Rascasse Audience Intelligence

Gingerbread Audience in United States

A data profile of the people who buy, follow and care about Gingerbread in United States — modelled from more than twelve digital signal sources. Gingerbread has an estimated audience of 1,044,065 people in United States.

#82among Sweet in United States#8527among Topic in United States#1286in Food & Beverages

The average Gingerbread fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, QVC, Pinterest, with strongest over-indexing on FedEx (5.78× the country average).

Demographically, the Gingerbread audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gingerbread fan in United States is more female, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gingerbread profile in United States.

Audience size
1M
in United States
Gender
85.5%♀
14.5% male
Age
41.2
average years
Country rank
#23002
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gingerbread fans

85.5% are female, 14.5% are male, average age 41.2.

Fig. 02

Gender split

85.5%
Female
14.5%
Male
Demographic split for Gingerbread audience in United States
MetricValue
Female85.5%
Male14.5%
Average age41.2
Estimated audience size1,044,065
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Gingerbread audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

22.1%

of the worldwide Gingerbread audience comes from United States.

Worldwide audience distribution share by country for Gingerbread
CountryShare
United States22.1%
Ukraine12.0%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gingerbread audience in United States is strongest.

Fig. 05

Top regions by affinity

Gingerbread fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.46×
02California~100K1.23×
03Louisiana~20K1.15×
04New Jersey~30K1.14×
05Washington~20K1.13×
06Massachusetts~20K1.12×
07Oklahoma~10K1.12×
08Virginia~30K1.11×
09Maine~4K1.11×
10Alabama~20K1.10×
11Kentucky~10K1.10×
12Nevada~10K1.10×
13Pennsylvania~40K1.08×
14Georgia~30K1.07×
15Hawaii~5K1.07×
16New Mexico~6K1.06×
17Arizona~20K1.05×
18Florida~70K1.04×
19North Carolina~30K1.04×
20South Carolina~20K1.04×
21Connecticut~10K1.04×
22West Virginia~5K1.04×
23Oregon~10K1.03×
24Arkansas~9K1.03×
25Illinois~40K1.02×
26Maryland~20K1.00×
27Alaska~2K1.00×
28New York~60K0.99×
29Indiana~20K0.99×
30Mississippi~9K0.99×
31Utah~9K0.98×
32Kansas~8K0.98×
33Ohio~30K0.97×
34Rhode Island~3K0.97×
35Nebraska~5K0.96×
36Delaware~3K0.96×
37New Hampshire~4K0.94×
38Wisconsin~10K0.92×
39North Dakota~2K0.92×
40Missouri~20K0.91×
41Iowa~8K0.91×
42Vermont~2K0.91×
43Idaho~5K0.90×
44Tennessee~20K0.88×
45South Dakota~2K0.88×
46Michigan~20K0.87×
47Colorado~10K0.86×
48Minnesota~10K0.85×
49Montana~2K0.85×
50Washington, District of Columbia~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Gingerbread, United States
0.80×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gingerbread audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gingerbread audience
#·InterestCategoryAffinity×
01QVCMovies & TV7.73×
02FedExBusiness & Career5.78×
03LotteryGames5.24×
04Weather forecastingHome & Garden4.98×
05Sustainable energyHome & Garden4.31×
06Discount storesShopping4.23×
07First class travelTravel & Leisure3.96×
08Renewable energyBusiness & Career3.58×
09Pizza HutFood & Beverages3.47×
10SubwayFood & Beverages3.35×
11Mortgage loansBusiness & Career3.33×
12Shopping mallsShopping3.33×
13PinterestInternet & Social Media2.99×
14McDonald'sFood & Beverages2.99×
15Organic foodFood & Beverages2.62×
16AirbnbTravel & Leisure2.56×
17StarbucksFood & Beverages2.49×
18IKEAHome & Garden2.36×
19BarbecueFood & Beverages2.05×
20FurnitureHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gingerbread audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gingerbread audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
Convenience OrientationPREMIUM2.10×
Price SensitivityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gingerbread audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gingerbread have in United States?

Gingerbread has an estimated audience of 1,044,065 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gingerbread fans?

85.5% of Gingerbread fans are female, 14.5% are male, with an average age of 41.2 years.

03

Which brands do Gingerbread fans like most?

Gingerbread fans show strongest brand affinity for FedEx (5.78×), QVC (7.73×), and Pinterest (2.99×) over the country average.

04

Where do Gingerbread fans live in United States?

Gingerbread fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Gingerbread fans also like?

Beyond Gingerbread itself, the audience over-indexes on QVC (7.73×), Pinterest (2.99×), Pizza Hut (3.47×), and Discount stores (4.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Gingerbread audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gingerbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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