A data profile of the people who buy, follow and care about Faster-than-light in United States — modelled from more than twelve digital signal sources. Faster-than-light has an estimated audience of 288,300 people in United States.
The average Faster-than-light fan in United States is 38.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Sustainable energy, Mortgage loans, FedEx, with strongest over-indexing on Sustainable energy (5.57× the country average).
Demographically, the Faster-than-light audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Faster-than-light fan in United States is more female, around 38.7 years old, with strong Career Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Faster-than-light profile in United States.
56.3% are female, 43.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 38.7 |
| Estimated audience size | 288,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Faster-than-light audience comes from United States.
| Country | Share |
|---|---|
| United States | 47.8% |
| Italy | 18.1% |
| United Kingdom | 10.0% |
Where the Faster-than-light audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~8K | 1.35× | |
| 02 | Oregon | ~4K | 1.18× | |
| 03 | Utah | ~3K | 1.15× | |
| 04 | California | ~30K | 1.10× | |
| 05 | Alaska | <1K | 1.09× | |
| 06 | Colorado | ~5K | 1.07× | |
| 07 | Maine | ~1K | 1.05× | |
| 08 | Vermont | <1K | 1.05× | |
| 09 | Virginia | ~7K | 1.04× | |
| 10 | Missouri | ~5K | 1.04× | |
| 11 | Massachusetts | ~6K | 1.02× | |
| 12 | Kansas | ~2K | 1.02× | |
| 13 | South Dakota | <1K | 1.02× | |
| 14 | North Dakota | <1K | 1.02× | |
| 15 | Wisconsin | ~4K | 1.01× | |
| 16 | Oklahoma | ~3K | 1.01× | |
| 17 | Nebraska | ~1K | 1.01× | |
| 18 | New Hampshire | ~1K | 1.00× | |
| 19 | Washington, District of Columbia | <1K | 1.00× | |
| 20 | Montana | <1K | 1.00× | |
| 21 | Arizona | ~6K | 0.99× | |
| 22 | Indiana | ~5K | 0.99× | |
| 23 | Minnesota | ~4K | 0.99× | |
| 24 | Idaho | ~1K | 0.99× | |
| 25 | Iowa | ~2K | 0.98× | |
| 26 | Arkansas | ~2K | 0.98× | |
| 27 | Rhode Island | <1K | 0.98× | |
| 28 | Michigan | ~7K | 0.97× | |
| 29 | Nevada | ~3K | 0.97× | |
| 30 | New Mexico | ~1K | 0.97× | |
| 31 | West Virginia | ~1K | 0.97× | |
| 32 | Hawaii | ~1K | 0.97× | |
| 33 | Delaware | <1K | 0.97× | |
| 34 | Illinois | ~9K | 0.96× | |
| 35 | Maryland | ~5K | 0.96× | |
| 36 | Connecticut | ~3K | 0.96× | |
| 37 | Ohio | ~8K | 0.95× | |
| 38 | Pennsylvania | ~9K | 0.94× | |
| 39 | Kentucky | ~3K | 0.94× | |
| 40 | Mississippi | ~2K | 0.94× | |
| 41 | Alabama | ~4K | 0.93× | |
| 42 | Louisiana | ~3K | 0.93× | |
| 43 | Texas | ~20K | 0.92× | |
| 44 | Tennessee | ~5K | 0.92× | |
| 45 | South Carolina | ~4K | 0.92× | |
| 46 | New York | ~10K | 0.91× | |
| 47 | North Carolina | ~8K | 0.90× | |
| 48 | Georgia | ~8K | 0.89× | |
| 49 | New Jersey | ~6K | 0.89× | |
| 50 | Florida | ~20K | 0.87× |
The strongest cross-interests of the Faster-than-light audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 5.57× | ||
| 02 | Online banking | Business & Career | 5.50× | ||
| 03 | Home automation | Technology & Electronics | 4.21× | ||
| 04 | Kia Motors | Cars & Mobility | 4.00× | ||
| 05 | Renewable energy | Business & Career | 3.95× | ||
| 06 | FedEx | Business & Career | 3.79× | ||
| 07 | Vehicle insurance | Cars & Mobility | 3.75× | ||
| 08 | Solar energy | Home & Garden | 3.75× | ||
| 09 | Mortgage loans | Business & Career | 3.18× | ||
| 10 | Discount stores | Shopping | 2.50× | ||
| 11 | Pizza Hut | Food & Beverages | 2.39× | ||
| 12 | McDonald's | Food & Beverages | 2.21× | ||
| 13 | Subway | Food & Beverages | 2.20× | ||
| 14 | Domino's Pizza | Food & Beverages | 2.12× | ||
| 15 | T-Mobile | Technology & Electronics | 2.05× | ||
| 16 | Capital One | Business & Career | 2.04× | ||
| 17 | Shopping malls | Shopping | 2.03× | ||
| 18 | Bank of America | Business & Career | 1.82× | ||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Furniture | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.12× | |
| Convenience Orientation | PREMIUM | 2.06× | |
| Sustainability | BALANCE | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Faster-than-light has an estimated audience of 288,300 people in United States, concentrated in California and Texas.
56.3% of Faster-than-light fans are female, 43.7% are male, with an average age of 38.7 years.
Faster-than-light fans show strongest brand affinity for Sustainable energy (5.57×), Mortgage loans (3.18×), and FedEx (3.79×) over the country average.
Faster-than-light fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Faster-than-light itself, the audience over-indexes on Mortgage loans (3.18×), FedEx (3.79×), Vehicle insurance (3.75×), and Online banking (5.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Faster-than-light. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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