Essence Festival Audience in United States

Essence Festival logo

Essence Festival has an estimated audience of 558,281 people in United States. 81.4% are female, 18.6% are male, average age 33.8. Top regions: Louisiana, Texas, California. Top brand affinities: Litter box, Product design, Whataburger, UK garage, Isometric exercise.

The average Essence Festival fan in United States is 33.8 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Litter box, Product design, Whataburger, with strongest over-indexing on Litter box (2.41× the country average). Demographically, the Essence Festival audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Essence Festival fans

Demographic split for Essence Festival audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.8
Estimated audience size558,281

Audience persona

The typical Essence Festival fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Litter box.

Top regions in United States

Top regions ranked by reach for Essence Festival in United States
RegionReachAffinity
Louisiana106,73614.83×
Texas47,8641×
California45,2210.74×
New York42,7711.37×
Florida37,5980.99×
Georgia33,5241.95×
Illinois20,6631.11×
North Carolina16,0550.96×
Maryland15,9931.67×
New Jersey14,3261.01×
Alabama13,9651.79×
Virginia12,9020.95×
Ohio11,9780.7×
Mississippi11,6412.53×
Pennsylvania11,2590.6×
Tennessee10,2600.92×
Michigan9,7400.67×
South Carolina7,4700.89×
Missouri6,8010.76×
Indiana6,0400.59×
Massachusetts5,8320.53×
Arizona5,2770.46×
Washington, District of Columbia4,6352.76×
Oklahoma4,4490.72×
Washington4,2570.38×
Nevada4,2320.78×
Kentucky3,9960.57×
Colorado3,9250.45×
Connecticut3,7220.66×
Wisconsin3,7190.44×
Minnesota3,4450.43×
Arkansas3,1320.68×
Oregon2,1350.33×
Kansas2,0270.46×
Delaware1,6791.09×
Iowa1,2150.26×
Nebraska9320.33×
Utah8520.17×
Rhode Island8270.47×
New Mexico7970.28×
Hawaii6320.26×
West Virginia6010.23×
Alaska4610.39×
Maine4590.23×
New Hampshire4190.19×
Idaho3840.14×
South Dakota3570.28×
Montana3420.22×
North Dakota2700.24×
Vermont2530.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Essence Festival audience
BrandAffinityCategory
Litter box2.41×Pets & Animals
Product design2.19×Business & Career
Whataburger1.65×Food & Beverages
UK garage4.8×Music & Radio
Isometric exercise6.94×Sports
Natural rubber1.52×Cars & Mobility
Graham Greene4.03×Literature
Overtone5.74×Beauty & Wellness
Mortgage insurance2.62×Business & Career
Pro-Ject2.36×Music & Radio
Consequence (rapper)3.59×Music & Radio
Stamp collecting2.53×Home & Garden
Commercial mortgage3.4×Business & Career
Cachorro2.47×Pets & Animals
CAC 402.2×Business & Career
Necktie2.01×Fashion & Accessoires
FOX 10 Phoenix9.32×Movies & TV
Brittney Griner3.13×Sports
Ellen Burstyn3.48×Movies & TV
Laneige1.93×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Essence Festival audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.66
IndulgenceJOY1.42
Price SensitivityPREMIUM1.32
Healthy LifestyleBALANCE1.31
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Essence Festival
CountryShare
United States94.6%
United Kingdom1.3%
Canada1.0%

See Essence Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Essence Festival have in United States?

Essence Festival has an estimated audience of 558,281 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Essence Festival fans?

81.4% of Essence Festival fans are female, 18.6% are male, with an average age of 33.8 years.

Which brands do Essence Festival fans like most?

Essence Festival fans show strongest brand affinity for Litter box (2.41×), Product design (2.19×), and Whataburger (1.65×) over the country average.

Where do Essence Festival fans live in United States?

Essence Festival fans in United States are most concentrated in Louisiana (reach 106,736), Texas (reach 47,864), and California (reach 45,221). These three regions account for the largest share of the active audience.

What other brands do Essence Festival fans also like?

Beyond Essence Festival itself, the audience over-indexes on Product design (2.19×), Whataburger (1.65×), UK garage (4.8×), and Isometric exercise (6.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.