Fall Guys Audience in United States

Fall Guys logo

Fall Guys has an estimated audience of 1,907,171 people in United States. 27.7% are female, 72.3% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Edelbrock, Combat sport, Grinch, JDSU, Monogram.

The average Fall Guys fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Edelbrock, Combat sport, Grinch, with strongest over-indexing on Edelbrock (35.15× the country average). Demographically, the Fall Guys audience skews more male with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Fall Guys fans

Demographic split for Fall Guys audience in United States
MetricValue
Female27.7%
Male72.3%
Average age29.4
Estimated audience size1,907,171

Audience persona

The typical Fall Guys fan in United States is more male, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Edelbrock.

Top regions in United States

Top regions ranked by reach for Fall Guys in United States
RegionReachAffinity
California228,9481.09×
Texas172,7121.05×
Florida116,3310.9×
New York84,4440.79×
Illinois60,6900.96×
Ohio55,4940.94×
North Carolina54,5780.95×
Pennsylvania53,4770.83×
Georgia53,1040.9×
Michigan52,8281.06×
Washington49,3771.29×
Arizona44,2191.14×
Virginia43,8870.94×
Utah40,6712.38×
New Jersey38,1650.79×
Tennessee38,0250.99×
Colorado37,6941.25×
Massachusetts33,5010.89×
Indiana33,4550.96×
Missouri32,9811.07×
Wisconsin30,2271.05×
Minnesota29,7121.09×
Oregon28,9961.33×
Iowa26,5721.69×
Maryland26,4060.81×
Oklahoma23,7471.12×
Kentucky23,1570.97×
South Carolina22,8530.8×
Alabama19,1870.72×
Louisiana18,1310.74×
Nevada17,6510.96×
Kansas17,2141.15×
Connecticut15,7750.82×
Idaho15,6011.63×
Arkansas14,7470.94×
Mississippi10,4680.67×
Nebraska10,3901.09×
New Mexico9,5441×
West Virginia6,9320.78×
Hawaii6,7270.82×
New Hampshire6,3250.84×
Maine6,1220.9×
Montana6,0121.14×
Rhode Island4,4790.74×
Washington, District of Columbia4,0860.71×
South Dakota3,9970.91×
Alaska3,7640.92×
North Dakota3,7430.96×
Delaware3,4430.65×
Vermont2,9540.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fall Guys audience
BrandAffinityCategory
Edelbrock35.15×Cars & Mobility
Combat sport2.15×Sports
Grinch4×Movies & TV
JDSU2.21×Business & Career
Monogram2.67×Home & Garden
Nebraska Cornhuskers5.71×Sports
Vocal harmony2.96×Music & Radio
Nuts (film)3.75×Movies & TV
Personalised Gifts2.43×Home & Garden
Nebraska Cornhuskers football1.96×Sports
Grammarly2.49×Business & Career
Noodle (Gorillaz)1.89×Music & Radio
Jaws2.83×Movies & TV
Elie Tahari6.49×Fashion & Accessoires
UK garage2.75×Music & Radio
Home staging2.64×Home & Garden
Zach Ertz3.94×Sports
Glossier2.47×Beauty & Wellness
Hog Hunting1.57×Sports
Jesse Plemons1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fall Guys audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.94
Early Adopter MentalityPOWER1.47
Social Media UsageJOY1.1
Pet OwnershipJOY1.02
ExtroversionTHRILL0.99
Luxury OrientationPREMIUM0.96

Worldwide distribution

Worldwide audience distribution share by country for Fall Guys
CountryShare
United States24.0%
Japan8.1%
France6.2%

See Fall Guys audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Fall Guys have in United States?

Fall Guys has an estimated audience of 1,907,171 people in United States, concentrated in California and Texas.

What is the gender split and age of Fall Guys fans?

27.7% of Fall Guys fans are female, 72.3% are male, with an average age of 29.4 years.

Which brands do Fall Guys fans like most?

Fall Guys fans show strongest brand affinity for Edelbrock (35.15×), Combat sport (2.15×), and Grinch (4×) over the country average.

Where do Fall Guys fans live in United States?

Fall Guys fans in United States are most concentrated in California (reach 228,948), Texas (reach 172,712), and Florida (reach 116,331). These three regions account for the largest share of the active audience.

What other brands do Fall Guys fans also like?

Beyond Fall Guys itself, the audience over-indexes on Combat sport (2.15×), Grinch (4×), JDSU (2.21×), and Monogram (2.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fall Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.