Rascasse Audience Intelligence

Exchange Audience in United States

A data profile of the people who buy, follow and care about Exchange in United States — modelled from more than twelve digital signal sources. Exchange has an estimated audience of 4,307,781 people in United States.

#73among Concert venue in United States#547among POI in United States#691in Music & Radio

The average Exchange fan in United States is 40.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Concerts, Shopping malls, Discount stores, with strongest over-indexing on Concerts (1.89× the country average).

Demographically, the Exchange audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exchange fan in United States is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exchange profile in United States.

Audience size
4.3M
in United States
Gender
54.1%♀
45.9% male
Age
40.3
average years
Country rank
#7555
POI in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exchange fans

54.1% are female, 45.9% are male, average age 40.3.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Exchange audience in United States
MetricValue
Female54.1%
Male45.9%
Average age40.3
Estimated audience size4,307,781
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Exchange audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

36.4%

of the worldwide Exchange audience comes from United States.

Worldwide audience distribution share by country for Exchange
CountryShare
United States36.4%
Japan12.9%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Exchange fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K3.19×
02Alaska~10K2.72×
03New Mexico~30K2.19×
04Oklahoma~40K1.54×
05Virginia~90K1.50×
06Louisiana~50K1.48×
07Mississippi~30K1.45×
08Washington~70K1.43×
09Alabama~50K1.40×
10Texas~300K1.38×
11Kansas~30K1.33×
12North Carolina~90K1.20×
13Nevada~30K1.19×
14Georgia~90K1.18×
15Maryland~50K1.16×
16South Carolina~40K1.15×
17Colorado~40K1.13×
18Kentucky~30K1.13×
19North Dakota~5K1.06×
20California~300K1.02×
21Ohio~80K1.01×
22Arizona~50K1.00×
23South Dakota~5K0.97×
24Wyoming~3K0.96×
25Tennessee~50K0.95×
26Missouri~40K0.91×
27Arkansas~20K0.91×
28Florida~100K0.90×
29Washington, District of Columbia~7K0.90×
30Nebraska~10K0.83×
31New York~100K0.78×
32Utah~20K0.76×
33Idaho~9K0.74×
34Montana~5K0.69×
35New Jersey~40K0.67×
36Indiana~30K0.67×
37Pennsylvania~50K0.66×
38West Virginia~7K0.64×
39Illinois~50K0.63×
40Delaware~4K0.63×
41Rhode Island~5K0.60×
42Iowa~10K0.59×
43Maine~5K0.56×
44Michigan~30K0.50×
45Wisconsin~20K0.50×
46New Hampshire~5K0.50×
47Minnesota~20K0.49×
48Connecticut~10K0.47×
49Oregon~10K0.44×
50Massachusetts~20K0.43×
Fig. 06

Affinity by region

Affinity by region — Exchange, United States
0.43×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exchange audience
#·InterestCategoryAffinity×
01ConcertsMusic & Radio1.89×
02Anne HathawayMovies & TV1.89×
03Weather forecastingHome & Garden1.84×
04FedExBusiness & Career1.76×
05Us WeeklyInternet & Social Media1.72×
06Compact carCars & Mobility1.71×
07LotteryGames1.71×
08Tabloid (newspaper format)Literature1.69×
09Discount storesShopping1.67×
10Sustainable energyHome & Garden1.65×
11QVCMovies & TV1.65×
12Labor DayPolitics & Society1.61×
13Renewable energyBusiness & Career1.59×
14Car rentalsCars & Mobility1.57×
15First class travelTravel & Leisure1.57×
16Shopping mallsShopping1.51×
17Movie theaterMovies & TV1.51×
18FandomLiterature1.51×
19Political scienceBusiness & Career1.51×
20LinkedInInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exchange audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.26×
ExtroversionTHRILL1.22×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exchange audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Pet OwnershipJOY0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exchange have in United States?

Exchange has an estimated audience of 4,307,781 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Exchange fans?

54.1% of Exchange fans are female, 45.9% are male, with an average age of 40.3 years.

03

Which brands do Exchange fans like most?

Exchange fans show strongest brand affinity for Concerts (1.89×), Shopping malls (1.51×), and Discount stores (1.67×) over the country average.

04

Where do Exchange fans live in United States?

Exchange fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Exchange fans also like?

Beyond Exchange itself, the audience over-indexes on Shopping malls (1.51×), Discount stores (1.67×), FedEx (1.76×), and Renewable energy (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Concert venue audiences in United States

See Exchange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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