Exchange Audience in United States

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Exchange has an estimated audience of 2,419,754 people in United States. 54.1% are female, 45.9% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Israel, Natural rubber, Kendra Scott, Cam Ward.

The average Exchange fan in United States is 40.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Israel, Natural rubber, with strongest over-indexing on Elsword (26.09× the country average). Demographically, the Exchange audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: POI · Subtype: Concert venue

Demographics of Exchange fans

Demographic split for Exchange audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size2,419,754

Audience persona

The typical Exchange fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Exchange in United States
RegionReachAffinity
Texas310,8781.49×
California220,1500.83×
Florida155,1870.95×
Virginia103,1621.75×
Georgia99,5691.34×
New York99,2850.73×
North Carolina95,6181.31×
Washington81,3981.68×
Ohio77,5131.04×
Pennsylvania51,6640.63×
Maryland50,5091.21×
Illinois49,9600.62×
Arizona47,9690.97×
Alabama47,5741.41×
Colorado47,2821.24×
Oklahoma47,0871.75×
Tennessee44,4990.92×
South Carolina44,4141.22×
Hawaii36,8603.54×
New Jersey36,5490.59×
Louisiana35,5771.14×
Missouri34,9610.9×
Kentucky33,5741.11×
Mississippi28,2181.42×
Michigan28,1360.44×
Nevada28,1041.2×
Indiana27,5590.62×
Kansas27,5511.44×
New Mexico24,5342.02×
Massachusetts19,8540.42×
Arkansas17,5880.88×
Utah16,5470.76×
Minnesota15,9540.46×
Alaska14,9082.88×
Wisconsin14,2850.39×
Oregon10,9230.39×
Connecticut9,6120.4×
Nebraska9,5270.79×
Iowa9,3600.47×
Idaho8,7410.72×
Washington, District of Columbia8,0661.11×
West Virginia5,4110.48×
North Dakota5,0701.02×
South Dakota4,3600.78×
Montana3,8820.58×
Rhode Island3,7950.49×
Delaware3,7940.57×
Maine3,7340.43×
New Hampshire2,9150.31×
Wyoming2,8620.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exchange audience
BrandAffinityCategory
Elsword26.09×Games
Israel2.32×Travel & Leisure
Natural rubber1.74×Cars & Mobility
Kendra Scott1.57×Fashion & Accessoires
Cam Ward1.58×Sports
Home staging1.95×Home & Garden
Hocus Pocus1.77×Movies & TV
Jeep Wagoneer2.03×Cars & Mobility
Stamp collecting1.55×Home & Garden
Jeep Grand Cherokee (WJ)2.03×Cars & Mobility
Japanese domestic market1.53×Politics & Society
Corona (band)1.8×Music & Radio
Hayward, California3×Travel & Leisure
Keeper (password manager)1.64×Technology & Electronics
Kento Yamazaki2.81×Movies & TV
Halsey, Oregon1.89×Travel & Leisure
Primos Hunting4.81×Sports
Certified diabetes educator2.75×Business & Career
Inland Empire (film)2.04×Movies & TV
Takers1.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exchange audience
TraitClusterScore
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.15
Design AffinityPREMIUM1.13
Social Media UsageJOY1.12
IndulgenceJOY1.04
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Exchange
CountryShare
United States28.0%
Japan17.6%
Germany5.4%

See Exchange audiences in other countries

More Concert venue audiences in United States

Frequently asked questions

How many fans does Exchange have in United States?

Exchange has an estimated audience of 2,419,754 people in United States, concentrated in Texas and California.

What is the gender split and age of Exchange fans?

54.1% of Exchange fans are female, 45.9% are male, with an average age of 40.3 years.

Which brands do Exchange fans like most?

Exchange fans show strongest brand affinity for Elsword (26.09×), Israel (2.32×), and Natural rubber (1.74×) over the country average.

Where do Exchange fans live in United States?

Exchange fans in United States are most concentrated in Texas (reach 310,878), California (reach 220,150), and Florida (reach 155,187). These three regions account for the largest share of the active audience.

What other brands do Exchange fans also like?

Beyond Exchange itself, the audience over-indexes on Israel (2.32×), Natural rubber (1.74×), Kendra Scott (1.57×), and Cam Ward (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.