Rascasse Audience Intelligence

Flint Audience in United States

A data profile of the people who buy, follow and care about Flint in United States — modelled from more than twelve digital signal sources. Flint has an estimated audience of 1,712,927 people in United States.

#44among Department store in United States#1299among POI in United States#282in Shopping

The average Flint fan in United States is 42.0 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, California, Texas.

Top brand affinities include Discount Tire, Britney Spears, Rail transport, with strongest over-indexing on Discount Tire (2.84× the country average).

Demographically, the Flint audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flint fan in United States is more male, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Discount Tire.

Category: Shopping · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flint profile in United States.

Audience size
1.7M
in United States
Gender
37.3%♀
62.7% male
Age
42.0
average years
Country rank
#16069
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flint fans

37.3% are female, 62.7% are male, average age 42.0.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Flint audience in United States
MetricValue
Female37.3%
Male62.7%
Average age42.0
Estimated audience size1,712,927
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Flint audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4927%
50+23%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Flint audience comes from United States.

Worldwide audience distribution share by country for Flint
CountryShare
United States62.7%
United Kingdom12.3%
France3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flint audience in United States is strongest.

Fig. 05

Top regions by affinity

Flint fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K7.40×
02Oklahoma~40K1.94×
03Arizona~60K1.61×
04Georgia~80K1.52×
05Texas~200K1.09×
06Massachusetts~40K1.06×
07Ohio~50K1.03×
08North Carolina~50K0.98×
09Washington, District of Columbia~5K0.96×
10Indiana~30K0.95×
11North Dakota~3K0.95×
12Washington~30K0.94×
13Pennsylvania~50K0.91×
14New York~90K0.90×
15Missouri~20K0.90×
16Louisiana~20K0.90×
17Connecticut~20K0.89×
18Kansas~10K0.89×
19California~200K0.88×
20Utah~10K0.88×
21Montana~4K0.88×
22Virginia~40K0.87×
23Maine~5K0.87×
24Oregon~20K0.86×
25Idaho~7K0.85×
26New Hampshire~6K0.85×
27Rhode Island~5K0.85×
28South Dakota~3K0.85×
29Alaska~3K0.85×
30Illinois~50K0.84×
31New Jersey~40K0.84×
32Arkansas~10K0.84×
33Vermont~2K0.83×
34Tennessee~30K0.82×
35Minnesota~20K0.82×
36Kentucky~20K0.81×
37Nebraska~7K0.80×
38West Virginia~6K0.80×
39Maryland~20K0.79×
40Colorado~20K0.79×
41Wisconsin~20K0.78×
42Alabama~20K0.78×
43Iowa~10K0.76×
44Florida~90K0.75×
45South Carolina~20K0.75×
46New Mexico~6K0.74×
47Hawaii~5K0.74×
48Delaware~3K0.71×
49Mississippi~10K0.70×
50Nevada~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Flint, United States
0.64×1.00×7.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flint audience
#·InterestCategoryAffinity×
01Tom HardyMovies & TV4.67×
02Malt whiskyFood & Beverages4.52×
03CigarFood & Beverages3.41×
04Ryan GoslingMovies & TV3.37×
05Chopper (motorcycle)Cars & Mobility3.15×
06Discount TireShopping2.84×
07Keanu ReevesMovies & TV2.77×
08WorkwearFashion & Accessoires2.76×
09Rail transportTravel & Leisure2.72×
10Atlanta BravesSports2.60×
11FanaticsFashion & Accessoires2.48×
12Britney SpearsMusic & Radio2.40×
13Internet celebrityInternet & Social Media2.36×
14Non-alcoholic beverageFood & Beverages2.29×
15Hardware storeHome & Garden2.22×
16Air pollutionHealth2.09×
17GameStopGames1.93×
18Online newspaperNews1.92×
19PersonalisationHome & Garden1.91×
20Detroit TigersSports1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flint audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.91×
Career OrientationPOWER1.86×
DIY MentalityTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flint audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.33×
Quality AwarenessPREMIUM0.45×
MindfulnessBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flint have in United States?

Flint has an estimated audience of 1,712,927 people in United States, concentrated in Michigan and California.

02

What is the gender split and age of Flint fans?

37.3% of Flint fans are female, 62.7% are male, with an average age of 42.0 years.

03

Which brands do Flint fans like most?

Flint fans show strongest brand affinity for Discount Tire (2.84×), Britney Spears (2.4×), and Rail transport (2.72×) over the country average.

04

Where do Flint fans live in United States?

Flint fans in United States are most concentrated in Michigan (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flint fans also like?

Beyond Flint itself, the audience over-indexes on Britney Spears (2.4×), Rail transport (2.72×), Hardware store (2.22×), and Internet celebrity (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Flint audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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