Globe Life Field Audience in United States
Globe Life Field has an estimated audience of 1,562,235 people in United States. 41.1% are female, 58.9% are male, average age 36.7. Top brand affinities: Kia Sportage, Los Angeles Dodgers, MLB, Honda HR-V, Scooby-Doo.
Top brand affinities include Kia Sportage, Los Angeles Dodgers, MLB, with strongest over-indexing on Kia Sportage (22.15× the country average). Demographically, the Globe Life Field audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Globe Life Field fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 36.7 |
| Estimated audience size | 1,562,235 |
Audience persona
The typical Globe Life Field fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 22.15× | Cars & Mobility |
| Los Angeles Dodgers | 4.33× | Sports |
| MLB | 2.37× | Sports |
| Honda HR-V | 15.03× | Cars & Mobility |
| Scooby-Doo | 2.81× | Movies & TV |
| Capital One | 2× | Business & Career |
| Google Maps | 1.92× | Internet & Social Media |
| Pre-school playgroup | 16.18× | Kids & Family |
| Livemusic | 2.51× | Music & Radio |
| FC Bayern Munich | 3.25× | Sports |
| Eyebrow | 2.84× | Beauty & Wellness |
| Aaron Rodgers | 2.66× | Sports |
| Houston Astros | 3.47× | Sports |
| Los Angeles Lakers | 2.12× | Sports |
| New York Yankees | 2.4× | Sports |
| NBA Finals | 1.98× | Sports |
| Jeep Grand Cherokee | 4.3× | Cars & Mobility |
| Boston Red Sox | 3.16× | Sports |
| High school | 2.12× | Business & Career |
| Toyota Supra | 5.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.1 |
| Sports Activity | POWER | 1.07 |
| Social Media Usage | JOY | 1.02 |
| Luxury Orientation | PREMIUM | 1 |
| Early Adopter Mentality | POWER | 0.99 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| Canada | 1.1% |
| United Kingdom | 0.6% |
See Globe Life Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Globe Life Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.