A data profile of the people who buy, follow and care about Flavor Flav in United States — modelled from more than twelve digital signal sources. Flavor Flav has an estimated audience of 1,883,958 people in United States.
The average Flavor Flav fan in United States is 33.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FedEx, Mortgage loans, Pizza Hut, with strongest over-indexing on FedEx (3.61× the country average).
Demographically, the Flavor Flav audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Flavor Flav fan in United States is more male, around 33.9 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.
The key figures that characterise the Flavor Flav profile in United States.
14.2% are female, 85.8% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 14.2% |
| Male | 85.8% |
| Average age | 33.9 |
| Estimated audience size | 1,883,958 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 25% | |
| 40-49 | 16% | |
| 50+ | 7% |
Where the Flavor Flav audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~30K | 1.35× | |
| 02 | Louisiana | ~30K | 1.22× | |
| 03 | Arkansas | ~20K | 1.22× | |
| 04 | Michigan | ~60K | 1.17× | |
| 05 | Mississippi | ~20K | 1.14× | |
| 06 | Georgia | ~70K | 1.13× | |
| 07 | South Carolina | ~30K | 1.13× | |
| 08 | Alabama | ~30K | 1.13× | |
| 09 | North Carolina | ~70K | 1.12× | |
| 10 | Rhode Island | ~7K | 1.11× | |
| 11 | Pennsylvania | ~70K | 1.09× | |
| 12 | Ohio | ~70K | 1.09× | |
| 13 | Tennessee | ~40K | 1.08× | |
| 14 | Massachusetts | ~40K | 1.08× | |
| 15 | Missouri | ~30K | 1.08× | |
| 16 | Connecticut | ~20K | 1.07× | |
| 17 | Delaware | ~6K | 1.07× | |
| 18 | New Hampshire | ~8K | 1.06× | |
| 19 | Indiana | ~40K | 1.05× | |
| 20 | Maryland | ~40K | 1.05× | |
| 21 | Washington, District of Columbia | ~6K | 1.05× | |
| 22 | Illinois | ~70K | 1.04× | |
| 23 | Minnesota | ~30K | 1.03× | |
| 24 | Kentucky | ~20K | 1.01× | |
| 25 | West Virginia | ~9K | 1.01× | |
| 26 | Kansas | ~20K | 1.00× | |
| 27 | Wisconsin | ~30K | 0.99× | |
| 28 | Maine | ~7K | 0.99× | |
| 29 | New York | ~100K | 0.98× | |
| 30 | Virginia | ~50K | 0.97× | |
| 31 | Iowa | ~20K | 0.97× | |
| 32 | New Jersey | ~50K | 0.96× | |
| 33 | Florida | ~100K | 0.95× | |
| 34 | Utah | ~20K | 0.95× | |
| 35 | Oklahoma | ~20K | 0.94× | |
| 36 | Nebraska | ~9K | 0.93× | |
| 37 | Vermont | ~3K | 0.93× | |
| 38 | Arizona | ~40K | 0.92× | |
| 39 | Colorado | ~30K | 0.92× | |
| 40 | Oregon | ~20K | 0.91× | |
| 41 | North Dakota | ~4K | 0.90× | |
| 42 | Texas | ~100K | 0.88× | |
| 43 | New Mexico | ~9K | 0.88× | |
| 44 | Washington | ~30K | 0.87× | |
| 45 | Montana | ~5K | 0.87× | |
| 46 | California | ~200K | 0.86× | |
| 47 | Idaho | ~8K | 0.86× | |
| 48 | South Dakota | ~4K | 0.86× | |
| 49 | Alaska | ~3K | 0.83× | |
| 50 | Hawaii | ~7K | 0.81× |
The strongest cross-interests of the Flavor Flav audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Southampton F.C. | Sports | 14.01× | ||
| 02 | Lottery | Games | 3.93× | ||
| 03 | Retail banking | Business & Career | 3.79× | ||
| 04 | FedEx | Business & Career | 3.61× | ||
| 05 | Sustainable energy | Home & Garden | 3.44× | ||
| 06 | Renewable energy | Business & Career | 3.37× | ||
| 07 | Internet celebrity | Internet & Social Media | 2.92× | ||
| 08 | Solar energy | Home & Garden | 2.80× | ||
| 09 | Mortgage loans | Business & Career | 2.71× | ||
| 10 | Discount stores | Shopping | 2.70× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.67× | ||
| 12 | Pizza Hut | Food & Beverages | 2.55× | ||
| 13 | TMZ | Internet & Social Media | 2.40× | ||
| 14 | Domino's Pizza | Food & Beverages | 2.35× | ||
| 15 | Shopping malls | Shopping | 2.00× | ||
| 16 | Subway | Food & Beverages | 1.94× | ||
| 17 | McDonald's | Food & Beverages | 1.90× | ||
| 18 | TV talkshows | Movies & TV | 1.83× | ||
| 19 | T-Mobile | Technology & Electronics | 1.58× | ||
| 20 | Barbecue | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.49× | |
| Career Orientation | POWER | 1.86× | |
| Price Sensitivity | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.50× | |
| Risk Appetite | THRILL | 0.56× | |
| Design Affinity | PREMIUM | 0.56× |
Flavor Flav has an estimated audience of 1,883,958 people in United States, concentrated in California and Texas.
14.2% of Flavor Flav fans are female, 85.8% are male, with an average age of 33.9 years.
Flavor Flav fans show strongest brand affinity for FedEx (3.61×), Mortgage loans (2.71×), and Pizza Hut (2.55×) over the country average.
Flavor Flav fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Flavor Flav itself, the audience over-indexes on Mortgage loans (2.71×), Pizza Hut (2.55×), TMZ (2.4×), and Renewable energy (3.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Flavor Flav. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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