Gaiam Audience in United States
Gaiam has an estimated audience of 316,225 people in United States. 65.1% are female, 34.9% are male, average age 38.3. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Picnic, Oneida County, New York, Liberace, Captain America (1990 film).
The average Gaiam fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Picnic, Oneida County, New York, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Gaiam audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Yoga
Demographics of Gaiam fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 38.3 |
| Estimated audience size | 316,225 |
Audience persona
The typical Gaiam fan in United States is more female, around 38.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,898 | 0.97× |
| New York | 20,983 | 1.19× |
| Texas | 20,242 | 0.74× |
| Florida | 18,970 | 0.89× |
| Pennsylvania | 11,366 | 1.07× |
| Illinois | 11,234 | 1.07× |
| Ohio | 10,633 | 1.09× |
| Colorado | 9,436 | 1.89× |
| North Carolina | 8,996 | 0.95× |
| Michigan | 8,971 | 1.08× |
| New Jersey | 8,806 | 1.09× |
| Massachusetts | 8,409 | 1.35× |
| Georgia | 7,898 | 0.81× |
| Virginia | 7,488 | 0.97× |
| Washington | 6,294 | 0.99× |
| Wisconsin | 6,144 | 1.29× |
| Arizona | 5,794 | 0.9× |
| Minnesota | 5,740 | 1.27× |
| Maryland | 5,441 | 1× |
| Indiana | 5,366 | 0.93× |
| Tennessee | 5,259 | 0.83× |
| Missouri | 4,362 | 0.86× |
| Oregon | 4,088 | 1.13× |
| South Carolina | 3,738 | 0.79× |
| Connecticut | 3,661 | 1.15× |
| Kentucky | 3,366 | 0.85× |
| Oklahoma | 2,660 | 0.76× |
| Alabama | 2,655 | 0.6× |
| Iowa | 2,586 | 0.99× |
| Nevada | 2,552 | 0.83× |
| Utah | 2,457 | 0.87× |
| Louisiana | 2,366 | 0.58× |
| Kansas | 2,140 | 0.86× |
| Arkansas | 1,911 | 0.73× |
| New Hampshire | 1,785 | 1.43× |
| Maine | 1,675 | 1.48× |
| Nebraska | 1,602 | 1.01× |
| New Mexico | 1,570 | 0.99× |
| Idaho | 1,473 | 0.93× |
| Hawaii | 1,433 | 1.05× |
| Mississippi | 1,276 | 0.49× |
| Washington, District of Columbia | 1,130 | 1.19× |
| Rhode Island | 1,101 | 1.09× |
| West Virginia | 1,023 | 0.69× |
| Montana | 995 | 1.13× |
| Vermont | 965 | 1.74× |
| Alaska | 751 | 1.11× |
| Delaware | 643 | 0.74× |
| South Dakota | 620 | 0.85× |
| North Dakota | 528 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Picnic | 28.62× | Kids & Family |
| Oneida County, New York | 51.21× | |
| Liberace | 26.71× | Music & Radio |
| Captain America (1990 film) | 12.73× | Movies & TV |
| Keenan Allen | 16.03× | Sports |
| Roger Daltrey | 18.64× | Movies & TV |
| Dog breed | 1.59× | Pets & Animals |
| Malayalam | 12.34× | Politics & Society |
| Elsword | 17.97× | Games |
| edureka | 39.47× | Business & Career |
| Israel | 2.09× | Travel & Leisure |
| Combat sport | 1.55× | Sports |
| Iowa Lottery | 9.24× | Games |
| Kansas | 2.29× | Travel & Leisure |
| Home equity | 1.68× | Home & Garden |
| Mothercare | 2.75× | Kids & Family |
| Hypothec | 8.87× | Business & Career |
| Nebraska Cornhuskers football | 2.54× | Sports |
| St. Ives | 9.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 4.92 |
| Sports Activity | POWER | 2.99 |
| Mindfulness | BALANCE | 2.94 |
| Indulgence | JOY | 1.95 |
| Luxury Orientation | PREMIUM | 1.8 |
| LGBTQ+ Identity | OPEN | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.8% |
| Canada | 5.7% |
| United Kingdom | 5.3% |
See Gaiam audiences in other countries
More Yoga audiences in United States
- Alo Yoga (4,164,598)
- core power (1,017,209)
- YogaWorks (26,241)
- Gaiam TV (23,075)
- TriYoga (21,802)
Frequently asked questions
How many fans does Gaiam have in United States?
Gaiam has an estimated audience of 316,225 people in United States, concentrated in California and New York.
What is the gender split and age of Gaiam fans?
65.1% of Gaiam fans are female, 34.9% are male, with an average age of 38.3 years.
Which brands do Gaiam fans like most?
Gaiam fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Picnic (28.62×), and Oneida County, New York (51.21×) over the country average.
Where do Gaiam fans live in United States?
Gaiam fans in United States are most concentrated in California (reach 33,898), New York (reach 20,983), and Texas (reach 20,242). These three regions account for the largest share of the active audience.
What other brands do Gaiam fans also like?
Beyond Gaiam itself, the audience over-indexes on Picnic (28.62×), Oneida County, New York (51.21×), Liberace (26.71×), and Captain America (1990 film) (12.73×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gaiam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.