Ford Motor Credit Company Audience in United States

Ford Motor Credit Company has an estimated audience of 332,934 people in United States. 38.6% are female, 61.4% are male, average age 40.5. Top regions: Texas, Florida, California. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, CarGurus, Kia Sportage, Nissan Micra.

The average Ford Motor Credit Company fan in United States is 40.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, CarGurus, with strongest over-indexing on Autism Awareness (10.9× the country average). Demographically, the Ford Motor Credit Company audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Ford Motor Credit Company fans

Demographic split for Ford Motor Credit Company audience in United States
MetricValue
Female38.6%
Male61.4%
Average age40.5
Estimated audience size332,934

Audience persona

The typical Ford Motor Credit Company fan in United States is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ford Motor Credit Company in United States
RegionReachAffinity
Texas50,7411.77×
Florida25,4911.13×
California18,7580.51×
Michigan16,0231.84×
Georgia15,1911.48×
North Carolina11,0391.1×
Ohio10,5491.03×
New York9,3510.5×
Louisiana8,9772.09×
Alabama8,0081.72×
Tennessee7,4631.12×
Illinois7,0120.63×
Missouri6,7121.25×
Mississippi6,3032.3×
Pennsylvania6,2060.55×
Oklahoma6,0431.63×
New Jersey5,9960.71×
South Carolina5,9941.2×
Virginia5,9600.73×
Arizona5,2700.78×
Maryland5,0670.89×
Indiana4,9090.81×
Arkansas4,6091.68×
Kentucky4,5201.08×
Colorado4,3230.82×
Wisconsin3,1480.63×
Massachusetts3,0790.47×
Kansas2,9671.13×
Nevada2,5840.8×
Washington2,5780.39×
Minnesota2,5110.53×
New Mexico2,1931.31×
Oregon2,1580.57×
Iowa2,0560.75×
Connecticut1,9260.58×
West Virginia1,7191.11×
Utah1,6400.55×
Nebraska1,4710.88×
New Hampshire1,4551.11×
Maine1,4501.22×
Idaho1,3900.83×
Montana1,0271.11×
Vermont1,0011.71×
Delaware7710.84×
North Dakota7211.05×
Hawaii7050.49×
South Dakota6110.79×
Wyoming5811.18×
Alaska5780.81×
Rhode Island4510.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Motor Credit Company audience
BrandAffinityCategory
Autism Awareness10.9×Health
Diabetes mellitus awareness7.38×Health
CarGurus5.81×Cars & Mobility
Kia Sportage20×Cars & Mobility
Nissan Micra62.44×Cars & Mobility
Enterprise Rent-A-Car5.6×Cars & Mobility
Hyundai Elantra19.11×Cars & Mobility
Honda CR-V11.26×Cars & Mobility
Singer-songwriter3.49×Music & Radio
Used car4.09×Cars & Mobility
Microblogging7.47×Technology & Electronics
Honda Civic9.03×Cars & Mobility
Mazda620×Cars & Mobility
Mazda CX-512.03×Cars & Mobility
Honda Accord10.72×Cars & Mobility
City car10.01×Cars & Mobility
Hatchback6.39×Cars & Mobility
Charles Leclerc12.3×Sports
Google Maps2.82×Internet & Social Media
Honda HR-V18.17×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Motor Credit Company audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Family OrientationCONSERVATISM1.57
Risk AppetiteTHRILL1.5
Career OrientationPOWER1.18
Pet OwnershipJOY1.17
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Ford Motor Credit Company
CountryShare
United States86.1%
Germany13.8%
United Kingdom0.1%

See Ford Motor Credit Company audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Ford Motor Credit Company have in United States?

Ford Motor Credit Company has an estimated audience of 332,934 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Ford Motor Credit Company fans?

38.6% of Ford Motor Credit Company fans are female, 61.4% are male, with an average age of 40.5 years.

Which brands do Ford Motor Credit Company fans like most?

Ford Motor Credit Company fans show strongest brand affinity for Autism Awareness (10.9×), Diabetes mellitus awareness (7.38×), and CarGurus (5.81×) over the country average.

Where do Ford Motor Credit Company fans live in United States?

Ford Motor Credit Company fans in United States are most concentrated in Texas (reach 50,741), Florida (reach 25,491), and California (reach 18,758). These three regions account for the largest share of the active audience.

What other brands do Ford Motor Credit Company fans also like?

Beyond Ford Motor Credit Company itself, the audience over-indexes on Diabetes mellitus awareness (7.38×), CarGurus (5.81×), Kia Sportage (20×), and Nissan Micra (62.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Motor Credit Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.