A data profile of the people who buy, follow and care about Emotional self-regulation in United States — modelled from more than twelve digital signal sources. Emotional self-regulation has an estimated audience of 1,347,084 people in United States.
The average Emotional self-regulation fan in United States is 40.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FlightAware, Mission: Impossible, Baby food, with strongest over-indexing on FlightAware (18.38× the country average).
Demographically, the Emotional self-regulation audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Emotional self-regulation fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.
The key figures that characterise the Emotional self-regulation profile in United States.
68.2% are female, 31.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.9 |
| Estimated audience size | 1,347,084 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
Where the Emotional self-regulation audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Dakota | ~3K | 1.13× | |
| 02 | Alaska | ~3K | 1.12× | |
| 03 | South Dakota | ~3K | 1.10× | |
| 04 | Delaware | ~4K | 1.09× | |
| 05 | West Virginia | ~7K | 1.08× | |
| 06 | Maine | ~5K | 1.08× | |
| 07 | Hawaii | ~6K | 1.07× | |
| 08 | Montana | ~4K | 1.07× | |
| 09 | Idaho | ~7K | 1.05× | |
| 10 | New Hampshire | ~6K | 1.05× | |
| 11 | Washington, District of Columbia | ~4K | 1.04× | |
| 12 | Wyoming | ~2K | 1.04× | |
| 13 | New Mexico | ~7K | 1.03× | |
| 14 | Nebraska | ~7K | 1.03× | |
| 15 | Rhode Island | ~4K | 1.03× | |
| 16 | Mississippi | ~10K | 1.02× | |
| 17 | Arkansas | ~10K | 1.00× | |
| 18 | Kansas | ~10K | 1.00× | |
| 19 | Utah | ~10K | 0.99× | |
| 20 | Oregon | ~20K | 0.98× | |
| 21 | Iowa | ~10K | 0.98× | |
| 22 | Oklahoma | ~10K | 0.97× | |
| 23 | Missouri | ~20K | 0.96× | |
| 24 | Louisiana | ~20K | 0.96× | |
| 25 | Kentucky | ~20K | 0.96× | |
| 26 | Connecticut | ~10K | 0.96× | |
| 27 | Nevada | ~10K | 0.96× | |
| 28 | Indiana | ~20K | 0.95× | |
| 29 | South Carolina | ~20K | 0.95× | |
| 30 | Alabama | ~20K | 0.95× | |
| 31 | Wisconsin | ~20K | 0.94× | |
| 32 | Minnesota | ~20K | 0.94× | |
| 33 | Tennessee | ~30K | 0.93× | |
| 34 | Maryland | ~20K | 0.93× | |
| 35 | Colorado | ~20K | 0.93× | |
| 36 | Arizona | ~30K | 0.92× | |
| 37 | Massachusetts | ~20K | 0.92× | |
| 38 | Pennsylvania | ~40K | 0.91× | |
| 39 | Washington | ~20K | 0.91× | |
| 40 | Michigan | ~30K | 0.90× | |
| 41 | New Jersey | ~30K | 0.90× | |
| 42 | Virginia | ~30K | 0.90× | |
| 43 | Georgia | ~40K | 0.89× | |
| 44 | Ohio | ~40K | 0.89× | |
| 45 | North Carolina | ~40K | 0.89× | |
| 46 | Illinois | ~40K | 0.88× | |
| 47 | New York | ~70K | 0.87× | |
| 48 | California | ~100K | 0.85× | |
| 49 | Texas | ~100K | 0.84× | |
| 50 | Florida | ~70K | 0.81× |
The strongest cross-interests of the Emotional self-regulation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swaddling | Kids & Family | 23.48× | ||
| 02 | FlightAware | Travel & Leisure | 18.38× | ||
| 03 | Armageddon (1998 film) | Movies & TV | 12.64× | ||
| 04 | Mission: Impossible | Movies & TV | 11.73× | ||
| 05 | Parental leave | Kids & Family | 7.62× | ||
| 06 | Baby food | Kids & Family | 6.86× | ||
| 07 | Child development | Business & Career | 6.30× | ||
| 08 | Mothercare | Kids & Family | 5.01× | ||
| 09 | Kindergarten | Kids & Family | 3.37× | ||
| 10 | Diaper bag | Kids & Family | 3.30× | ||
| 11 | Child care | Kids & Family | 3.20× | ||
| 12 | Planet Fitness | Sports | 3.06× | ||
| 13 | Children's clothing | Fashion & Accessoires | 2.99× | ||
| 14 | FedEx | Business & Career | 2.72× | ||
| 15 | Trader Joe's | Shopping | 2.36× | ||
| 16 | Internet & Social Media | 2.24× | |||
| 17 | Nonprofit organization | Politics & Society | 1.95× | ||
| 18 | Internet & Social Media | 1.72× | |||
| 19 | McDonald's | Food & Beverages | 1.69× | ||
| 20 | Target Corporation | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Community Orientation | OPEN | 1.70× | |
| Family Orientation | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Tradition | CONSERVATISM | 0.99× |
Emotional self-regulation has an estimated audience of 1,347,084 people in United States, concentrated in California and Texas.
68.2% of Emotional self-regulation fans are female, 31.8% are male, with an average age of 40.9 years.
Emotional self-regulation fans show strongest brand affinity for FlightAware (18.38×), Mission: Impossible (11.73×), and Baby food (6.86×) over the country average.
Emotional self-regulation fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Emotional self-regulation itself, the audience over-indexes on Mission: Impossible (11.73×), Baby food (6.86×), Swaddling (23.48×), and Child development (6.3×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Emotional self-regulation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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