Gas Monkey Garage Audience in United States

Gas Monkey Garage logo

Gas Monkey Garage has an estimated audience of 1,077,765 people in United States. 15.3% are female, 84.7% are male, average age 36.6. Top regions: Texas, California, Florida. Top brand affinities: Diesel fuel, AutoZone, Advance Auto Parts, O'Reilly Auto Parts, Friends.

The average Gas Monkey Garage fan in United States is 36.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Diesel fuel, AutoZone, Advance Auto Parts, with strongest over-indexing on Diesel fuel (9.32× the country average). Demographically, the Gas Monkey Garage audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Gas Monkey Garage fans

Demographic split for Gas Monkey Garage audience in United States
MetricValue
Female15.3%
Male84.7%
Average age36.6
Estimated audience size1,077,765

Audience persona

The typical Gas Monkey Garage fan in United States is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Diesel fuel.

Top regions in United States

Top regions ranked by reach for Gas Monkey Garage in United States
RegionReachAffinity
Texas257,1612.78×
California75,7760.64×
Florida62,8170.86×
Ohio34,1251.03×
North Carolina33,0411.02×
New York28,3640.47×
Illinois27,6750.77×
Michigan25,5190.91×
Pennsylvania25,4560.7×
Tennessee25,3501.17×
Georgia24,4380.74×
Indiana24,0401.22×
Oklahoma23,2611.94×
Arizona22,2371.01×
Missouri21,5821.24×
Wisconsin19,0471.17×
Kentucky18,2941.35×
South Carolina17,5591.08×
Virginia16,1110.61×
Alabama15,8511.05×
Washington15,6260.72×
Colorado15,2880.9×
Minnesota15,2030.98×
Louisiana14,7531.06×
New Jersey13,6750.5×
Arkansas12,6971.43×
Iowa12,1161.36×
Nevada11,8141.13×
Massachusetts10,5830.5×
Kansas10,5481.24×
Mississippi9,8641.11×
Oregon9,8630.8×
Maryland8,4760.46×
South Dakota7,7873.13×
Utah7,1390.74×
Connecticut6,9430.64×
Nebraska6,4741.2×
New Mexico6,4211.19×
West Virginia5,6501.13×
Idaho5,1960.96×
Maine3,1900.83×
North Dakota3,0761.39×
New Hampshire2,8360.67×
Montana2,5400.85×
Hawaii2,1780.47×
Wyoming1,9401.21×
Rhode Island1,8130.53×
Delaware1,6240.55×
Alaska1,5870.69×
Vermont1,0590.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gas Monkey Garage audience
BrandAffinityCategory
Diesel fuel9.32×Cars & Mobility
AutoZone3.5×Cars & Mobility
Advance Auto Parts4.86×Cars & Mobility
O'Reilly Auto Parts4.8×Cars & Mobility
Friends2.53×Movies & TV
Christian Bale9.26×Movies & TV
Welding5.01×Home & Garden
Suspension (vehicle)7.21×Cars & Mobility
Ford Ranger13.92×Cars & Mobility
Tram5.45×Cars & Mobility
Auto show6.4×Cars & Mobility
Turbocharger6.65×Cars & Mobility
TikTok1.94×Internet & Social Media
Video games1.9×Games
Humour2.04×Literature
CarGurus3.66×Cars & Mobility
Fox News Channel1.82×Movies & TV
Current events1.73×Arts & Culture
Business1.61×Business & Career
Diesel engine5.41×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gas Monkey Garage audience
TraitClusterScore
Risk AppetiteTHRILL1.6
PatriotismCONSERVATISM1.41
ExtroversionTHRILL1.27
LGBTQ+ IdentityOPEN1.22
Family OrientationCONSERVATISM1.18
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Gas Monkey Garage
CountryShare
United States61.7%
United Kingdom5.2%
Italy4.4%

See Gas Monkey Garage audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Gas Monkey Garage have in United States?

Gas Monkey Garage has an estimated audience of 1,077,765 people in United States, concentrated in Texas and California.

What is the gender split and age of Gas Monkey Garage fans?

15.3% of Gas Monkey Garage fans are female, 84.7% are male, with an average age of 36.6 years.

Which brands do Gas Monkey Garage fans like most?

Gas Monkey Garage fans show strongest brand affinity for Diesel fuel (9.32×), AutoZone (3.5×), and Advance Auto Parts (4.86×) over the country average.

Where do Gas Monkey Garage fans live in United States?

Gas Monkey Garage fans in United States are most concentrated in Texas (reach 257,161), California (reach 75,776), and Florida (reach 62,817). These three regions account for the largest share of the active audience.

What other brands do Gas Monkey Garage fans also like?

Beyond Gas Monkey Garage itself, the audience over-indexes on AutoZone (3.5×), Advance Auto Parts (4.86×), O'Reilly Auto Parts (4.8×), and Friends (2.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gas Monkey Garage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.