Fox News Video Audience in United States
A data profile of the people who buy, follow and care about Fox News Video in United States — modelled from more than twelve digital signal sources. Fox News Video has an estimated audience of 716,137 people in United States.
The average Fox News Video fan in United States is 33.7 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include ExxonMobil, Renewable energy, Sustainable energy, with strongest over-indexing on ExxonMobil (26.47× the country average).
Demographically, the Fox News Video audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fox News Video fan in United States is balanced, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for ExxonMobil.
At a glance
The key figures that characterise the Fox News Video profile in United States.
Search interest · 12-month trend
Audience demographics of Fox News Video
50.9% are female, 49.1% are male, average age 33.7.
Gender split
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.7 |
| Estimated audience size | 716,137 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 14% | |
| 30-39 | 12% | |
| 40-49 | 14% | |
| 50+ | 17% |
Geography
Where the Fox News Video audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~6K | 3.68× | |
| 02 | Iowa | ~20K | 3.59× | |
| 03 | Hawaii | ~8K | 2.74× | |
| 04 | Mississippi | ~10K | 2.07× | |
| 05 | Montana | ~4K | 1.82× | |
| 06 | Maine | ~4K | 1.49× | |
| 07 | Louisiana | ~10K | 1.40× | |
| 08 | Utah | ~8K | 1.31× | |
| 09 | Ohio | ~30K | 1.30× | |
| 10 | North Dakota | ~2K | 1.29× | |
| 11 | Tennessee | ~20K | 1.20× | |
| 12 | Alabama | ~10K | 1.12× | |
| 13 | Vermont | ~1K | 1.08× | |
| 14 | Florida | ~50K | 1.07× | |
| 15 | Kansas | ~6K | 1.05× | |
| 16 | Washington, District of Columbia | ~2K | 1.00× | |
| 17 | Virginia | ~20K | 0.98× | |
| 18 | Oklahoma | ~8K | 0.95× | |
| 19 | South Dakota | ~2K | 0.93× | |
| 20 | North Carolina | ~20K | 0.90× | |
| 21 | South Carolina | ~10K | 0.90× | |
| 22 | West Virginia | ~3K | 0.90× | |
| 23 | Delaware | ~2K | 0.90× | |
| 24 | Idaho | ~3K | 0.89× | |
| 25 | Nebraska | ~3K | 0.89× | |
| 26 | Rhode Island | ~2K | 0.88× | |
| 27 | Illinois | ~20K | 0.86× | |
| 28 | New Mexico | ~3K | 0.86× | |
| 29 | New Hampshire | ~2K | 0.86× | |
| 30 | Missouri | ~10K | 0.84× | |
| 31 | Washington | ~10K | 0.80× | |
| 32 | Arkansas | ~5K | 0.80× | |
| 33 | Nevada | ~5K | 0.79× | |
| 34 | New York | ~30K | 0.76× | |
| 35 | Kentucky | ~7K | 0.75× | |
| 36 | Michigan | ~10K | 0.74× | |
| 37 | Maryland | ~9K | 0.73× | |
| 38 | Connecticut | ~5K | 0.73× | |
| 39 | Wisconsin | ~8K | 0.72× | |
| 40 | Minnesota | ~7K | 0.71× | |
| 41 | Oregon | ~6K | 0.70× | |
| 42 | Arizona | ~10K | 0.69× | |
| 43 | Indiana | ~9K | 0.67× | |
| 44 | Colorado | ~8K | 0.67× | |
| 45 | California | ~50K | 0.65× | |
| 46 | Pennsylvania | ~20K | 0.63× | |
| 47 | Massachusetts | ~9K | 0.63× | |
| 48 | New Jersey | ~10K | 0.61× | |
| 49 | Texas | ~40K | 0.58× | |
| 50 | Georgia | ~10K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Fox News Video audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 26.47× | ||
| 02 | Leicester City F.C. | Sports | 20.00× | ||
| 03 | Crystal Palace F.C. | Sports | 20.00× | ||
| 04 | Aston Villa F.C. | Sports | 15.64× | ||
| 05 | The Matrix (franchise) | Movies & TV | 10.76× | ||
| 06 | Freedom of speech | Politics & Society | 9.31× | ||
| 07 | Renewable energy | Business & Career | 8.04× | ||
| 08 | Sustainable energy | Home & Garden | 7.86× | ||
| 09 | Weather forecasting | Home & Garden | 7.68× | ||
| 10 | Individualism | Politics & Society | 7.13× | ||
| 11 | FedEx | Business & Career | 5.97× | ||
| 12 | QVC | Movies & TV | 5.85× | ||
| 13 | Fox News Channel | Movies & TV | 4.33× | ||
| 14 | Solar energy | Home & Garden | 4.33× | ||
| 15 | Mortgage loans | Business & Career | 3.38× | ||
| 16 | Tradition | Politics & Society | 3.12× | ||
| 17 | TV talkshows | Movies & TV | 2.88× | ||
| 18 | Nonprofit organization | Politics & Society | 2.79× | ||
| 19 | Internet & Social Media | 2.22× | |||
| 20 | Donald Trump | Politics & Society | 2.09× |
Personality of the Fox News Video audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.86× | |
| Individualism | JOY | 3.32× | |
| Sustainability | BALANCE | 2.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.76× |
Frequently asked questions
How many fans does Fox News Video have in United States?
Fox News Video has an estimated audience of 716,137 people in United States, concentrated in Florida and California.
What is the gender split and age of Fox News Video fans?
50.9% of Fox News Video fans are female, 49.1% are male, with an average age of 33.7 years.
Which brands do Fox News Video fans like most?
Fox News Video fans show strongest brand affinity for ExxonMobil (26.47×), Renewable energy (8.04×), and Sustainable energy (7.86×) over the country average.
Where do Fox News Video fans live in United States?
Fox News Video fans in United States are most concentrated in Florida (reach ~50K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Fox News Video fans also like?
Beyond Fox News Video itself, the audience over-indexes on Renewable energy (8.04×), Sustainable energy (7.86×), FedEx (5.97×), and Weather forecasting (7.68×) compared to the United States average.
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How to read this data
Audience size is the estimated number of people in United States who actively search for Fox News Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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