Fenway Park Audience in United States

Fenway Park has an estimated audience of 3,592,004 people in United States. 38.1% are female, 61.9% are male, average age 37.7. Top regions: Massachusetts, California, New York. Top brand affinities: Capital One, Google Maps, Aaron Rodgers, Kia Sportage, CarGurus.

The average Fenway Park fan in United States is 37.7 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Capital One, Google Maps, Aaron Rodgers, with strongest over-indexing on Capital One (4.48× the country average). Demographically, the Fenway Park audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Fenway Park fans

Demographic split for Fenway Park audience in United States
MetricValue
Female38.1%
Male61.9%
Average age37.7
Estimated audience size3,592,004

Audience persona

The typical Fenway Park fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Fenway Park in United States
RegionReachAffinity
Massachusetts845,60011.95×
California204,2990.52×
New York184,2370.92×
Texas155,1600.5×
Florida126,9490.52×
Pennsylvania89,1200.74×
Connecticut82,7332.3×
Illinois72,1620.6×
New Jersey71,0820.78×
North Carolina63,9090.59×
New Hampshire59,8004.23×
Ohio59,1990.53×
Georgia54,7330.49×
Virginia53,3090.61×
Michigan46,2600.49×
Rhode Island44,6363.9×
Arizona40,6210.55×
Maine39,8583.1×
Tennessee39,3950.55×
Washington34,7660.48×
Maryland33,5150.54×
Indiana32,3650.49×
South Carolina29,4320.54×
Wisconsin29,1860.54×
Missouri28,4650.49×
Colorado28,1940.5×
Minnesota27,0660.53×
Alabama26,8000.53×
Kentucky20,8470.46×
Louisiana19,5020.42×
Utah19,4780.61×
Oregon17,1110.42×
Oklahoma16,8670.42×
Vermont15,2312.42×
Kansas15,0050.53×
Iowa14,9560.51×
Nevada14,4190.42×
Arkansas12,4700.42×
Mississippi10,3450.35×
Nebraska9,1150.51×
Idaho8,8910.49×
Washington, District of Columbia7,7910.72×
West Virginia7,5600.45×
New Mexico7,0100.39×
Hawaii6,0080.39×
Delaware5,6710.57×
Montana4,7880.48×
South Dakota3,6250.44×
North Dakota2,9730.4×
Alaska2,5350.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fenway Park audience
BrandAffinityCategory
Capital One4.48×Business & Career
Google Maps4.09×Internet & Social Media
Aaron Rodgers6.35×Sports
Kia Sportage18.93×Cars & Mobility
CarGurus5.18×Cars & Mobility
Boston Red Sox6.65×Sports
Houston Astros6.49×Sports
Indeed.com3.11×Business & Career
Los Angeles Dodgers5.01×Sports
AccuWeather4.16×Home & Garden
Circle K4.49×Shopping
Enterprise Rent-A-Car3.82×Cars & Mobility
Google News3.56×News
Toyota Supra8.91×Cars & Mobility
Bruce Willis4.18×Movies & TV
MLB2.05×Sports
Beetlejuice2.45×Movies & TV
Honda HR-V12.79×Cars & Mobility
Scooby-Doo2.63×Movies & TV
Diane Keaton3.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fenway Park audience
TraitClusterScore
Risk AppetiteTHRILL1.19
Sports ActivityPOWER1.1
Luxury OrientationPREMIUM1.09
Early Adopter MentalityPOWER1.05
LGBTQ+ IdentityOPEN1.04
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Fenway Park
CountryShare
United States91.0%
Canada3.1%
United Kingdom1.7%

See Fenway Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Fenway Park have in United States?

Fenway Park has an estimated audience of 3,592,004 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Fenway Park fans?

38.1% of Fenway Park fans are female, 61.9% are male, with an average age of 37.7 years.

Which brands do Fenway Park fans like most?

Fenway Park fans show strongest brand affinity for Capital One (4.48×), Google Maps (4.09×), and Aaron Rodgers (6.35×) over the country average.

Where do Fenway Park fans live in United States?

Fenway Park fans in United States are most concentrated in Massachusetts (reach 845,600), California (reach 204,299), and New York (reach 184,237). These three regions account for the largest share of the active audience.

What other brands do Fenway Park fans also like?

Beyond Fenway Park itself, the audience over-indexes on Google Maps (4.09×), Aaron Rodgers (6.35×), Kia Sportage (18.93×), and CarGurus (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fenway Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.