Rascasse Audience Intelligence

Fall Guys Audience in United States

A data profile of the people who buy, follow and care about Fall Guys in United States — modelled from more than twelve digital signal sources. Fall Guys has an estimated audience of 2,044,957 people in United States.

#88among Video game in United States#135among Video / Board Game in United States#297in Games

The average Fall Guys fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bounce TV, Mobile game, Massively multiplayer online games, with strongest over-indexing on Bounce TV (30.22× the country average).

Demographically, the Fall Guys audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fall Guys fan in United States is more male, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for Bounce TV.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fall Guys profile in United States.

Audience size
2M
in United States
Gender
28.0%♀
72.0% male
Age
32.1
average years
Country rank
#13979
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fall Guys fans

28.0% are female, 72.0% are male, average age 32.1.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Fall Guys audience in United States
MetricValue
Female28.0%
Male72.0%
Average age32.1
Estimated audience size2,044,957
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Fall Guys audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Fall Guys audience comes from United States.

Worldwide audience distribution share by country for Fall Guys
CountryShare
United States23.8%
Japan7.4%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fall Guys audience in United States is strongest.

Fig. 05

Top regions by affinity

Fall Guys fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K2.29×
02Iowa~30K1.76×
03Idaho~20K1.62×
04Oregon~30K1.27×
05Washington~50K1.23×
06Colorado~40K1.19×
07Montana~7K1.15×
08Kansas~20K1.13×
09Oklahoma~30K1.12×
10Arizona~50K1.11×
11Nebraska~10K1.09×
12Missouri~30K1.05×
13North Dakota~4K1.05×
14Minnesota~30K1.04×
15California~200K1.03×
16Wisconsin~30K1.03×
17Texas~200K1.02×
18Michigan~50K1.02×
19New Mexico~10K1.02×
20Alaska~4K1.02×
21Tennessee~40K0.98×
22Kentucky~30K0.98×
23Arkansas~20K0.98×
24Nevada~20K0.96×
25South Dakota~5K0.96×
26Indiana~40K0.95×
27Illinois~60K0.93×
28Ohio~60K0.93×
29North Carolina~60K0.92×
30Vermont~3K0.92×
31Virginia~50K0.91×
32Maine~7K0.90×
33Georgia~60K0.89×
34Florida~100K0.87×
35New Hampshire~7K0.87×
36Massachusetts~30K0.86×
37West Virginia~8K0.85×
38Hawaii~7K0.84×
39Pennsylvania~60K0.83×
40Alabama~20K0.82×
41Connecticut~20K0.82×
42Maryland~30K0.81×
43New Jersey~40K0.80×
44South Carolina~20K0.80×
45Rhode Island~5K0.79×
46New York~90K0.76×
47Louisiana~20K0.76×
48Mississippi~10K0.74×
49Delaware~4K0.73×
50Washington, District of Columbia~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Fall Guys, United States
0.72×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fall Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fall Guys audience
#·InterestCategoryAffinity×
01Bounce TVMovies & TV30.22×
02International educationBusiness & Career9.48×
03Counter-Strike: Global OffensiveGames6.04×
04Alison BrieMovies & TV5.76×
05Massively multiplayer online gamesGames5.53×
06NvidiaTechnology & Electronics5.36×
07Final FantasyGames5.14×
08Mobile gameGames5.08×
09League of LegendsGames4.71×
10Gaming computerTechnology & Electronics4.30×
11Action role-playing gameGames3.89×
12PokémonGames3.62×
13Anime and manga fandomLiterature3.45×
14Action-adventure gameGames3.33×
15Game consolesTechnology & Electronics2.87×
16Online gamesGames2.21×
17RadioTechnology & Electronics2.05×
18SupermanMovies & TV1.79×
19FIFA World CupSports1.65×
20Android (operating system)Technology & Electronics1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fall Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fall Guys audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Early Adopter MentalityPOWER1.58×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fall Guys audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Quality AwarenessPREMIUM0.82×
TravellingTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fall Guys have in United States?

Fall Guys has an estimated audience of 2,044,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fall Guys fans?

28.0% of Fall Guys fans are female, 72.0% are male, with an average age of 32.1 years.

03

Which brands do Fall Guys fans like most?

Fall Guys fans show strongest brand affinity for Bounce TV (30.22×), Mobile game (5.08×), and Massively multiplayer online games (5.53×) over the country average.

04

Where do Fall Guys fans live in United States?

Fall Guys fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fall Guys fans also like?

Beyond Fall Guys itself, the audience over-indexes on Mobile game (5.08×), Massively multiplayer online games (5.53×), Superman (1.79×), and Pokémon (3.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Fall Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fall Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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