Essence Festival Audience in United States

Essence Festival logo

Essence Festival has an estimated audience of 558,281 people in United States. 81.4% are female, 18.6% are male, average age 33.8. Top regions: Louisiana, Texas, California. Top brand affinities: Dave Chappelle, Hair Extensions, Cardi B, TMZ, TikTok.

The average Essence Festival fan in United States is 33.8 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Dave Chappelle, Hair Extensions, Cardi B, with strongest over-indexing on Dave Chappelle (25.44× the country average). Demographically, the Essence Festival audience skews more female with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Essence Festival fans

Demographic split for Essence Festival audience in United States
MetricValue
Female81.4%
Male18.6%
Average age33.8
Estimated audience size558,281

Audience persona

The typical Essence Festival fan in United States is more female, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dave Chappelle.

Top regions in United States

Top regions ranked by reach for Essence Festival in United States
RegionReachAffinity
Louisiana106,73614.83×
Texas47,8641×
California45,2210.74×
New York42,7711.37×
Florida37,5980.99×
Georgia33,5241.95×
Illinois20,6631.11×
North Carolina16,0550.96×
Maryland15,9931.67×
New Jersey14,3261.01×
Alabama13,9651.79×
Virginia12,9020.95×
Ohio11,9780.7×
Mississippi11,6412.53×
Pennsylvania11,2590.6×
Tennessee10,2600.92×
Michigan9,7400.67×
South Carolina7,4700.89×
Missouri6,8010.76×
Indiana6,0400.59×
Massachusetts5,8320.53×
Arizona5,2770.46×
Washington, District of Columbia4,6352.76×
Oklahoma4,4490.72×
Washington4,2570.38×
Nevada4,2320.78×
Kentucky3,9960.57×
Colorado3,9250.45×
Connecticut3,7220.66×
Wisconsin3,7190.44×
Minnesota3,4450.43×
Arkansas3,1320.68×
Oregon2,1350.33×
Kansas2,0270.46×
Delaware1,6791.09×
Iowa1,2150.26×
Nebraska9320.33×
Utah8520.17×
Rhode Island8270.47×
New Mexico7970.28×
Hawaii6320.26×
West Virginia6010.23×
Alaska4610.39×
Maine4590.23×
New Hampshire4190.19×
Idaho3840.14×
South Dakota3570.28×
Montana3420.22×
North Dakota2700.24×
Vermont2530.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Essence Festival audience
BrandAffinityCategory
Dave Chappelle25.44×Movies & TV
Hair Extensions5.62×Beauty & Wellness
Cardi B6.34×Music & Radio
TMZ3.28×Internet & Social Media
TikTok2.24×Internet & Social Media
Los Angeles Lakers3.7×Sports
Nicki Minaj6.04×Music & Radio
Afro-textured hair7.51×Beauty & Wellness
Chicago Bulls4.6×Sports
New York Knicks5.55×Sports
FC Bayern Munich4.65×Sports
Drake5.74×Music & Radio
Teyana Taylor6.19×Movies & TV
Toyota Supra9.32×Cars & Mobility
Streetwear3.23×Fashion & Accessoires
Atlanta Falcons5.45×Sports
Makeup Tutorials3.97×Beauty & Wellness
Cleveland Cavaliers4.44×Sports
Boston Celtics3.59×Sports
Los Angeles Clippers5.2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Essence Festival audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.76
Luxury OrientationPREMIUM1.66
IndulgenceJOY1.42
Price SensitivityPREMIUM1.32
Healthy LifestyleBALANCE1.31
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Essence Festival
CountryShare
United States94.6%
United Kingdom1.3%
Canada1.0%

See Essence Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Essence Festival have in United States?

Essence Festival has an estimated audience of 558,281 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Essence Festival fans?

81.4% of Essence Festival fans are female, 18.6% are male, with an average age of 33.8 years.

Which brands do Essence Festival fans like most?

Essence Festival fans show strongest brand affinity for Dave Chappelle (25.44×), Hair Extensions (5.62×), and Cardi B (6.34×) over the country average.

Where do Essence Festival fans live in United States?

Essence Festival fans in United States are most concentrated in Louisiana (reach 106,736), Texas (reach 47,864), and California (reach 45,221). These three regions account for the largest share of the active audience.

What other brands do Essence Festival fans also like?

Beyond Essence Festival itself, the audience over-indexes on Hair Extensions (5.62×), Cardi B (6.34×), TMZ (3.28×), and TikTok (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Essence Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.