Fahrenheit Audience in United States

Fahrenheit logo

Fahrenheit has an estimated audience of 3,164,691 people in United States. 45.4% are female, 54.6% are male, average age 39.0. Top regions: California, Texas, North Carolina. Top brand affinities: Who Wants to Be a Millionaire?, Elsword, Alaska, Zoo Tycoon (series), Historic site.

The average Fahrenheit fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, North Carolina. Top brand affinities include Who Wants to Be a Millionaire?, Elsword, Alaska, with strongest over-indexing on Who Wants to Be a Millionaire? (20× the country average). Demographically, the Fahrenheit audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of Fahrenheit fans

Demographic split for Fahrenheit audience in United States
MetricValue
Female45.4%
Male54.6%
Average age39.0
Estimated audience size3,164,691

Audience persona

The typical Fahrenheit fan in United States is balanced, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Who Wants to Be a Millionaire?.

Top regions in United States

Top regions ranked by reach for Fahrenheit in United States
RegionReachAffinity
California358,7171.03×
Texas264,2420.97×
North Carolina240,5002.53×
Florida228,3711.07×
Ohio209,9742.15×
New York191,9981.09×
Illinois120,8721.15×
Virginia106,0061.38×
Pennsylvania102,4110.96×
Georgia85,4180.88×
Michigan77,7270.94×
New Jersey75,6530.94×
Washington66,7391.05×
Massachusetts61,4260.99×
Arizona58,4190.9×
Tennessee56,5850.89×
Missouri56,2781.1×
Indiana52,1440.9×
Maryland51,6470.95×
Colorado50,7851.02×
Minnesota47,3971.05×
South Carolina47,1280.99×
Wisconsin41,3920.87×
Alabama32,7660.74×
Oregon30,6040.84×
Louisiana29,8780.73×
Kentucky29,4020.74×
Nevada28,8440.94×
Connecticut27,8690.88×
Oklahoma27,8360.79×
Utah27,7760.98×
Iowa23,0210.88×
Kansas22,7450.91×
Arkansas19,9730.77×
Mississippi19,5570.75×
Hawaii14,9111.1×
Idaho13,6390.86×
Nebraska13,5700.86×
New Mexico12,1920.77×
West Virginia11,8490.8×
Washington, District of Columbia11,4261.2×
New Hampshire11,1050.89×
Maine10,9180.96×
Alaska10,2831.52×
Montana8,8911.01×
Rhode Island7,7300.77×
North Dakota7,4181.14×
South Dakota6,1720.84×
Delaware5,9020.68×
Vermont5,4710.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fahrenheit audience
BrandAffinityCategory
Who Wants to Be a Millionaire?20×Movies & TV
Elsword19.49×Games
Alaska1.78×Travel & Leisure
Zoo Tycoon (series)20×Games
Historic site2.73×Arts & Culture
Governor of Michigan4.33×Politics & Society
Goop3.13×Internet & Social Media
Hipster5.11×Politics & Society
Grinch2.06×Movies & TV
Noodle (Gorillaz)1.83×Music & Radio
Wikia1.67×Internet & Social Media
Vocal harmony2.17×Music & Radio
N1 road (South Africa)1.94×Travel & Leisure
Wok2.82×Food & Beverages
Hibachi3.36×Food & Beverages
Acoustic music1.89×Music & Radio
Home staging2.09×Home & Garden
Flash memory1.57×Technology & Electronics
Notre Dame Fighting Irish football1.93×Sports
Google Home2.4×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fahrenheit audience
TraitClusterScore
Risk AppetiteTHRILL1.43
Quality AwarenessPREMIUM1.42
ExtroversionTHRILL1.29
Social Media UsageJOY1.28
Early Adopter MentalityPOWER1.25
Luxury OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Fahrenheit
CountryShare
United States61.4%
Italy10.5%
Poland4.0%

See Fahrenheit audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Fahrenheit have in United States?

Fahrenheit has an estimated audience of 3,164,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Fahrenheit fans?

45.4% of Fahrenheit fans are female, 54.6% are male, with an average age of 39.0 years.

Which brands do Fahrenheit fans like most?

Fahrenheit fans show strongest brand affinity for Who Wants to Be a Millionaire? (20×), Elsword (19.49×), and Alaska (1.78×) over the country average.

Where do Fahrenheit fans live in United States?

Fahrenheit fans in United States are most concentrated in California (reach 358,717), Texas (reach 264,242), and North Carolina (reach 240,500). These three regions account for the largest share of the active audience.

What other brands do Fahrenheit fans also like?

Beyond Fahrenheit itself, the audience over-indexes on Elsword (19.49×), Alaska (1.78×), Zoo Tycoon (series) (20×), and Historic site (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fahrenheit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.