Rascasse Audience Intelligence

Garlic butter Audience in United States

A data profile of the people who buy, follow and care about Garlic butter in United States — modelled from more than twelve digital signal sources. Garlic butter has an estimated audience of 546,115 people in United States.

#47among Spice in United States#11041among Topic in United States#1862in Food & Beverages

The average Garlic butter fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, FedEx, McDonald's, with strongest over-indexing on Pizza Hut (3.29× the country average).

Demographically, the Garlic butter audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Garlic butter fan in United States is more female, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garlic butter profile in United States.

Audience size
546K
in United States
Gender
62.9%♀
37.1% male
Age
40.4
average years
Country rank
#34794
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garlic butter fans

62.9% are female, 37.1% are male, average age 40.4.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Garlic butter audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.4
Estimated audience size546,115
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Garlic butter audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Garlic butter audience comes from United States.

Worldwide audience distribution share by country for Garlic butter
CountryShare
United States47.2%
Thailand9.5%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garlic butter audience in United States is strongest.

Fig. 05

Top regions by affinity

Garlic butter fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~7K1.56×
02Louisiana~10K1.50×
03West Virginia~4K1.43×
04Alabama~10K1.32×
05Georgia~20K1.22×
06Michigan~20K1.22×
07South Carolina~10K1.22×
08Arkansas~5K1.18×
09Tennessee~10K1.14×
10Illinois~20K1.08×
11Missouri~9K1.08×
12Oklahoma~7K1.08×
13Nebraska~3K1.08×
14Wisconsin~9K1.06×
15North Dakota~1K1.06×
16Maryland~10K1.05×
17Indiana~10K1.04×
18Kansas~4K1.03×
19North Carolina~20K1.02×
20Delaware~2K1.02×
21Alaska~1K1.02×
22Texas~50K1.00×
23Ohio~20K1.00×
24Minnesota~8K1.00×
25Kentucky~7K0.99×
26Iowa~4K0.99×
27Florida~40K0.98×
28Pennsylvania~20K0.98×
29California~60K0.96×
30Montana~1K0.95×
31Maine~2K0.94×
32New York~30K0.93×
33Connecticut~5K0.93×
34Hawaii~2K0.93×
35South Dakota~1K0.92×
36Virginia~10K0.91×
37Nevada~5K0.91×
38New Hampshire~2K0.91×
39Rhode Island~2K0.90×
40Arizona~10K0.89×
41Utah~4K0.89×
42New Jersey~10K0.87×
43Idaho~2K0.87×
44Vermont<1K0.83×
45Massachusetts~9K0.82×
46Washington~9K0.80×
47Washington, District of Columbia~1K0.78×
48Oregon~5K0.77×
49New Mexico~2K0.77×
50Colorado~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Garlic butter, United States
0.76×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garlic butter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garlic butter audience
#·InterestCategoryAffinity×
01Potato chipFood & Beverages5.39×
02SausageFood & Beverages4.40×
03FedExBusiness & Career3.91×
04Discount storesShopping3.31×
05Pizza HutFood & Beverages3.29×
06QVCMovies & TV3.19×
07Domino's PizzaFood & Beverages3.15×
08Vehicle insuranceCars & Mobility2.97×
09Mortgage loansBusiness & Career2.93×
10SubwayFood & Beverages2.90×
11Renewable energyBusiness & Career2.80×
12Shopping mallsShopping2.79×
13McDonald'sFood & Beverages2.78×
14Organic foodFood & Beverages2.29×
15BarbecueFood & Beverages2.26×
16GrillingFood & Beverages1.99×
17PinterestInternet & Social Media1.97×
18StarbucksFood & Beverages1.86×
19FurnitureHome & Garden1.72×
20AirbnbTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garlic butter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garlic butter audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.77×
IndulgenceJOY1.71×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garlic butter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garlic butter have in United States?

Garlic butter has an estimated audience of 546,115 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Garlic butter fans?

62.9% of Garlic butter fans are female, 37.1% are male, with an average age of 40.4 years.

03

Which brands do Garlic butter fans like most?

Garlic butter fans show strongest brand affinity for Pizza Hut (3.29×), FedEx (3.91×), and McDonald's (2.78×) over the country average.

04

Where do Garlic butter fans live in United States?

Garlic butter fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Garlic butter fans also like?

Beyond Garlic butter itself, the audience over-indexes on FedEx (3.91×), McDonald's (2.78×), Domino's Pizza (3.15×), and Mortgage loans (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Garlic butter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Garlic butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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