Fenway Park Audience in United States

Fenway Park logo

Fenway Park has an estimated audience of 3,592,004 people in United States. 38.1% are female, 61.9% are male, average age 37.7. Top regions: Massachusetts, California, New York. Top brand affinities: Pro-Ject, Alaska, Elsword, Product design, Goop.

The average Fenway Park fan in United States is 37.7 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, California, New York. Top brand affinities include Pro-Ject, Alaska, Elsword, with strongest over-indexing on Pro-Ject (6.39× the country average). Demographically, the Fenway Park audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Fenway Park fans

Demographic split for Fenway Park audience in United States
MetricValue
Female38.1%
Male61.9%
Average age37.7
Estimated audience size3,592,004

Audience persona

The typical Fenway Park fan in United States is more male, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Fenway Park in United States
RegionReachAffinity
Massachusetts845,60011.95×
California204,2990.52×
New York184,2370.92×
Texas155,1600.5×
Florida126,9490.52×
Pennsylvania89,1200.74×
Connecticut82,7332.3×
Illinois72,1620.6×
New Jersey71,0820.78×
North Carolina63,9090.59×
New Hampshire59,8004.23×
Ohio59,1990.53×
Georgia54,7330.49×
Virginia53,3090.61×
Michigan46,2600.49×
Rhode Island44,6363.9×
Arizona40,6210.55×
Maine39,8583.1×
Tennessee39,3950.55×
Washington34,7660.48×
Maryland33,5150.54×
Indiana32,3650.49×
South Carolina29,4320.54×
Wisconsin29,1860.54×
Missouri28,4650.49×
Colorado28,1940.5×
Minnesota27,0660.53×
Alabama26,8000.53×
Kentucky20,8470.46×
Louisiana19,5020.42×
Utah19,4780.61×
Oregon17,1110.42×
Oklahoma16,8670.42×
Vermont15,2312.42×
Kansas15,0050.53×
Iowa14,9560.51×
Nevada14,4190.42×
Arkansas12,4700.42×
Mississippi10,3450.35×
Nebraska9,1150.51×
Idaho8,8910.49×
Washington, District of Columbia7,7910.72×
West Virginia7,5600.45×
New Mexico7,0100.39×
Hawaii6,0080.39×
Delaware5,6710.57×
Montana4,7880.48×
South Dakota3,6250.44×
North Dakota2,9730.4×
Alaska2,5350.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fenway Park audience
BrandAffinityCategory
Pro-Ject6.39×Music & Radio
Alaska2.06×Travel & Leisure
Elsword18.93×Games
Product design1.59×Business & Career
Goop3.08×Internet & Social Media
Governor of Michigan4.1×Politics & Society
Wok3.29×Food & Beverages
UK garage2.64×Music & Radio
Vocal harmony2.19×Music & Radio
Home staging2.52×Home & Garden
Hipster4.57×Politics & Society
Staycation1.55×Home & Garden
Keith Stanfield3.08×Movies & TV
Grinch1.75×Movies & TV
Google Home2.56×Technology & Electronics
Hibachi3.04×Food & Beverages
Stamp collecting1.83×Home & Garden
Consequence (rapper)2.44×Music & Radio
Corona (band)2.07×Music & Radio
headspace3.34×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fenway Park audience
TraitClusterScore
Risk AppetiteTHRILL1.19
Sports ActivityPOWER1.1
Luxury OrientationPREMIUM1.09
Early Adopter MentalityPOWER1.05
LGBTQ+ IdentityOPEN1.04
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Fenway Park
CountryShare
United States91.0%
Canada3.1%
United Kingdom1.7%

See Fenway Park audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Fenway Park have in United States?

Fenway Park has an estimated audience of 3,592,004 people in United States, concentrated in Massachusetts and California.

What is the gender split and age of Fenway Park fans?

38.1% of Fenway Park fans are female, 61.9% are male, with an average age of 37.7 years.

Which brands do Fenway Park fans like most?

Fenway Park fans show strongest brand affinity for Pro-Ject (6.39×), Alaska (2.06×), and Elsword (18.93×) over the country average.

Where do Fenway Park fans live in United States?

Fenway Park fans in United States are most concentrated in Massachusetts (reach 845,600), California (reach 204,299), and New York (reach 184,237). These three regions account for the largest share of the active audience.

What other brands do Fenway Park fans also like?

Beyond Fenway Park itself, the audience over-indexes on Alaska (2.06×), Elsword (18.93×), Product design (1.59×), and Goop (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fenway Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.