largest share of the active audience.

What other brands do Emergency vehicle lighting fans also like?

Beyond Emergency vehicle lighting itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), CarGurus (8.66×), and Google Maps (5.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emergency vehicle lighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.