Flipping Audience in United States

Flipping logo

Flipping has an estimated audience of 878,057 people in United States. 53.8% are female, 46.2% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Barban, Home equity, Combat sport, Nebraska Cornhuskers football, Natural rubber.

The average Flipping fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barban, Home equity, Combat sport, with strongest over-indexing on Barban (20.63× the country average). Demographically, the Flipping audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Flipping fans

Demographic split for Flipping audience in United States
MetricValue
Female53.8%
Male46.2%
Average age35.2
Estimated audience size878,057

Audience persona

The typical Flipping fan in United States is balanced, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Barban.

Top regions in United States

Top regions ranked by reach for Flipping in United States
RegionReachAffinity
California138,7601.44×
Texas115,9991.54×
Florida69,9431.18×
New York51,5441.05×
Illinois37,1881.27×
Georgia29,5481.09×
Pennsylvania27,9760.95×
North Carolina25,3770.96×
New Jersey24,4761.1×
Ohio24,3880.9×
Michigan23,0741×
Virginia20,8370.97×
Arizona19,2201.07×
Washington18,5021.05×
Tennessee17,1890.98×
Maryland16,7831.11×
Indiana16,6281.04×
Massachusetts15,6010.9×
Oklahoma13,4861.38×
Missouri13,0680.92×
Colorado12,9530.94×
Minnesota12,1960.97×
South Carolina11,4370.87×
Wisconsin11,2960.86×
Utah10,9861.4×
Kentucky10,8330.98×
Alabama10,2490.84×
Oregon10,1581.01×
Iowa10,1211.4×
Louisiana9,6920.86×
Nevada9,0081.06×
Connecticut8,0840.92×
Arkansas7,2501×
Kansas6,9801.01×
Mississippi6,3000.87×
Idaho6,0301.37×
New Mexico4,7491.08×
Nebraska4,3941×
Hawaii3,6910.98×
West Virginia3,3830.83×
New Hampshire2,7370.79×
Montana2,6481.09×
Maine2,2850.73×
Rhode Island2,2790.82×
Washington, District of Columbia1,9920.75×
Delaware1,9230.79×
South Dakota1,8730.92×
North Dakota1,5600.86×
Alaska1,3490.72×
Vermont9990.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flipping audience
BrandAffinityCategory
Barban20.63×Travel & Leisure
Home equity3.54×Home & Garden
Combat sport1.82×Sports
Nebraska Cornhuskers football3.21×Sports
Natural rubber1.73×Cars & Mobility
Urban horticulture2.21×Home & Garden
Wikia2.07×Internet & Social Media
Racing1.54×Cars & Mobility
Pro-Ject2.34×Music & Radio
Stamp collecting2.6×Home & Garden
edureka19×Business & Career
Jeep Grand Cherokee (WJ)2.96×Cars & Mobility
Rift15.92×Games
Keeper (password manager)2.97×Technology & Electronics
Home staging2.42×Home & Garden
Jesse Plemons1.58×Movies & TV
Jill Scott2.64×Music & Radio
Corona (band)2.51×Music & Radio
Consequence (rapper)2.78×Music & Radio
Jorge Salinas7.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flipping audience
TraitClusterScore
Quality AwarenessPREMIUM1.93
Luxury OrientationPREMIUM1.83
Career OrientationPOWER1.81
LGBTQ+ IdentityOPEN1.74
Design AffinityPREMIUM1.6
Family OrientationCONSERVATISM1.46

Worldwide distribution

Worldwide audience distribution share by country for Flipping
CountryShare
United States22.9%
Japan19.4%
Indonesia12.9%

See Flipping audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Flipping have in United States?

Flipping has an estimated audience of 878,057 people in United States, concentrated in California and Texas.

What is the gender split and age of Flipping fans?

53.8% of Flipping fans are female, 46.2% are male, with an average age of 35.2 years.

Which brands do Flipping fans like most?

Flipping fans show strongest brand affinity for Barban (20.63×), Home equity (3.54×), and Combat sport (1.82×) over the country average.

Where do Flipping fans live in United States?

Flipping fans in United States are most concentrated in California (reach 138,760), Texas (reach 115,999), and Florida (reach 69,943). These three regions account for the largest share of the active audience.

What other brands do Flipping fans also like?

Beyond Flipping itself, the audience over-indexes on Home equity (3.54×), Combat sport (1.82×), Nebraska Cornhuskers football (3.21×), and Natural rubber (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flipping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.