Flint Audience in United States

Flint logo

Flint has an estimated audience of 1,712,927 people in United States. 37.3% are female, 62.7% are male, average age 42.0. Top regions: Michigan, California, Texas. Top brand affinities: Discount Tire, GameStop, Internet celebrity, Hardware store, Call of Duty.

The average Flint fan in United States is 42.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Discount Tire, GameStop, Internet celebrity, with strongest over-indexing on Discount Tire (2.47× the country average). Demographically, the Flint audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: POI · Subtype: Department store

Demographics of Flint fans

Demographic split for Flint audience in United States
MetricValue
Female37.3%
Male62.7%
Average age42.0
Estimated audience size1,712,927

Audience persona

The typical Flint fan in United States is more male, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Discount Tire.

Top regions in United States

Top regions ranked by reach for Flint in United States
RegionReachAffinity
Michigan278,4796.22×
California176,6000.94×
Texas144,5760.98×
Florida91,2720.79×
New York90,0160.94×
Georgia84,0971.59×
Arizona66,3301.9×
Ohio53,6741.02×
Illinois50,9220.89×
Pennsylvania47,3070.82×
Oklahoma42,2852.22×
North Carolina41,8720.81×
Massachusetts37,3931.11×
Virginia36,2800.87×
New Jersey35,8900.82×
Washington32,4150.94×
Indiana31,9221.02×
Tennessee28,6880.83×
Missouri22,6800.82×
Colorado22,6750.84×
Maryland22,4780.76×
Minnesota21,2720.87×
Wisconsin20,5640.8×
Alabama19,7880.83×
South Carolina19,7170.77×
Kentucky18,2770.85×
Oregon18,2600.93×
Louisiana16,4380.74×
Connecticut15,3190.89×
Utah14,4070.94×
Arkansas12,4290.88×
Kansas12,4190.92×
Iowa11,0020.78×
Nevada10,8190.65×
Mississippi9,6820.69×
Idaho7,3270.85×
West Virginia6,4490.81×
Nebraska6,4490.75×
New Mexico6,4000.74×
New Hampshire5,7490.85×
Maine5,2990.86×
Hawaii5,2060.71×
Washington, District of Columbia4,5950.89×
Rhode Island4,5560.84×
Montana4,1140.87×
North Dakota3,0230.86×
Delaware2,9380.62×
South Dakota2,9370.74×
Vermont2,1410.71×
Wyoming2,1030.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flint audience
BrandAffinityCategory
Discount Tire2.47×Shopping
GameStop2.25×Games
Internet celebrity2.14×Internet & Social Media
Hardware store1.86×Home & Garden
Call of Duty2.52×Games
Chopper (motorcycle)3.42×Cars & Mobility
Atlanta Braves2.42×Sports
Rail transport1.93×Travel & Leisure
Buffalo Bills1.67×Sports
Detroit Tigers1.72×Sports
Online newspaper1.58×News
Computer hardware1.67×Technology & Electronics
Keanu Reeves2.63×Movies & TV
Tom Hardy3.01×Movies & TV
Magic: The Gathering2.92×Games
Personalisation1.68×Home & Garden
Automobile repair shop2.26×Cars & Mobility
Air pollution1.92×Health
Detroit Lions1.51×Sports
Workwear2.45×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flint audience
TraitClusterScore
IndividualismJOY1.68
ExtroversionTHRILL1.58
Career OrientationPOWER1.45
DIY MentalityTHRILL1.44
Luxury OrientationPREMIUM1.39
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Flint
CountryShare
United States63.2%
United Kingdom12.0%
France3.8%

See Flint audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Flint have in United States?

Flint has an estimated audience of 1,712,927 people in United States, concentrated in Michigan and California.

What is the gender split and age of Flint fans?

37.3% of Flint fans are female, 62.7% are male, with an average age of 42.0 years.

Which brands do Flint fans like most?

Flint fans show strongest brand affinity for Discount Tire (2.47×), GameStop (2.25×), and Internet celebrity (2.14×) over the country average.

Where do Flint fans live in United States?

Flint fans in United States are most concentrated in Michigan (reach 278,479), California (reach 176,600), and Texas (reach 144,576). These three regions account for the largest share of the active audience.

What other brands do Flint fans also like?

Beyond Flint itself, the audience over-indexes on GameStop (2.25×), Internet celebrity (2.14×), Hardware store (1.86×), and Call of Duty (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.