Rascasse Audience Intelligence

Essence Festival Audience in United States

A data profile of the people who buy, follow and care about Essence Festival in United States — modelled from more than twelve digital signal sources. Essence Festival has an estimated audience of 560,533 people in United States.

#35among Music festival in United States#411among Event in United States#4740in Music & Radio

The average Essence Festival fan in United States is 33.8 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include Dave Chappelle, TikTok, TMZ, with strongest over-indexing on Dave Chappelle (15.13× the country average).

Demographically, the Essence Festival audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Essence Festival fan in United States is more female, around 33.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Dave Chappelle.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Essence Festival profile in United States.

Audience size
561K
in United States
Gender
81.4%♀
18.6% male
Age
33.8
average years
Country rank
#34254
Event in United States
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Essence Festival fans

81.4% are female, 18.6% are male, average age 33.8.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Essence Festival audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.8
Estimated audience size560,533
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Essence Festival audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3922%
40-4920%
50+6%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Essence Festival audience comes from United States.

Worldwide audience distribution share by country for Essence Festival
CountryShare
United States94.7%
United Kingdom1.3%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Essence Festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Essence Festival fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K14.36×
02Mississippi~10K2.63×
03Washington, District of Columbia~4K2.42×
04Georgia~30K1.94×
05Alabama~10K1.86×
06Maryland~20K1.67×
07New York~40K1.30×
08Delaware~2K1.08×
09Texas~50K1.03×
10Illinois~20K1.03×
11Florida~40K0.99×
12Virginia~10K0.97×
13Tennessee~10K0.96×
14New Jersey~10K0.95×
15North Carolina~20K0.91×
16South Carolina~8K0.90×
17Alaska~1K0.84×
18North Dakota<1K0.84×
19Vermont<1K0.84×
20Arkansas~4K0.82×
21Montana~1K0.82×
22South Dakota~1K0.82×
23Nevada~4K0.79×
24Missouri~7K0.77×
25Idaho~2K0.77×
26New Hampshire~2K0.76×
27Maine~2K0.76×
28Rhode Island~1K0.76×
29Oklahoma~5K0.75×
30Connecticut~4K0.75×
31West Virginia~2K0.74×
32Hawaii~2K0.73×
33Ohio~10K0.72×
34Michigan~10K0.70×
35California~40K0.69×
36New Mexico~2K0.69×
37Kentucky~5K0.68×
38Nebraska~2K0.68×
39Indiana~7K0.66×
40Kansas~3K0.66×
41Pennsylvania~10K0.64×
42Utah~3K0.61×
43Iowa~3K0.61×
44Massachusetts~6K0.59×
45Wisconsin~5K0.59×
46Minnesota~4K0.55×
47Arizona~6K0.54×
48Colorado~5K0.54×
49Oregon~3K0.54×
50Washington~5K0.48×
Fig. 06

Affinity by region

Affinity by region — Essence Festival, United States
0.48×1.00×14.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Essence Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Essence Festival audience
#·InterestCategoryAffinity×
01Dave ChappelleMovies & TV15.13×
02Jamie FoxxMovies & TV9.36×
03MelaninBeauty & Wellness6.90×
04QVCMovies & TV6.20×
05Michael B. JordanMovies & TV5.46×
06Teyana TaylorMovies & TV5.33×
07Discount storesShopping4.37×
08FedExBusiness & Career4.28×
09TMZInternet & Social Media4.09×
10Hair ExtensionsBeauty & Wellness4.01×
11Motivational speakingBusiness & Career3.62×
12Internet celebrityInternet & Social Media3.61×
13Mortgage loansBusiness & Career3.25×
14TikTokInternet & Social Media3.18×
15Shopping mallsShopping2.89×
16Self-loveHealth2.78×
17TV talkshowsMovies & TV2.70×
18Los Angeles LakersSports2.65×
19Pizza HutFood & Beverages2.22×
20McDonald'sFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Essence Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Essence Festival audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.21×
IndulgenceJOY1.97×
Urban LifestyleOPEN1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Essence Festival audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.59×
Pet OwnershipJOY0.64×
DIY MentalityTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Essence Festival have in United States?

Essence Festival has an estimated audience of 560,533 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of Essence Festival fans?

81.4% of Essence Festival fans are female, 18.6% are male, with an average age of 33.8 years.

03

Which brands do Essence Festival fans like most?

Essence Festival fans show strongest brand affinity for Dave Chappelle (15.13×), TikTok (3.18×), and TMZ (4.09×) over the country average.

04

Where do Essence Festival fans live in United States?

Essence Festival fans in United States are most concentrated in Louisiana (reach ~100K), Texas (reach ~50K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Essence Festival fans also like?

Beyond Essence Festival itself, the audience over-indexes on TikTok (3.18×), TMZ (4.09×), Discount stores (4.37×), and QVC (6.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in United States

See Essence Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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