Garlic butter Audience in United States

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Garlic butter has an estimated audience of 546,115 people in United States. 62.9% are female, 37.1% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Grinch, Governor of Michigan, Mathcore, Historic site.

The average Garlic butter fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (5.54× the country average). Demographically, the Garlic butter audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Garlic butter fans

Demographic split for Garlic butter audience in United States
MetricValue
Female62.9%
Male37.1%
Average age40.4
Estimated audience size546,115

Audience persona

The typical Garlic butter fan in United States is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Garlic butter in United States
RegionReachAffinity
California60,2051×
Texas49,7401.06×
Florida35,6640.96×
New York29,6660.97×
Georgia21,3771.27×
Illinois20,9941.15×
Michigan18,5651.3×
Pennsylvania17,7060.96×
North Carolina17,6661.08×
Ohio17,2421.02×
Tennessee12,7791.17×
Virginia12,3180.93×
New Jersey11,9720.86×
Indiana10,9811.1×
South Carolina10,7241.31×
Louisiana10,6751.52×
Alabama10,4861.37×
Arizona10,2230.92×
Maryland9,7031.03×
Missouri9,6411.1×
Wisconsin8,9781.09×
Washington8,8530.81×
Massachusetts8,6680.81×
Minnesota8,3221.06×
Mississippi7,1901.6×
Oklahoma7,0401.16×
Kentucky6,8010.99×
Colorado6,3280.74×
Arkansas5,2371.16×
Connecticut5,0580.92×
Oregon4,6340.74×
Nevada4,5400.86×
Iowa4,4961×
Kansas4,4951.04×
Utah4,3590.89×
West Virginia3,7561.48×
Nebraska3,0311.11×
Idaho2,1650.79×
Hawaii2,0320.87×
New Mexico1,8480.67×
New Hampshire1,8410.86×
Maine1,7770.91×
Delaware1,4260.95×
Rhode Island1,3960.8×
Montana1,3000.86×
North Dakota1,2151.08×
Washington, District of Columbia1,1640.71×
Alaska1,0940.94×
South Dakota9890.78×
Vermont6110.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garlic butter audience
BrandAffinityCategory
Goop5.54×Internet & Social Media
Grinch3.65×Movies & TV
Governor of Michigan6.7×Politics & Society
Mathcore7.21×Music & Radio
Historic site3.06×Arts & Culture
Wok4.7×Food & Beverages
Jingoism1.52×Politics & Society
Hibachi5.45×Food & Beverages
Unique Gifts1.63×Shopping
Google Home4.26×Technology & Electronics
Layne Staley4.07×Music & Radio
Fairy godmother4.79×Literature
headspace5.82×Health
Grace Slick5.12×Music & Radio
Regional styles of Mexican music1.65×Music & Radio
Vocal harmony2.62×Music & Radio
Birthday Gifts1.84×Kids & Family
Hipster5.34×Politics & Society
Cherish (group)5.87×Music & Radio
Nurse education1.72×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garlic butter audience
TraitClusterScore
Healthy LifestyleBALANCE1.82
IndulgenceJOY1.6
Price SensitivityPREMIUM1.3
Urban LifestyleOPEN1.28
ExtroversionTHRILL1.27
Career OrientationPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Garlic butter
CountryShare
United States47.5%
Thailand9.6%
United Kingdom7.7%

See Garlic butter audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Garlic butter have in United States?

Garlic butter has an estimated audience of 546,115 people in United States, concentrated in California and Texas.

What is the gender split and age of Garlic butter fans?

62.9% of Garlic butter fans are female, 37.1% are male, with an average age of 40.4 years.

Which brands do Garlic butter fans like most?

Garlic butter fans show strongest brand affinity for Goop (5.54×), Grinch (3.65×), and Governor of Michigan (6.7×) over the country average.

Where do Garlic butter fans live in United States?

Garlic butter fans in United States are most concentrated in California (reach 60,205), Texas (reach 49,740), and Florida (reach 35,664). These three regions account for the largest share of the active audience.

What other brands do Garlic butter fans also like?

Beyond Garlic butter itself, the audience over-indexes on Grinch (3.65×), Governor of Michigan (6.7×), Mathcore (7.21×), and Historic site (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garlic butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.