Flint Audience in United States
Flint has an estimated audience of 1,712,927 people in United States. 37.3% are female, 62.7% are male, average age 42.0. Top regions: Michigan, California, Texas. Top brand affinities: ABC 7 Chicago, WESH, WFTV, JTV (Indonesia), nbc chicago.
The average Flint fan in United States is 42.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include ABC 7 Chicago, WESH, WFTV, with strongest over-indexing on ABC 7 Chicago (2.14× the country average). Demographically, the Flint audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Department store
Demographics of Flint fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 42.0 |
| Estimated audience size | 1,712,927 |
Audience persona
The typical Flint fan in United States is more male, around 42.0 years old, with strong Individualism tendencies and a notable affinity for ABC 7 Chicago.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 278,479 | 6.22× |
| California | 176,600 | 0.94× |
| Texas | 144,576 | 0.98× |
| Florida | 91,272 | 0.79× |
| New York | 90,016 | 0.94× |
| Georgia | 84,097 | 1.59× |
| Arizona | 66,330 | 1.9× |
| Ohio | 53,674 | 1.02× |
| Illinois | 50,922 | 0.89× |
| Pennsylvania | 47,307 | 0.82× |
| Oklahoma | 42,285 | 2.22× |
| North Carolina | 41,872 | 0.81× |
| Massachusetts | 37,393 | 1.11× |
| Virginia | 36,280 | 0.87× |
| New Jersey | 35,890 | 0.82× |
| Washington | 32,415 | 0.94× |
| Indiana | 31,922 | 1.02× |
| Tennessee | 28,688 | 0.83× |
| Missouri | 22,680 | 0.82× |
| Colorado | 22,675 | 0.84× |
| Maryland | 22,478 | 0.76× |
| Minnesota | 21,272 | 0.87× |
| Wisconsin | 20,564 | 0.8× |
| Alabama | 19,788 | 0.83× |
| South Carolina | 19,717 | 0.77× |
| Kentucky | 18,277 | 0.85× |
| Oregon | 18,260 | 0.93× |
| Louisiana | 16,438 | 0.74× |
| Connecticut | 15,319 | 0.89× |
| Utah | 14,407 | 0.94× |
| Arkansas | 12,429 | 0.88× |
| Kansas | 12,419 | 0.92× |
| Iowa | 11,002 | 0.78× |
| Nevada | 10,819 | 0.65× |
| Mississippi | 9,682 | 0.69× |
| Idaho | 7,327 | 0.85× |
| West Virginia | 6,449 | 0.81× |
| Nebraska | 6,449 | 0.75× |
| New Mexico | 6,400 | 0.74× |
| New Hampshire | 5,749 | 0.85× |
| Maine | 5,299 | 0.86× |
| Hawaii | 5,206 | 0.71× |
| Washington, District of Columbia | 4,595 | 0.89× |
| Rhode Island | 4,556 | 0.84× |
| Montana | 4,114 | 0.87× |
| North Dakota | 3,023 | 0.86× |
| Delaware | 2,938 | 0.62× |
| South Dakota | 2,937 | 0.74× |
| Vermont | 2,141 | 0.71× |
| Wyoming | 2,103 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ABC 7 Chicago | 2.14× | Movies & TV |
| WESH | 2.33× | Movies & TV |
| WFTV | 2.01× | Movies & TV |
| JTV (Indonesia) | 1.72× | |
| nbc chicago | 1.78× | Movies & TV |
| WSVN | 1.93× | Movies & TV |
| Better Off Dead (film) | 2.93× | Movies & TV |
| Mike Conley, Jr. | 1.86× | Sports |
| Totally Spies! | 2.74× | Movies & TV |
| Laguna (province) | 2.2× | |
| Temple Grandin | 1.56× | Literature |
| Grover Cleveland | 1.67× | Politics & Society |
| Nasal cavity | 1.53× | Health |
| ABC TV | 1.75× | Movies & TV |
| Caesarea | 2.78× | Travel & Leisure |
| Fist of Legend | 3.15× | Movies & TV |
| Chicago Stock Exchange | 3.24× | Business & Career |
| Nielsen Corporation | 2.12× | Business & Career |
| William F. Buckley, Jr. | 2.42× | |
| Mother Goose | 1.86× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.68 |
| Extroversion | THRILL | 1.58 |
| Career Orientation | POWER | 1.45 |
| DIY Mentality | THRILL | 1.44 |
| Luxury Orientation | PREMIUM | 1.39 |
| Tradition | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 63.2% |
| United Kingdom | 12.0% |
| France | 3.8% |
See Flint audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does Flint have in United States?
Flint has an estimated audience of 1,712,927 people in United States, concentrated in Michigan and California.
What is the gender split and age of Flint fans?
37.3% of Flint fans are female, 62.7% are male, with an average age of 42.0 years.
Which brands do Flint fans like most?
Flint fans show strongest brand affinity for ABC 7 Chicago (2.14×), WESH (2.33×), and WFTV (2.01×) over the country average.
Where do Flint fans live in United States?
Flint fans in United States are most concentrated in Michigan (reach 278,479), California (reach 176,600), and Texas (reach 144,576). These three regions account for the largest share of the active audience.
What other brands do Flint fans also like?
Beyond Flint itself, the audience over-indexes on WESH (2.33×), WFTV (2.01×), JTV (Indonesia) (1.72×), and nbc chicago (1.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Flint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.