Gingerbread Audience in United States

Gingerbread has an estimated audience of 1,044,065 people in United States. 85.5% are female, 14.5% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: PSV Eindhoven, Capital One, Indeed.com, Google Maps, Circle K.

The average Gingerbread fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PSV Eindhoven, Capital One, Indeed.com, with strongest over-indexing on PSV Eindhoven (56.59× the country average). Demographically, the Gingerbread audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Gingerbread fans

Demographic split for Gingerbread audience in United States
MetricValue
Female85.5%
Male14.5%
Average age41.2
Estimated audience size1,044,065

Audience persona

The typical Gingerbread fan in United States is more female, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Gingerbread in United States
RegionReachAffinity
California152,0751.32×
Texas128,2421.43×
Florida85,8241.21×
New York61,1041.05×
Pennsylvania38,7181.1×
Illinois35,2871.01×
North Carolina34,2161.09×
Georgia33,9381.06×
Ohio31,9580.99×
New Jersey29,5341.11×
Virginia29,0051.14×
Michigan26,3200.96×
Washington25,8291.23×
Massachusetts24,3831.19×
Arizona22,4831.05×
Tennessee19,9820.95×
Indiana19,3981.02×
Maryland19,0631.06×
Missouri15,4450.92×
Louisiana15,2471.13×
Colorado14,9070.91×
Wisconsin14,5930.93×
South Carolina14,1780.9×
Kentucky13,8011.05×
Oregon13,3851.12×
Minnesota13,2060.88×
Alabama12,8590.88×
Oklahoma12,3311.06×
Nevada11,6071.15×
Connecticut11,3011.08×
Utah9,4891.01×
Arkansas8,2740.96×
Kansas8,2111×
Iowa7,6010.88×
Mississippi7,4770.87×
New Mexico5,4141.03×
West Virginia5,1191.05×
Nebraska4,7120.9×
Idaho4,3690.83×
Hawaii4,2390.94×
Maine4,2321.13×
New Hampshire3,8370.93×
Rhode Island3,3091×
Washington, District of Columbia2,7860.89×
Delaware2,5550.89×
Montana2,2350.77×
Alaska1,9550.88×
North Dakota1,7150.8×
Vermont1,7070.93×
South Dakota1,5870.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gingerbread audience
BrandAffinityCategory
PSV Eindhoven56.59×Sports
Capital One4.92×Business & Career
Indeed.com4.89×Business & Career
Google Maps4.61×Internet & Social Media
Circle K8.06×Shopping
AccuWeather5.75×Home & Garden
CarGurus4.92×Cars & Mobility
Pretzel11.63×Food & Beverages
Enterprise Rent-A-Car4.99×Cars & Mobility
Kendra Scott7.98×Fashion & Accessoires
Google News4.26×News
Autism Awareness6.5×Health
Diabetes mellitus awareness4.6×Health
DeviantArt4.83×Internet & Social Media
Bagel11.19×Food & Beverages
Khan Academy5.53×Business & Career
Beetlejuice3.08×Movies & TV
Priyanka Chopra9.07×Movies & TV
Singer-songwriter2.43×Music & Radio
Diane Keaton3.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gingerbread audience
TraitClusterScore
Urban LifestyleOPEN1.81
Price SensitivityPREMIUM1.54
IndulgenceJOY1.51
CreativityOPEN1.37
Family OrientationCONSERVATISM1.33
Design AffinityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Gingerbread
CountryShare
United States22.2%
Ukraine12.1%
United Kingdom8.2%

See Gingerbread audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Gingerbread have in United States?

Gingerbread has an estimated audience of 1,044,065 people in United States, concentrated in California and Texas.

What is the gender split and age of Gingerbread fans?

85.5% of Gingerbread fans are female, 14.5% are male, with an average age of 41.2 years.

Which brands do Gingerbread fans like most?

Gingerbread fans show strongest brand affinity for PSV Eindhoven (56.59×), Capital One (4.92×), and Indeed.com (4.89×) over the country average.

Where do Gingerbread fans live in United States?

Gingerbread fans in United States are most concentrated in California (reach 152,075), Texas (reach 128,242), and Florida (reach 85,824). These three regions account for the largest share of the active audience.

What other brands do Gingerbread fans also like?

Beyond Gingerbread itself, the audience over-indexes on Capital One (4.92×), Indeed.com (4.89×), Google Maps (4.61×), and Circle K (8.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gingerbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.