Rascasse Audience Intelligence

Gaiam Target Market in United States

A data profile of the people who buy, follow and care about Gaiam in United States — modelled from more than twelve digital signal sources. Gaiam has an estimated audience of 317,634 people in United States.

#3among Yoga in United States#4848among Brand in United States#4714in Sports

The average Gaiam fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stacy Keibler, Key Food, Changing Habits, with strongest over-indexing on Stacy Keibler (77.54× the country average).

Demographically, the Gaiam audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gaiam fan in United States is more female, around 38.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Stacy Keibler.

Category: Sports · Type: Brand · Subtype: Yoga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gaiam profile in United States.

Audience size
318K
in United States
Gender
65.1%♀
34.9% male
Age
38.3
average years
Country rank
#46946
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gaiam

65.1% are female, 34.9% are male, average age 38.3.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Gaiam audience in United States
MetricValue
Female65.1%
Male34.9%
Average age38.3
Estimated audience size317,634
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Gaiam audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4922%
50+17%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Gaiam audience comes from United States.

Worldwide audience distribution share by country for Gaiam
CountryShare
United States74.0%
Canada5.7%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gaiam audience in United States is strongest.

Fig. 05

Top regions by affinity

Gaiam customers by region in United States
#RegionReachAffinity×
01Colorado~9K1.80×
02Maine~2K1.43×
03Vermont<1K1.26×
04Massachusetts~8K1.22×
05New Hampshire~1K1.16×
06Minnesota~5K1.14×
07Ohio~10K1.09×
08Hawaii~1K1.07×
09Montana<1K1.05×
10New York~20K1.04×
11Wisconsin~5K1.04×
12Oregon~4K1.04×
13Connecticut~3K1.04×
14Rhode Island~1K1.03×
15Arizona~7K1.02×
16Michigan~8K1.01×
17New Mexico~2K1.01×
18Idaho~2K1.01×
19California~30K0.98×
20New Jersey~8K0.98×
21Washington~6K0.98×
22Kansas~2K0.98×
23Nebraska~2K0.98×
24Washington, District of Columbia<1K0.98×
25Alaska<1K0.98×
26Florida~20K0.97×
27Iowa~3K0.97×
28South Dakota<1K0.97×
29North Dakota<1K0.96×
30Illinois~10K0.95×
31North Carolina~9K0.95×
32Virginia~7K0.95×
33West Virginia~1K0.95×
34Delaware<1K0.95×
35Pennsylvania~10K0.94×
36Indiana~5K0.94×
37Arkansas~2K0.94×
38Missouri~5K0.93×
39South Carolina~4K0.92×
40Kentucky~4K0.92×
41Oklahoma~3K0.92×
42Maryland~5K0.91×
43Utah~3K0.91×
44Nevada~3K0.89×
45Mississippi~2K0.89×
46Alabama~4K0.88×
47Tennessee~6K0.87×
48Louisiana~3K0.86×
49Georgia~8K0.85×
50Texas~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Gaiam, United States
0.77×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gaiam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gaiam audience
#·InterestCategoryAffinity×
01La ScalaArts & Culture91.96×
02Stacy KeiblerMovies & TV77.54×
03PoweradeFood & Beverages53.33×
04AeroplanTravel & Leisure49.38×
05Special KFood & Beverages48.44×
06Cool WhipFood & Beverages42.39×
07Key FoodShopping39.19×
08Changing HabitsHealth34.80×
09FebrezeHome & Garden34.55×
10Park Bo-gumMovies & TV30.02×
11PerrierFood & Beverages25.78×
12Fannie MaeBusiness & Career25.63×
13FantaFood & Beverages23.15×
14EstoniaTravel & Leisure20.00×
15Bikram YogaHealth10.26×
16White wineFood & Beverages7.92×
17Ski resortTravel & Leisure7.77×
18Hatha yogaHealth7.72×
19MyFitnessPalSports7.19×
20PhilanthropyArts & Culture4.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gaiam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gaiam audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.57×
IndulgenceJOY2.99×
Sports ActivityPOWER2.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gaiam audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
ExtroversionTHRILL0.89×
Risk AppetiteTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gaiam's target market in United States?

Gaiam's target market in United States covers an estimated 317,634 people, concentrated in California and Texas.

02

What is the gender split and age of Gaiam customers?

65.1% of the Gaiam audience are female, 34.9% are male, with an average age of 38.3 years.

03

Which brands do Gaiam fans like most?

Gaiam fans show strongest brand affinity for Stacy Keibler (77.54×), Key Food (39.19×), and Changing Habits (34.8×) over the country average.

04

Where do Gaiam fans live in United States?

Gaiam fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gaiam fans also like?

Beyond Gaiam itself, the audience over-indexes on Key Food (39.19×), Changing Habits (34.8×), Powerade (53.33×), and Febreze (34.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Gaiam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gaiam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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