Globe Life Field Audience in United States
Globe Life Field has an estimated audience of 1,562,235 people in United States. 41.1% are female, 58.9% are male, average age 36.7. Top brand affinities: Elsword, Pro-Ject, Staycation, JDSU, UK garage.
Top brand affinities include Elsword, Pro-Ject, Staycation, with strongest over-indexing on Elsword (22.15× the country average). Demographically, the Globe Life Field audience skews more male with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Sports · Type: POI · Subtype: Stadium
Demographics of Globe Life Field fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 36.7 |
| Estimated audience size | 1,562,235 |
Audience persona
The typical Globe Life Field fan in United States is more male, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 22.15× | Games |
| Pro-Ject | 4.31× | Music & Radio |
| Staycation | 1.78× | Home & Garden |
| JDSU | 1.61× | Business & Career |
| UK garage | 2.74× | Music & Radio |
| Home staging | 2.53× | Home & Garden |
| Corona (band) | 2.52× | Music & Radio |
| Stamp collecting | 1.84× | Home & Garden |
| Consequence (rapper) | 2.4× | Music & Radio |
| Personalised Gifts | 1.63× | Home & Garden |
| Graham Greene | 2.17× | Literature |
| Kerang | 2.32× | Travel & Leisure |
| Halsey, Oregon | 2.62× | Travel & Leisure |
| Kento Yamazaki | 3.33× | Movies & TV |
| Keeper (password manager) | 1.89× | Technology & Electronics |
| Keith Stanfield | 1.89× | Movies & TV |
| Nebraska Cornhuskers | 2.42× | Sports |
| Goop | 1.51× | Internet & Social Media |
| Isometric exercise | 2.42× | Sports |
| Graham Greene (actor) | 1.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.1 |
| Sports Activity | POWER | 1.07 |
| Social Media Usage | JOY | 1.02 |
| Luxury Orientation | PREMIUM | 1 |
| Early Adopter Mentality | POWER | 0.99 |
| Extroversion | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.8% |
| Canada | 1.1% |
| United Kingdom | 0.6% |
See Globe Life Field audiences in other countries
More Stadium audiences in United States
- AT&T Stadium (5,661,221)
- SoFi Stadium (5,333,829)
- Fenway Park (5,030,206)
- SoFi Stadium (4,896,520)
- AT&T Stadium (4,751,041)
How to read this data
Audience size is the estimated number of people in United States who actively search for Globe Life Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.