Rascasse Audience Intelligence

Flipping Audience in United States

A data profile of the people who buy, follow and care about Flipping in United States — modelled from more than twelve digital signal sources. Flipping has an estimated audience of 878,057 people in United States.

#9162among Topic in United States#1660in Business & Career

The average Flipping fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indeed.com, Jewel-Osco, Jollibee, with strongest over-indexing on Indeed.com (11.42× the country average).

Demographically, the Flipping audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flipping fan in United States is balanced, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flipping profile in United States.

Audience size
878K
in United States
Gender
53.8%♀
46.2% male
Age
35.2
average years
Country rank
#25811
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flipping fans

53.8% are female, 46.2% are male, average age 35.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Flipping audience in United States
MetricValue
Female53.8%
Male46.2%
Average age35.2
Estimated audience size878,057
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Flipping audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Flipping audience comes from United States.

Worldwide audience distribution share by country for Flipping
CountryShare
United States22.7%
Japan19.1%
Indonesia12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flipping audience in United States is strongest.

Fig. 05

Top regions by affinity

Flipping fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~10K1.42×
02Texas~100K1.40×
03Oklahoma~10K1.40×
04California~100K1.36×
05Idaho~6K1.36×
06Utah~10K1.35×
07Illinois~40K1.21×
08Arizona~20K1.12×
09Oregon~10K1.12×
10Maryland~20K1.09×
11New Mexico~5K1.09×
12Montana~3K1.09×
13Florida~60K1.06×
14New Jersey~20K1.03×
15Indiana~20K1.03×
16Nevada~9K1.03×
17Kansas~7K1.03×
18Washington~20K1.02×
19Arkansas~7K1.02×
20Hawaii~4K1.02×
21South Dakota~2K1.02×
22Nebraska~4K1.01×
23Georgia~30K1.00×
24Michigan~20K0.99×
25Minnesota~10K0.98×
26Louisiana~10K0.98×
27Kentucky~10K0.98×
28New York~50K0.96×
29North Dakota~2K0.96×
30Missouri~10K0.95×
31Connecticut~8K0.95×
32Tennessee~20K0.93×
33Pennsylvania~30K0.92×
34North Carolina~20K0.92×
35Virginia~20K0.90×
36Colorado~10K0.90×
37Ohio~20K0.89×
38Alabama~10K0.89×
39Mississippi~6K0.89×
40Wisconsin~10K0.88×
41South Carolina~10K0.88×
42West Virginia~4K0.87×
43Massachusetts~10K0.86×
44Alaska~2K0.86×
45Rhode Island~2K0.85×
46New Hampshire~3K0.84×
47Delaware~2K0.83×
48Maine~2K0.78×
49Vermont~1K0.75×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Flipping, United States
0.71×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flipping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flipping audience
#·InterestCategoryAffinity×
01Jewel-OscoShopping20.47×
02Sliding DoorsMovies & TV17.43×
03Julian CasablancasMusic & Radio14.68×
04JollibeeFood & Beverages14.42×
05Passive incomeBusiness & Career14.33×
06Bonefish GrillFood & Beverages12.52×
07Indeed.comBusiness & Career11.42×
08JD SportsShopping11.40×
09The Bold and the BeautifulMovies & TV9.85×
10Chumba CasinoTravel & Leisure9.16×
11Nothing Bundt CakesFood & Beverages7.71×
12Asset managementBusiness & Career6.60×
13Money managementBusiness & Career6.40×
14Sustainable energyHome & Garden4.41×
15Texas RoadhouseFood & Beverages3.85×
16Renewable energyBusiness & Career3.61×
17FedExBusiness & Career2.96×
18Mortgage loansBusiness & Career2.86×
19Planet FitnessSports2.62×
20PinterestInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flipping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flipping audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.15×
Career OrientationPOWER2.10×
Family OrientationCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flipping audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Early Adopter MentalityPOWER0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flipping have in United States?

Flipping has an estimated audience of 878,057 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flipping fans?

53.8% of Flipping fans are female, 46.2% are male, with an average age of 35.2 years.

03

Which brands do Flipping fans like most?

Flipping fans show strongest brand affinity for Indeed.com (11.42×), Jewel-Osco (20.47×), and Jollibee (14.42×) over the country average.

04

Where do Flipping fans live in United States?

Flipping fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Flipping fans also like?

Beyond Flipping itself, the audience over-indexes on Jewel-Osco (20.47×), Jollibee (14.42×), Passive income (14.33×), and Nothing Bundt Cakes (7.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Flipping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flipping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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