Food security Audience in United States

Food security logo

Food security has an estimated audience of 2,243,957 people in United States. 58.8% are female, 41.2% are male, average age 44.3. Top regions: California, Florida, Texas. Top brand affinities: Fox News Channel, Bank of America, Gmail, United States Postal Service, Malnutrition.

The average Food security fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Fox News Channel, Bank of America, Gmail, with strongest over-indexing on Fox News Channel (2.5× the country average). Demographically, the Food security audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Food security fans

Demographic split for Food security audience in United States
MetricValue
Female58.8%
Male41.2%
Average age44.3
Estimated audience size2,243,957

Audience persona

The typical Food security fan in United States is more female, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Food security in United States
RegionReachAffinity
California253,8081.03×
Florida217,2211.43×
Texas156,4650.81×
New York156,2261.25×
North Carolina66,6960.99×
Illinois66,3640.89×
Georgia63,2510.91×
Virginia62,3301.14×
Pennsylvania56,9110.75×
Washington56,2231.25×
Maryland50,5541.31×
Massachusetts49,6511.12×
Ohio48,6040.7×
Michigan46,4490.79×
Arizona46,3481.01×
New Jersey44,5670.78×
Tennessee39,7870.88×
Wisconsin32,7260.97×
Colorado31,4850.89×
Minnesota29,8130.93×
Missouri28,8030.8×
Indiana28,6910.7×
Oregon28,1161.09×
Louisiana26,5120.92×
South Carolina26,2150.78×
Washington, District of Columbia21,8213.24×
Kentucky21,1810.75×
Oklahoma20,7250.83×
Connecticut19,2210.85×
Alabama18,9830.61×
Iowa18,5961.01×
Hawaii18,3741.9×
Kansas17,1400.97×
Arkansas15,4860.84×
Nevada14,5430.67×
Mississippi13,7620.74×
Utah11,2980.56×
Nebraska10,3890.92×
Alaska10,2042.13×
New Mexico8,8150.78×
West Virginia7,9530.76×
Idaho7,3440.65×
Maine6,9260.86×
Montana6,2601.01×
Rhode Island6,0260.84×
New Hampshire5,9290.67×
Vermont5,3341.35×
South Dakota5,203
Delaware4,8570.78×
North Dakota4,7491.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food security audience
BrandAffinityCategory
Fox News Channel2.5×Movies & TV
Bank of America3.23×Business & Career
Gmail2.69×Internet & Social Media
United States Postal Service2.46×Business & Career
Malnutrition33.02×Politics & Society
CNN2.02×Movies & TV
Yahoo! Finance2.76×Business & Career
Food storage6.73×Home & Garden
X1.68×Internet & Social Media
Benjamin Netanyahu4.8×Politics & Society
Costco2.05×Shopping
Boss Corporation14.82×Music & Radio
DuckDuckGo4.92×Internet & Social Media
Breaking news1.95×Movies & TV
Donation2.99×Business & Career
Election2.94×Politics & Society
Politics1.82×Politics & Society
Agriculture2.02×Business & Career
Therapy1.91×Health
Medicine1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food security audience
TraitClusterScore
SustainabilityBALANCE2.02
Family OrientationCONSERVATISM1.76
Community OrientationOPEN1.69
PatriotismCONSERVATISM1.67
Career OrientationPOWER1.46
SpiritualityBALANCE1.37

Worldwide distribution

Worldwide audience distribution share by country for Food security
CountryShare
United States23.6%
Canada4.4%
India3.8%

See Food security audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food security have in United States?

Food security has an estimated audience of 2,243,957 people in United States, concentrated in California and Florida.

What is the gender split and age of Food security fans?

58.8% of Food security fans are female, 41.2% are male, with an average age of 44.3 years.

Which brands do Food security fans like most?

Food security fans show strongest brand affinity for Fox News Channel (2.5×), Bank of America (3.23×), and Gmail (2.69×) over the country average.

Where do Food security fans live in United States?

Food security fans in United States are most concentrated in California (reach 253,808), Florida (reach 217,221), and Texas (reach 156,465). These three regions account for the largest share of the active audience.

What other brands do Food security fans also like?

Beyond Food security itself, the audience over-indexes on Bank of America (3.23×), Gmail (2.69×), United States Postal Service (2.46×), and Malnutrition (33.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.