A data profile of the people who buy, follow and care about Fodder in United States — modelled from more than twelve digital signal sources. Fodder has an estimated audience of 3,246,933 people in United States.
The average Fodder fan in United States is 42.1 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Atlético Madrid, Web server, Milwaukee Brewers, with strongest over-indexing on Atlético Madrid (10.55× the country average).
Demographically, the Fodder audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fodder fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Atlético Madrid.
The key figures that characterise the Fodder profile in United States.
55.2% are female, 44.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.1 |
| Estimated audience size | 3,246,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Fodder audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.8% |
| Mexico | 14.9% |
| Colombia | 7.5% |
Where the Fodder audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~20K | 1.64× | |
| 02 | Vermont | ~7K | 1.27× | |
| 03 | Massachusetts | ~80K | 1.20× | |
| 04 | Maine | ~10K | 1.17× | |
| 05 | New York | ~200K | 1.15× | |
| 06 | Oregon | ~40K | 1.15× | |
| 07 | Washington | ~70K | 1.14× | |
| 08 | Colorado | ~60K | 1.12× | |
| 09 | Connecticut | ~40K | 1.11× | |
| 10 | Hawaii | ~20K | 1.10× | |
| 11 | Montana | ~10K | 1.10× | |
| 12 | Alaska | ~8K | 1.09× | |
| 13 | California | ~400K | 1.08× | |
| 14 | Virginia | ~90K | 1.08× | |
| 15 | Maryland | ~60K | 1.07× | |
| 16 | New Hampshire | ~10K | 1.07× | |
| 17 | Rhode Island | ~10K | 1.03× | |
| 18 | Minnesota | ~50K | 1.02× | |
| 19 | Utah | ~30K | 1.02× | |
| 20 | Idaho | ~20K | 1.02× | |
| 21 | Georgia | ~100K | 1.00× | |
| 22 | Tennessee | ~60K | 0.99× | |
| 23 | North Carolina | ~100K | 0.98× | |
| 24 | Missouri | ~50K | 0.98× | |
| 25 | Kentucky | ~40K | 0.97× | |
| 26 | Kansas | ~20K | 0.96× | |
| 27 | Nebraska | ~20K | 0.96× | |
| 28 | Pennsylvania | ~100K | 0.95× | |
| 29 | Illinois | ~100K | 0.95× | |
| 30 | Ohio | ~90K | 0.93× | |
| 31 | New Jersey | ~80K | 0.93× | |
| 32 | Indiana | ~60K | 0.93× | |
| 33 | Wisconsin | ~50K | 0.93× | |
| 34 | Alabama | ~40K | 0.93× | |
| 35 | West Virginia | ~10K | 0.93× | |
| 36 | Michigan | ~80K | 0.92× | |
| 37 | Oklahoma | ~30K | 0.92× | |
| 38 | South Dakota | ~7K | 0.92× | |
| 39 | Arkansas | ~20K | 0.91× | |
| 40 | North Dakota | ~6K | 0.91× | |
| 41 | Louisiana | ~40K | 0.90× | |
| 42 | Iowa | ~20K | 0.90× | |
| 43 | Delaware | ~8K | 0.89× | |
| 44 | Texas | ~200K | 0.88× | |
| 45 | South Carolina | ~40K | 0.87× | |
| 46 | New Mexico | ~10K | 0.86× | |
| 47 | Florida | ~200K | 0.85× | |
| 48 | Arizona | ~60K | 0.85× | |
| 49 | Mississippi | ~20K | 0.84× | |
| 50 | Nevada | ~30K | 0.82× |
The strongest cross-interests of the Fodder audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlético Madrid | Sports | 10.55× | ||
| 02 | FIFA Club World Cup | Sports | 10.17× | ||
| 03 | Lyric poetry | Literature | 9.78× | ||
| 04 | El País | News | 8.42× | ||
| 05 | Colorado Rockies | Sports | 6.49× | ||
| 06 | San Diego Padres | Sports | 5.92× | ||
| 07 | Web server | Technology & Electronics | 5.71× | ||
| 08 | Korean cuisine | Food & Beverages | 5.37× | ||
| 09 | La Liga | Sports | 5.01× | ||
| 10 | Milwaukee Brewers | Sports | 4.76× | ||
| 11 | Pittsburgh Pirates | Sports | 4.14× | ||
| 12 | Mineral water | Food & Beverages | 3.99× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 3.87× | ||
| 14 | Detroit Tigers | Sports | 3.43× | ||
| 15 | Sports club | Sports | 2.98× | ||
| 16 | Las Vegas | Travel & Leisure | 2.28× | ||
| 17 | Real Madrid C.F. | Sports | 2.05× | ||
| 18 | Genetics | Kids & Family | 2.02× | ||
| 19 | Radio | Technology & Electronics | 1.87× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Spirituality | BALANCE | 1.54× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.77× |
Fodder has an estimated audience of 3,246,933 people in United States, concentrated in California and Texas.
55.2% of Fodder fans are female, 44.8% are male, with an average age of 42.1 years.
Fodder fans show strongest brand affinity for Atlético Madrid (10.55×), Web server (5.71×), and Milwaukee Brewers (4.76×) over the country average.
Fodder fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fodder itself, the audience over-indexes on Web server (5.71×), Milwaukee Brewers (4.76×), Detroit Tigers (3.43×), and Korean cuisine (5.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fodder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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