Fruit curd Audience in United States

Fruit curd has an estimated audience of 1,340,250 people in United States. 95.5% are female, 4.5% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Microwave oven, Do it yourself (DIY), Discount stores, Pizza Hut, TMZ.

The average Fruit curd fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Microwave oven, Do it yourself (DIY), Discount stores, with strongest over-indexing on Microwave oven (4.11× the country average). Demographically, the Fruit curd audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Fruit curd fans

Demographic split for Fruit curd audience in United States
MetricValue
Female95.5%
Male4.5%
Average age39.8
Estimated audience size1,340,250

Audience persona

The typical Fruit curd fan in United States is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Microwave oven.

Top regions in United States

Top regions ranked by reach for Fruit curd in United States
RegionReachAffinity
California79,0270.54×
Texas35,9490.31×
New York33,4850.45×
Florida32,0630.35×
North Carolina19,8020.49×
Washington19,6670.73×
Illinois19,3180.43×
Ohio19,0640.46×
Pennsylvania18,1000.4×
Michigan17,6690.5×
Virginia17,3800.53×
Georgia16,3680.4×
New Jersey16,0610.47×
Oregon12,7440.83×
Arizona12,5370.46×
Wisconsin12,3680.61×
Mississippi12,0991.1×
Minnesota11,0500.58×
Missouri11,0000.51×
Arkansas10,7490.97×
Indiana10,6480.43×
Colorado10,6460.5×
Kentucky10,3450.62×
South Carolina10,2000.51×
Louisiana9,9300.57×
Massachusetts9,7860.37×
Oklahoma9,7030.65×
Maryland9,5410.41×
Tennessee9,5400.35×
Alabama9,2430.49×
West Virginia9,2201.48×
Alaska9,2013.21×
Kansas8,5160.81×
Idaho8,5141.27×
Utah8,4450.7×
Hawaii8,1331.41×
Iowa8,0850.73×
Connecticut8,0470.6×
Montana8,0212.16×
South Dakota7,9172.56×
North Dakota7,7082.8×
New Hampshire7,5971.44×
Wyoming7,4583.75×
Nebraska7,4391.11×
New Mexico7,4001.1×
Nevada7,3760.57×
Rhode Island7,3361.72×
Maine7,3311.53×
Vermont7,2153.07×
Delaware6,5691.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit curd audience
BrandAffinityCategory
Microwave oven4.11×Home & Garden
Do it yourself (DIY)Home & Garden
Discount stores2.85×Shopping
Pizza Hut2.3×Food & Beverages
TMZ2.19×Internet & Social Media
Pinterest1.63×Internet & Social Media
Children's clothing2.96×Fashion & Accessoires
IKEA2.08×Home & Garden
Bakery2.49×Food & Beverages
Hypermarket3.72×Shopping
Shopping malls2.07×Shopping
Mineral water4.03×Food & Beverages
Furniture1.53×Home & Garden
Target Corporation1.61×Shopping
Organic food1.92×Food & Beverages
Boutiques1.67×Fashion & Accessoires
QVC3.17×Movies & TV
Sephora1.86×Shopping
Non-alcoholic beverage3.24×Food & Beverages
Etsy1.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit curd audience
TraitClusterScore
Price SensitivityPREMIUM2.15
Convenience OrientationPREMIUM2.14
Family OrientationCONSERVATISM1.87
Career OrientationPOWER1.86
Design AffinityPREMIUM1.71
DIY MentalityTHRILL1.64

Worldwide distribution

Worldwide audience distribution share by country for Fruit curd
CountryShare
United States24.6%
United Kingdom14.1%
Brazil9.3%

See Fruit curd audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Fruit curd have in United States?

Fruit curd has an estimated audience of 1,340,250 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruit curd fans?

95.5% of Fruit curd fans are female, 4.5% are male, with an average age of 39.8 years.

Which brands do Fruit curd fans like most?

Fruit curd fans show strongest brand affinity for Microwave oven (4.11×), Do it yourself (DIY) (2×), and Discount stores (2.85×) over the country average.

Where do Fruit curd fans live in United States?

Fruit curd fans in United States are most concentrated in California (reach 79,027), Texas (reach 35,949), and New York (reach 33,485). These three regions account for the largest share of the active audience.

What other brands do Fruit curd fans also like?

Beyond Fruit curd itself, the audience over-indexes on Do it yourself (DIY) (2×), Discount stores (2.85×), Pizza Hut (2.3×), and TMZ (2.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit curd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.