Rascasse Audience Intelligence

Fox Terrier Audience in United States

A data profile of the people who buy, follow and care about Fox Terrier in United States — modelled from more than twelve digital signal sources. Fox Terrier has an estimated audience of 386,065 people in United States.

#66among Dog breed in United States#12440among Topic in United States#595in Pets & Animals

The average Fox Terrier fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include IKEA, Dog grooming, Hamster, with strongest over-indexing on IKEA (4.24× the country average).

Demographically, the Fox Terrier audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fox Terrier fan in United States is more female, around 41.2 years old, with strong Pet Ownership tendencies and a notable affinity for IKEA.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fox Terrier profile in United States.

Audience size
386K
in United States
Gender
80.6%♀
19.4% male
Age
41.2
average years
Country rank
#42391
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fox Terrier fans

80.6% are female, 19.4% are male, average age 41.2.

Fig. 02

Gender split

80.6%
Female
19.4%
Male
Demographic split for Fox Terrier audience in United States
MetricValue
Female80.6%
Male19.4%
Average age41.2
Estimated audience size386,065
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Fox Terrier audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3914%
40-4921%
50+29%
Fig. 04

Worldwide distribution

34.1%

of the worldwide Fox Terrier audience comes from United States.

Worldwide audience distribution share by country for Fox Terrier
CountryShare
United States34.1%
Japan9.5%
Colombia7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fox Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Fox Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.97×
02Oregon~6K1.25×
03Iowa~4K1.21×
04Vermont<1K1.15×
05Arkansas~4K1.14×
06Montana~1K1.12×
07Maine~2K1.11×
08Washington~8K1.10×
09Indiana~8K1.09×
10Oklahoma~5K1.08×
11West Virginia~2K1.08×
12Florida~30K1.07×
13Missouri~7K1.07×
14Kentucky~5K1.06×
15Texas~30K1.05×
16Colorado~6K1.05×
17Idaho~2K1.04×
18Pennsylvania~10K1.03×
19Ohio~10K1.03×
20Tennessee~8K1.03×
21Wisconsin~6K1.03×
22New Mexico~2K1.03×
23New Hampshire~2K1.03×
24Louisiana~5K1.02×
25California~40K1.01×
26Michigan~10K0.99×
27Alabama~5K0.99×
28Kansas~3K0.99×
29Arizona~8K0.98×
30Alaska<1K0.98×
31Mississippi~3K0.95×
32Nebraska~2K0.95×
33Rhode Island~1K0.95×
34North Carolina~10K0.94×
35Massachusetts~7K0.92×
36Illinois~10K0.91×
37South Carolina~5K0.90×
38Nevada~3K0.90×
39Utah~3K0.89×
40Connecticut~3K0.88×
41Washington, District of Columbia~1K0.88×
42Virginia~8K0.87×
43Delaware<1K0.85×
44New York~20K0.84×
45Georgia~10K0.84×
46Minnesota~5K0.84×
47South Dakota<1K0.81×
48Maryland~5K0.80×
49New Jersey~8K0.79×
50North Dakota<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Fox Terrier, United States
0.78×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fox Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fox Terrier audience
#·InterestCategoryAffinity×
01HamsterPets & Animals20.00×
02Dog groomingPets & Animals9.34×
03Dog agilityPets & Animals7.69×
04Dog trainingPets & Animals7.13×
05HuntingSports4.57×
06Pet sittingPets & Animals4.53×
07IKEAHome & Garden4.24×
08NordstromShopping3.48×
09EtsyFashion & Accessoires3.23×
10Pet foodPets & Animals2.86×
11VeganismFood & Beverages2.81×
12WineFood & Beverages2.47×
13Beauty salonsBeauty & Wellness2.39×
14BeerFood & Beverages2.23×
15Alcoholic beveragesFood & Beverages2.21×
16Home improvementHome & Garden2.21×
17FurnitureHome & Garden2.21×
18CoffeeFood & Beverages2.20×
19CookingFood & Beverages2.10×
20RecipesFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fox Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fox Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.34×
IndulgenceJOY1.74×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fox Terrier audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
SpiritualityBALANCE0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fox Terrier have in United States?

Fox Terrier has an estimated audience of 386,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fox Terrier fans?

80.6% of Fox Terrier fans are female, 19.4% are male, with an average age of 41.2 years.

03

Which brands do Fox Terrier fans like most?

Fox Terrier fans show strongest brand affinity for IKEA (4.24×), Dog grooming (9.34×), and Hamster (20×) over the country average.

04

Where do Fox Terrier fans live in United States?

Fox Terrier fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fox Terrier fans also like?

Beyond Fox Terrier itself, the audience over-indexes on Dog grooming (9.34×), Hamster (20×), Nordstrom (3.48×), and Cooking (2.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Fox Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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