Falls Church, Virginia Audience in United States

Falls Church, Virginia logo

Falls Church, Virginia has an estimated audience of 2,318,643 people in United States. 58.8% are female, 41.2% are male, average age 39.3. Top regions: Virginia, Maryland, California. Top brand affinities: Pillow, Collectable, Who Wants to Be a Millionaire?, Israel, Sinaloa.

The average Falls Church, Virginia fan in United States is 39.3 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, Maryland, California. Top brand affinities include Pillow, Collectable, Who Wants to Be a Millionaire?, with strongest over-indexing on Pillow (2.4× the country average). Demographically, the Falls Church, Virginia audience skews more female with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Falls Church, Virginia fans

Demographic split for Falls Church, Virginia audience in United States
MetricValue
Female58.8%
Male41.2%
Average age39.3
Estimated audience size2,318,643

Audience persona

The typical Falls Church, Virginia fan in United States is more female, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Falls Church, Virginia in United States
RegionReachAffinity
Virginia472,8458.37×
Maryland176,3524.42×
California131,9590.52×
New York110,0070.85×
Florida109,6790.7×
Texas102,9920.52×
North Carolina94,3291.35×
Pennsylvania91,0511.17×
Georgia52,9550.74×
New Jersey51,8920.88×
Illinois49,0320.63×
Ohio47,3000.66×
Washington, District of Columbia44,0146.32×
Massachusetts39,9310.87×
Tennessee38,0150.82×
South Carolina30,2960.87×
Washington29,7230.64×
Colorado28,7500.79×
Michigan28,7060.47×
Arizona25,0090.53×
Indiana21,7690.51×
Missouri19,9910.53×
Connecticut18,6130.8×
West Virginia18,3761.7×
Alabama18,0410.56×
Minnesota17,2000.52×
Wisconsin16,9900.49×
Kentucky16,9000.58×
Louisiana13,8790.46×
Utah13,2900.64×
Oregon12,8880.48×
Oklahoma12,7590.5×
Delaware10,1051.58×
Iowa9,3610.49×
Nevada8,9670.4×
Kansas8,4520.46×
Arkansas8,0410.42×
Mississippi8,0360.42×
New Hampshire7,6020.83×
New Mexico7,2830.63×
Nebraska6,3980.55×
Maine5,8210.7×
Hawaii5,1120.51×
Rhode Island4,8530.66×
Idaho4,7880.41×
Vermont3,5210.86×
Montana2,9190.45×
Alaska2,5870.52×
South Dakota2,2260.42×
North Dakota1,8490.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Falls Church, Virginia audience
BrandAffinityCategory
Pillow2.4×Home & Garden
Collectable1.77×Kids & Family
Who Wants to Be a Millionaire?10.18×Movies & TV
Israel1.61×Travel & Leisure
Sinaloa2.36×Travel & Leisure
Governor of Michigan4.69×Politics & Society
Elsword10.18×Games
Historic site2.61×Arts & Culture
Fairy godmother4.39×Literature
Goop3.14×Internet & Social Media
Saving1.62×Business & Career
Vocal harmony2.26×Music & Radio
Hipster4.73×Politics & Society
Hibachi3.78×Food & Beverages
Wok3.13×Food & Beverages
Cherish (group)4.93×Music & Radio
Google Home2.92×Technology & Electronics
headspace4.18×Health
Grinch1.78×Movies & TV
Home staging2.15×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Falls Church, Virginia audience
TraitClusterScore
DIY MentalityTHRILL1.5
Community OrientationOPEN1.4
Convenience OrientationPREMIUM1.3
ExtroversionTHRILL1.27
IndividualismJOY1.24
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Falls Church, Virginia
CountryShare
United States98.8%
Ethiopia0.8%
Germany0.3%

See Falls Church, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Falls Church, Virginia have in United States?

Falls Church, Virginia has an estimated audience of 2,318,643 people in United States, concentrated in Virginia and Maryland.

What is the gender split and age of Falls Church, Virginia fans?

58.8% of Falls Church, Virginia fans are female, 41.2% are male, with an average age of 39.3 years.

Which brands do Falls Church, Virginia fans like most?

Falls Church, Virginia fans show strongest brand affinity for Pillow (2.4×), Collectable (1.77×), and Who Wants to Be a Millionaire? (10.18×) over the country average.

Where do Falls Church, Virginia fans live in United States?

Falls Church, Virginia fans in United States are most concentrated in Virginia (reach 472,845), Maryland (reach 176,352), and California (reach 131,959). These three regions account for the largest share of the active audience.

What other brands do Falls Church, Virginia fans also like?

Beyond Falls Church, Virginia itself, the audience over-indexes on Collectable (1.77×), Who Wants to Be a Millionaire? (10.18×), Israel (1.61×), and Sinaloa (2.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Falls Church, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.